Starter Templates vs GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

Website Templates, Page Templates and Block Patterns for WordPress Starter Templates is a growing library of 300+ ready-to-use website templates for WordPress. Import a complete website design, a single page template, or an individual section, in one click. Every template works with any WordPress theme, and with the page builder you already use: Elementor, Beaver Builder, Spectra, or the WordPress block editor (Gutenberg). Starter Templates demo Highlights 300+ website templates and ready-made site designs Free Elementor templates and Gutenberg templates 200+ page sections, block patterns and layouts Pre-built sections designed for specific use-cases Full site templates, page templates and section templates AI website builder with built-in AI assistant Adaptive design library with royalty-free images Works with any WordPress theme Supported page builders: Elementor, Spectra, Beaver Builder, and WordPress Block Editor One-Click Website Templates and Template Kits Building a website design from a blank page takes weeks. With Starter Templates you pick a template, import it, and edit the content. Every design is a complete template kit, not just a demo page, but the pages, layouts and settings that make a finished website. You can import at three levels: Full website templates: Every page, menu, and setting for a complete site Page templates: A single page design dropped into your existing site Sections and block patterns: Individual layouts added to any page Preview any template as a live demo before you import it, so you always know what you are getting. Realistic Templates for Every Business Starter Templates goes beyond stunning design. It delivers readymade website templates specifically crafted with your business in mind. Launching an eCommerce store? We have a diverse selection of store templates to get you selling in no time. Creating a business website? We have dozens of professional-quality designs ready for you to make your mark. No matter your industry or niche, we have a template that perfectly aligns with your vision. Free Elementor Templates A fan of Elementor? Look no further. Starter Templates offers a vast collection of professionally designed Elementor templates, with more than 300 Elementor templates available. Import entire websites built with Elementor, individual page templates, or specific blocks to enhance your site’s layout and design. Then just drag, drop, customize, and launch your website. WordPress Block Editor (Gutenberg) Templates The WordPress block editor is changing the game for website creation, and building from scratch is still slow. Starter Templates offers a large library of readymade Gutenberg templates, block patterns and page layouts, all editable natively in the block editor. Hundreds of Sections and Block Patterns Every section is built for a specific use-case. A hero to open a landing page, a pricing table for a service business, a testimonial layout for social proof, a team grid for an about page. Drop one into any page and the layout, spacing and styling are already handled. Swap the text and images, and the section is done. Want to customize your website design to make it truly unique? Use sections, block patterns and layouts to add your personal style. Available sections include: Hero, Page Header, About, Services, Features, Contact, Why Choose Us, Call To Action, Portfolio, Gallery, Testimonials, Pricing, FAQ, Team, Statistics. Templates That Install the Plugins They Need Depending on the type of template you import, Starter Templates also installs the plugins that template needs to work. Import a booking template and the plugins that provide booking are set up for you. Import an online store template and the eCommerce plugins come with it. You do not need to go hunting for another plugin after importing a template, because the design arrives ready to run. AI-Integrated Adaptive Design Library Personalize blocks and patterns to match your website style with the power of AI. The design library within the Starter Templates plugin is integrated with AI and royalty-free image repositories. All elements come pre-populated with relevant text and images that you can easily customize to match your brand. Lightning Fast Websites Starter Templates prioritizes speed and efficiency without compromising quality. Pages created with Starter Templates have efficient, clean code and are free from unnecessary elements. This means faster load times and a smoother experience for visitors on any browser or device. AI Website Builder Alongside the template library, Starter Templates includes an AI website builder. Describe your business and the AI selects a design, generates professional copy, and curates visuals to match your brand, producing a complete website in under two minutes, which you then edit like any other template. Follow the steps below: Enter the name of your website and select the type of website you’re creating (portfolio, business site, landing page, or something else). Describe your business. Use AI to refine your description prompt if you need to. Add your contact details and social media handles so people can interact. The AI will suggest images based on your input. Select the images you want to use. Choose the website structure from the options. Select any site features you need. The AI will generate a website in under 2 minutes. Customize your site as you see fit! AI Assistant for WordPress Our AI Assistant works in a similar way to ChatGPT but is specifically tailored for WordPress. With just a click of a button, you can use AI to help write copy for landing pages, proofread blog posts, translate content into different languages, generate custom HTML and CSS codes, and much more. Royalty-Free Images The Starter Templates plugin offers seamless integration with leading royalty-free image repositories such as Pexels and Unsplash. You have access to millions of top-tier images within your WordPress dashboard. Simply search for the image you need and select it. Training Videos We offer a range of comprehensive training videos designed to complement our templates. They provide the knowledge and skills necessary to build, launch, and maintain your website. Types of Websites You Can Create Starter Templates is perfect for building websites for: personal branding, restaurants, service providers, nonprofits and charities, events, startups, local businesses, wellness businesses, landing pages, lead generation websites, eCommerce stores, blogs, manufacturing businesses, and any other type of WordPress website. There’s no limit to what you can create. Please note: To access AI-generated templates and websites, you’ll need a ZipWP account. Signing up is quick, easy, and 100% free. Fun Facts About Starter Templates ✓ Over 5,000 websites are built with Starter Templates every day. ✓ The plugin has been installed on more than 2 million websites. ✓ Starter Templates has more than 4,500 five-star reviews. ✓ Our team of dedicated full-time WordPress experts help and support hundreds of users daily. ✓ A devoted team of full-time designers keeps the design library up to date. ✓ Our plugin offers more than 150 free Elementor templates. ✓ You can import a complete website, individual page, or section of a page in seconds.

Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets using an intuitive web UI. To learn more about this tool, visit the official website. This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add them manually. Multiple containers are also supported, and each container can have its own environment parameters, custom domain and custom path. The plugin complements your GTM setup by pushing page meta data and user information into the so-called data layer. Google’s official help pages include more details about the data layer. PHP 8.0 and WordPress 6.3 are required to use this plugin. GTM container code placement The original GTM container code is divided into two parts: The first part is a javascript code snippet that is added to the section of every page of the website. This part is critical to enable all features of GTM, and this plugin helps to place this part correctly on your site. The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled. Google recommends – for best performance – to place this code snippet directly after the opening tag on each page. Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet. If your WordPress theme is compatible with the additions of WordPress 5.2, then this plugin will place this second snippet in the right place. Users of the Genesis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have it placed correctly. To utilize this, set the compatibility mode in the plugin options to off. All other users can place this second code snippet using custom PHP code (the “Manually coded” option), or select the so-called “Footer” option to add the code lower on the page (this is not the recommended way, but it will work). Basic data included post/page titles post/page dates post/page category slugs post/page tag slugs post/page author ID and name post/page ID post types post format post count on the current page + in the current category/tag/taxonomy custom terms associated with any post type logged in status logged in user role logged in user ID (to track cross device behavior in Google Analytics) logged in user email address (both unhashed and SHA256 hashed values to be used with tracking) logged in user creation date site search data site name and id (for WordPress multisite instances) IP address of the visitor (please obtain the visitor’s explicit consent before using this) post author data from PublishPress Authors, including co-authors and guest authors Content & engagement data Optional page variables that help with behavior tracking and Google Analytics 4 content grouping: content word count and estimated reading time last modified date and content age in days comment count and comment status page template, featured image presence, page hierarchy and sticky flag primary category, detected from Yoast SEO or Rank Math page language, detected from WPML or Polylang Browser / OS / Device data browser data (name, version, engine) OS data (name, version) device data (type, manufacturer, model) Data is collected in the browser using User-Agent Client Hints and pushed as a gtm4wp.deviceData event. Note that Safari and Firefox expose less detail than Chromium based browsers. Media player events Track users’ interactions with any embedded media: YouTube Vimeo Soundcloud HTML5 audio and video Dailymotion Mixcloud Cloudflare Stream Wistia JW Player VideoPress Spotify Twitch You can choose to fire data layer events when the media player loads, when the media is played, when it is paused or stopped, and optionally when the user reaches 10, 20, 30, …, 90, 100% of the media duration. Each event also populates Google Tag Manager’s built-in Video variables (Video Status, Video URL, Video Title, Video Provider, Video Duration, Video Current Time, Video Percent, Video Visible). Tracking is supported for embedded media using the built-in oEmbed feature of WordPress, as well as most other media plugins and copy/pasted embed codes. Players inserted into the page after it has loaded (for example in a popup, a lightbox or via AJAX) can also be tracked by turning on the optional “Track dynamically inserted players” setting. Tag restrictions: allowlist & blocklist Tag Manager tags, triggers and variables To increase website security, you have the option to allowlist or blocklist tags, triggers and variables. You can prevent specific tags from firing, or prevent the use of certain variable types, regardless of your GTM setup. If the Google account associated with your GTM account is compromised, an attacker could easily execute malware on your website without accessing its code on your hosting server. By blocklisting custom HTML tags, custom JavaScript variables and sandboxed scripts (custom tag and variable templates), you can secure the Tag Manager container. Integration Google Tag Manager for WordPress integrates with several popular plugins. More integrations to come! Contact Form 7: fire an event when a form is submitted with any result (mail sent, mail failed, spam detected, invalid input, submission aborted or terms not accepted). Optionally push the Google Analytics 4 recommended form events (form_start, form_submit, generate_lead) as well WooCommerce: Implementation of GA4 E-commerce Support for the Cart, Checkout, Mini-Cart, Product Collection and cross-sell blocks, not only the classic shortcode based pages Enhanced Conversions user data on the purchase event for Google Ads Compatibility with High Performance Order Storage (HPOS) Does not support promotions, since WooCommerce does not have such a feature (yet) Does not support refunds CheckoutWC: optional support for its multi step checkout template PublishPress Authors: co-author and guest author data in the page variables AMP: load your AMP container on the AMP version of your pages Google Consent Mode v2: fire the “default” command with specific consent flags to integrate with non-certified Consent Management Platforms (CMPs) and plugins Cookiebot: use automatic cookie blocking mode if needed Axeptio: load the Axeptio SDK and push every consent change into the data layer CookieYes: push a data layer event whenever the visitor’s consent changes Server side containers If you are using a server side container, you can enter your custom domain name and custom path to load gtm.js from there. Both can be set per container, so you can mix server side and standard containers on the same site. Cache-safe data layer (experimental, off by default) On sites using a full page cache (LiteSpeed, WP Rocket, Varnish, Cloudflare APO), the HTML generated for one visitor is served to everyone else as well. Any visitor specific value written into the data layer would therefore leak to other visitors – the classic example being a page cached while an editor was logged in, then served to anonymous visitors with that editor’s email address and role still in the data layer. When this option is enabled, no visitor or session data is written into cacheable HTML at all. Those values are delivered in the browser instead, under the same data layer variable names, so your existing Google Tag Manager setup keeps working. Export & import your settings You can export all plugin settings into a JSON file and import them on another site, which makes it easy to roll out the same configuration across several websites. Imported files are treated as untrusted and every value is validated before it is stored. Exclude specific user roles from being tracked You can set which user roles need to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user. Staging and development sites The container can be limited to production environments only, so a cloned or staging copy of your site does not send data into your production Google Tag Manager container. This relies on the WP_ENVIRONMENT_TYPE setting of WordPress. For developers Version 2.0 is a complete object oriented rewrite. Every feature is a module, and third party plugins can register their own modules through the gtm4wp_register_modules action. All public template functions, filter and action names, wp-config constants and the option storage key of the 1.x versions are unchanged, so existing integrations keep working.