GTM4WP – A Google Tag Manager (GTM) plugin for WordPress vs Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More

WordPress Backup & Migration Plugin Duplicator provides a simple way to move WordPress sites, create reliable backups, or clone a site for staging. With Duplicator, you can easily migrate, transfer, or clone your WordPress site between domains or hosts with no downtime. Create full backups of your website, or package your entire site to download and install elsewhere with only a few steps. At Duplicator, reliability, security, and ease of use are our top priorities. Duplicator is built on the same engine as Duplicator Pro: backups of any size, encrypted archives, 1-click restore and cloud storage are all part of the free plugin. Our easy migration wizard makes Duplicator the most beginner-friendly backup and migration plugin on the market. You don’t have to hire a developer. Create a backup and migrate sites in just a few minutes. Duplicator Pro This plugin is the Lite version of Duplicator Pro, which comes with scheduled backups, cloud storage integrations, multisite support, staging sites and more. Get Duplicator Pro for the complete migration and backup solution. Easy Site Migration, Backup, and Cloning Duplicator streamlines site migrations by packaging your website files and database into a single file, known as a “backup”. Download and re-install your “backup” on any new WordPress location or server without dealing with complicated setups. Launch at your new destination without installing WordPress. Duplicator is the only migration and backup plugin that works on an empty site. See why experts love Duplicator: “Duplicator provides an easy to use tool to make backups of your site, or to transfer it to another location.” Richard McAdams – Expert Web Developer Backups Without Size Limits Duplicator’s chunked backup engine splits the work into small steps, so backups of any size complete even on shared hosting with strict server timeouts. Pick the archive engine that fits your server (DupArchive, ZipArchive or shell zip) and the database engine you prefer (mysqldump or chunked PHP). Backups build in the background while you keep working, and Duplicator runs on managed hosts such as WordPress.com, WP Engine and GoDaddy Managed. AutoTune: Backup Settings That Configure Themselves Not sure which settings your server needs? AutoTune runs real test backups and finds the configuration that works on your host, automatically. Before every backup Duplicator checks your server configuration, and when something goes wrong it explains the problem in plain language and offers a one-click fix. Secure WordPress Backups Duplicator offers WordPress backups with military-grade encryption. Protect any backup with a password and AES-256 archive encryption, and see the security status of every backup at a glance. Automatically backup your entire WordPress site to secure cloud storage. 1-Click Restore Restore any backup with a single click from your WordPress dashboard: no FTP, no manual installer upload. Duplicator makes 1-click restores easy and stress-free. Quickly restore your entire website in minutes just like a time machine. Duplicator Cloud Storage Keep your backups off-site with Duplicator Cloud, our own secure cloud storage built for WordPress backups. Connect your account, send backups to the cloud and restore them from the cloud when you need them. You can also keep backups in several local folders with automatic retention of the most recent ones. Duplicator Pro adds Dropbox, Google Drive, OneDrive, Amazon S3, FTP/SFTP and any S3-compatible provider. Fast WordPress Migrations Duplicator makes WordPress website migrations fast and stress-free. Quickly move to a new host, domain, or server. No downtime, no data loss, and no coding required. WordPress Multisite Backups Duplicator offers automatic WordPress Multisite backups with easy 1-click restore. Safely backup your entire Multisite network to secure cloud storage. WooCommerce Backups Duplicator offers reliable WooCommerce backups with military-grade encryption. Easily and automatically back up your entire online store to secure cloud storage. Pre-configured WordPress Installs Never start from scratch with Duplicator’s smart pre-configured WordPress installs. Save time and hassle duplicating ready-made sites with 1-click. WordPress Recovery Points with Quick Rollbacks Duplicator offers hourly recovery points and 1-click rollbacks for WordPress sites. Quickly and automatically recover from failed WordPress updates or disasters. Partial WordPress Backup Plugin Duplicator makes partial backups for WordPress quick and easy. Save storage and restore sites faster with database-only, media-only, or completely custom backups. Server to Server WordPress Migration Import Tool Duplicator makes server-to-server WordPress migrations fast and hassle-free. Quickly import your website to a new server in minutes. No downtime, no data loss. Smart WordPress Migration Wizard Duplicator’s smart WordPress migration wizard makes transferring your website to a new host or server effortless. Advanced installer options, custom search and replace rules and security key regeneration are all included. No downtime, no data loss, and no code required. Drag & Drop Import WordPress Website Tool Migrating WordPress sites has never been easier with Duplicator’s drag & drop import tools. Quickly transfer your site to a new host or server in minutes, no code required. Clone WordPress Website Plugin Duplicator clones your entire WordPress website with 1-click, no code needed. Perfect for staging sites, sandbox, or site migration. WordPress Staging Site Duplicator Pro lets you create a WordPress staging site directly from your WordPress dashboard. Safely test plugin updates, theme changes, and new features on a staging environment before pushing changes to your live site. No manual setup, no separate hosting, and no risk to your production site. AI Ready Backups Duplicator exposes its backup abilities through the WordPress Abilities API, so AI assistants can list your backups, create a new one and check its status on your behalf. Every action respects your WordPress permissions. Duplicator Pro Features Duplicator Pro takes Duplicator to the next level with features you’ll love, such as: WordPress staging sites – create a staging copy of your site to safely test changes before going live Drag and Drop installs – just drag the backup file to the destination site! Server to server import – import a backup directly from a URL or from cloud storage, no download needed Scheduled backups – daily, weekly, monthly or hourly, each with its own template and storage destinations Backup templates to save and reuse your backup configurations Cloud Storage to Dropbox Backups, Google Drive Backups, Microsoft OneDrive Backups, Amazon S3 Backups and FTP/SFTP Backups Any S3-compatible provider: Backblaze B2, Wasabi, Cloudflare R2, DigitalOcean Spaces, Google Cloud Storage, Vultr, DreamObjects and more Unlimited storage destinations – send every backup to several locations at once Quick Connect to Duplicator Cloud with your license key Custom Backups and Cloning: want just plugins, or just themes, just the media? No problem! Recovery Points added for very fast emergency site restores Multisite support – back up and migrate an entire WordPress network, install a subsite as a standalone site or import a site into a network Subsite filtering – back up only the subsites you need Installer branding – white-label the installer with your own look and feel Multi-threaded, chunked engine to support larger websites & databases Support for managed and shared hosts such as WordPress.com, WPEngine, GoDaddy Managed, and more WP-CLI commands for backups and automation Custom plugin hooks for developers Advanced permissions – control which roles and users can create, restore, transfer or configure backups Email notifications when a scheduled backup fails Automatic updates and professional support … and much more! Supported Backup Cloud Storage Integrations The free plugin stores backups locally and on Duplicator Cloud. Duplicator Pro adds any Amazon S3 compatible storage provider plus these first-party integrations. Duplicator Cloud Backups Localhost Backups FTP/ SFTP Backups Dropbox Backups Google Drive Backups Microsoft OneDrive Backups Amazon S3 Backups Cloudflare R2 Backups Wasabi Backups Dream Objects Backups Vultr Backups Digital Ocean Spaces Backups Google Cloud Storage Backups Backblaze B2 Storage Backups Linode Object Storage Backups You can easily see why Duplicator is the best WordPress backup and migration plugin on the market! Want to unlock these features? Upgrade to our Pro version Branding Guidelines Duplicator® is a registered trademark of Snap Creek LLC. When writing about the backup & migration plugin by Duplicator, please make sure to uppercase the initial first letter. Duplicator (correct) duplicator (incorrect)

Google Tag Manager (GTM) is Google’s free tool for everyone to manage and deploy analytics and marketing tags as well as other code snippets using an intuitive web UI. To learn more about this tool, visit the official website. This plugin places the GTM container code snippets onto your WordPress website so that you do not need to add them manually. Multiple containers are also supported, and each container can have its own environment parameters, custom domain and custom path. The plugin complements your GTM setup by pushing page meta data and user information into the so-called data layer. Google’s official help pages include more details about the data layer. PHP 8.0 and WordPress 6.3 are required to use this plugin. GTM container code placement The original GTM container code is divided into two parts: The first part is a javascript code snippet that is added to the section of every page of the website. This part is critical to enable all features of GTM, and this plugin helps to place this part correctly on your site. The second part is an iframe snippet that acts as a failsafe/fallback should users’ JavaScript be disabled. Google recommends – for best performance – to place this code snippet directly after the opening tag on each page. Albeit not ideal, it will work when placed lower in the code. This plugin provides a code placement option for the second code snippet. If your WordPress theme is compatible with the additions of WordPress 5.2, then this plugin will place this second snippet in the right place. Users of the Genesis theme, GeneratePress theme, Elementor, Oxygen Builder and Beaver Builder Theme will also have it placed correctly. To utilize this, set the compatibility mode in the plugin options to off. All other users can place this second code snippet using custom PHP code (the “Manually coded” option), or select the so-called “Footer” option to add the code lower on the page (this is not the recommended way, but it will work). Basic data included post/page titles post/page dates post/page category slugs post/page tag slugs post/page author ID and name post/page ID post types post format post count on the current page + in the current category/tag/taxonomy custom terms associated with any post type logged in status logged in user role logged in user ID (to track cross device behavior in Google Analytics) logged in user email address (both unhashed and SHA256 hashed values to be used with tracking) logged in user creation date site search data site name and id (for WordPress multisite instances) IP address of the visitor (please obtain the visitor’s explicit consent before using this) post author data from PublishPress Authors, including co-authors and guest authors Content & engagement data Optional page variables that help with behavior tracking and Google Analytics 4 content grouping: content word count and estimated reading time last modified date and content age in days comment count and comment status page template, featured image presence, page hierarchy and sticky flag primary category, detected from Yoast SEO or Rank Math page language, detected from WPML or Polylang Browser / OS / Device data browser data (name, version, engine) OS data (name, version) device data (type, manufacturer, model) Data is collected in the browser using User-Agent Client Hints and pushed as a gtm4wp.deviceData event. Note that Safari and Firefox expose less detail than Chromium based browsers. Media player events Track users’ interactions with any embedded media: YouTube Vimeo Soundcloud HTML5 audio and video Dailymotion Mixcloud Cloudflare Stream Wistia JW Player VideoPress Spotify Twitch You can choose to fire data layer events when the media player loads, when the media is played, when it is paused or stopped, and optionally when the user reaches 10, 20, 30, …, 90, 100% of the media duration. Each event also populates Google Tag Manager’s built-in Video variables (Video Status, Video URL, Video Title, Video Provider, Video Duration, Video Current Time, Video Percent, Video Visible). Tracking is supported for embedded media using the built-in oEmbed feature of WordPress, as well as most other media plugins and copy/pasted embed codes. Players inserted into the page after it has loaded (for example in a popup, a lightbox or via AJAX) can also be tracked by turning on the optional “Track dynamically inserted players” setting. Tag restrictions: allowlist & blocklist Tag Manager tags, triggers and variables To increase website security, you have the option to allowlist or blocklist tags, triggers and variables. You can prevent specific tags from firing, or prevent the use of certain variable types, regardless of your GTM setup. If the Google account associated with your GTM account is compromised, an attacker could easily execute malware on your website without accessing its code on your hosting server. By blocklisting custom HTML tags, custom JavaScript variables and sandboxed scripts (custom tag and variable templates), you can secure the Tag Manager container. Integration Google Tag Manager for WordPress integrates with several popular plugins. More integrations to come! Contact Form 7: fire an event when a form is submitted with any result (mail sent, mail failed, spam detected, invalid input, submission aborted or terms not accepted). Optionally push the Google Analytics 4 recommended form events (form_start, form_submit, generate_lead) as well WooCommerce: Implementation of GA4 E-commerce Support for the Cart, Checkout, Mini-Cart, Product Collection and cross-sell blocks, not only the classic shortcode based pages Enhanced Conversions user data on the purchase event for Google Ads Compatibility with High Performance Order Storage (HPOS) Does not support promotions, since WooCommerce does not have such a feature (yet) Does not support refunds CheckoutWC: optional support for its multi step checkout template PublishPress Authors: co-author and guest author data in the page variables AMP: load your AMP container on the AMP version of your pages Google Consent Mode v2: fire the “default” command with specific consent flags to integrate with non-certified Consent Management Platforms (CMPs) and plugins Cookiebot: use automatic cookie blocking mode if needed Axeptio: load the Axeptio SDK and push every consent change into the data layer CookieYes: push a data layer event whenever the visitor’s consent changes Server side containers If you are using a server side container, you can enter your custom domain name and custom path to load gtm.js from there. Both can be set per container, so you can mix server side and standard containers on the same site. Cache-safe data layer (experimental, off by default) On sites using a full page cache (LiteSpeed, WP Rocket, Varnish, Cloudflare APO), the HTML generated for one visitor is served to everyone else as well. Any visitor specific value written into the data layer would therefore leak to other visitors – the classic example being a page cached while an editor was logged in, then served to anonymous visitors with that editor’s email address and role still in the data layer. When this option is enabled, no visitor or session data is written into cacheable HTML at all. Those values are delivered in the browser instead, under the same data layer variable names, so your existing Google Tag Manager setup keeps working. Export & import your settings You can export all plugin settings into a JSON file and import them on another site, which makes it easy to roll out the same configuration across several websites. Imported files are treated as untrusted and every value is validated before it is stored. Exclude specific user roles from being tracked You can set which user roles need to be excluded from tracking when a user with that role visits the frontend. This will completely disable the container code for that user. Staging and development sites The container can be limited to production environments only, so a cloned or staging copy of your site does not send data into your production Google Tag Manager container. This relies on the WP_ENVIRONMENT_TYPE setting of WordPress. For developers Version 2.0 is a complete object oriented rewrite. Every feature is a module, and third party plugins can register their own modules through the gtm4wp_register_modules action. All public template functions, filter and action names, wp-config constants and the option storage key of the 1.x versions are unchanged, so existing integrations keep working.