Surface Kit – The All in One Engagement Platform. Sticky Headers, Floating Buttons, AI Chatbot, Popups vs Hustle –

Surface Kit is the unified engagement platform for WordPress. Instead of installing separate plugins for sticky headers, floating buttons, popup builders, and AI chat activate only the features you need from one centralized dashboard. Designed for marketers, agencies, and site owners who want to increase conversions without plugin bloat, Surface Kit combines the most-requested engagement features into a lightweight, high-performance toolkit. Why Surface Kit Stands Out Most engagement plugins make you choose. You want a sticky header? Install one plugin. You want floating buttons? Install another. You want an AI chatbot? That’s a third plugin plus monthly API costs. Surface Kit eliminates that friction. One plugin. One dashboard. One place to activate, customize, and analyze visitor engagement. Compare what Surface Kit replaces: * Traditional sticky header plugins (free/paid variants) * Floating action button builders * Notification and popup platforms * Separate AI chatbot services * Analytics from multiple tools Surface Kit bundles all of this functionality into a single installation with unified analytics. AI Chatbot – Your 24/7 Sales and Support Machine Multi-model AI support means you’re never locked into one provider. Seamlessly switch between OpenAI, Anthropic Claude, and Google Gemini or use multiple models for different purposes. Key Features: * Select your preferred AI provider (OpenAI, Anthropic, Google Gemini) * Secure API proxy routes requests through WordPress to protect API keys * Customizable system instructions and brand voice * Smart trigger controls: auto-open on scroll, exit-intent, or manual * Conversation history persistence across sessions * Built-in conversation logging and analytics * Mobile-responsive chat widget with custom styling * Page-level visibility rules for precise targeting * Rate limiting and cost controls The chatbot learns from your site context. Provide documentation, FAQs, or custom knowledge the AI delivers responses grounded in your actual content. Sticky Navigation – Keep Navigation Accessible Sticky headers improve UX and reduce bounce. Surface Kit’s implementation is universal: works with any theme (Elementor, Divi, Genesis, custom themes), any page builder, and any WordPress setup. Features: * Automatic sticky activation when users scroll past original position * Scroll-aware fade-in and smooth animations * Optional bottom border and drop shadow styling * Scroll progress indicator bar (optional) * Device-specific visibility (show/hide on mobile, tablet, desktop) * Page-level rules: apply sticky to all pages, selected pages, or exclude specific pages * Minimal CSS/JS footprint protects Core Web Vitals * Real-time visual preview in the admin dashboard No CSS selectors required. Point-and-click setup works with any navbar structure. Floating Action Buttons – Direct Communication Channels 11+ button types keep visitors connected to your most important channels. Configure up to 3 active buttons displayed together, or use the orbital hub mode for expandable menus. Supported Actions: * Click-to-Chat (WhatsApp, Messenger, Telegram, Instagram, Facebook, X/Twitter) * Click-to-Call phone integration * Email shortcuts * Scroll-to-top with progress indicator * Custom URL buttons * Messenger/SMS workflows * Social media links Features: * Multi-button orbital hub with custom ordering * Trigger-based display (scroll depth, time delay, exit-intent) * Device targeting and scheduling windows * Page-level include/exclude rules * Custom styling: colors, icons, animations, sizing * Analytics: track opens, clicks, and conversions per button * Pre-filled messages for click-to-chat * Responsive design for all screen sizes Smart Popups – Exit-Intent, Targeted Offers, Lead Capture Display high-converting offers exactly when visitors are ready to act or about to leave. Features: * Exit-intent detection (trigger when cursor moves toward browser exit) * Display triggers: immediate, scroll-based (%, distance), time-delayed * Smart scheduling: set display windows (date ranges, specific times) * Cookie-based frequency control (show once per session, daily, weekly) * Page-level targeting: include/exclude specific pages and post types * Device-specific display rules * Custom form builder for lead capture * Pre-built templates for discounts, lead magnets, announcements Built-in Analytics Dashboard All engagement metrics in one place. No external tools required. Metrics Tracked: * AI Chatbot: message count, conversation duration, resolution rate * Floating Buttons: click-through rate, channel breakdown, conversion source * Popups: impressions, click-through rate, form submissions, conversion rate * Sticky Navigation: scroll depth, interaction patterns * Time ranges: 7 days, 30 days, 90 days, all-time * Device breakdown: desktop, tablet, mobile * Detailed event logs: timestamps, user actions, conversion sources Performance & Security Built for speed and privacy. Lightweight asset delivery: minimal CSS/JS adds <50KB to page weight Lazy loading: engage code only loads when feature is triggered Core Web Vitals optimized: no impact on LCP, INP, or CLS API key security: keys proxied through WordPress backend, never exposed to browser Local storage: all analytics and settings stored in your WordPress database GDPR-friendly: conversation history and analytics remain fully private No external data requests unless explicitly configured Cross-Theme & Builder Compatibility Works with every WordPress theme and page builder. Tested with: * Elementor (Pro & Free) * Divi * GeneratePress * Astra * OceanWP * Beaver Builder * WPBakery * Gutenberg (Block Editor) * Custom themes What’s Included in Free vs Pro Free Version: * Sticky navigation * 1 floating button (limited channels) * Basic popup builder * Keyword-based chatbot (no AI) * 90-day analytics retention * Essential support Pro Features (Premium): * Unlimited floating buttons * Multi-model AI chatbot (OpenAI, Anthropic, Google Gemini) * Conversation history and RAG context * Unlimited analytics retention * Page-level visibility rules for all features * Custom CSS injection * Priority support Real-World Use Cases E-commerce stores: AI chatbot answers product questions, sticky checkout button increases conversions, exit-intent discount popup recovers abandoned carts. SaaS applications: Sticky navigation keeps features accessible, floating chat button reduces support tickets, popups promote feature adoption. Marketing agencies: One dashboard controls engagement for multiple client sites, unified analytics proves ROI to stakeholders. Service businesses: Click-to-call buttons convert visitors, AI chatbot qualifies leads 24/7, sticky booking button is always visible. Content sites & blogs: Exit-intent email capture grows your list, sticky navigation improves content discovery, floating button links to your best-performing content. External Services & API Dependencies Surface Kit integrates with third-party AI services only when you enable the chatbot and provide your own API keys. No data is sent to external servers without explicit configuration. OpenAI API (optional, for chatbot) * Endpoint: https://api.openai.com/v1/chat/completions * Data sent: model selection, system instructions, conversation messages, API key * When: only when enabled and chatbot messages are sent * Terms: https://openai.com/policies/terms-of-use * Privacy: https://openai.com/policies/privacy-policy Anthropic Messages API (optional, for chatbot) * Endpoint: https://api.anthropic.com/v1/messages * Data sent: model selection, system instructions, conversation messages, API key * When: only when enabled and chatbot messages are sent * Terms: https://www.anthropic.com/legal/commercial-terms * Privacy: https://www.anthropic.com/legal/privacy Google Gemini API (optional, for chatbot) * Endpoint: https://generativelanguage.googleapis.com/v1beta/models * Data sent: model selection, system instructions, conversation messages, API key * When: only when enabled and chatbot messages are sent * Terms: https://developers.google.com/terms * Privacy: https://policies.google.com/privacy No requests are made to these services unless the chatbot is explicitly enabled and configured. Privacy & Data Collection To provide proper support and ensure plugin compatibility, Surface Kit may collect limited technical data when you choose to “Verify” your installation or provide feedback during deactivation. This process is optional and helps us improve the user experience. Data we may collect includes: Contact Information: Admin email address for support-related correspondence. Site Identity: Site URL and environment details to troubleshoot compatibility issues. Direct Interactions: Feedback, survey responses, and error reports provided during plugin usage or deactivation. Technical Logs: User agent, PHP/WordPress versions, and installation timestamps to identify bugs and performance bottlenecks. We do not track individual user behavior or share this data with third parties for marketing purposes. Support & Documentation For detailed documentation, setup guides, and troubleshooting, visit: https://getsurfacekit.com/docs Need help? Open a support ticket: https://wordpress.org/support/plugin/surface-kit/ Contributors Special thanks to the WordPress community for feedback and testing. License Surface Kit is released under the GPLv2 or later. See license.txt in the plugin folder or https://www.gnu.org/licenses/gpl-2.0.html for details.

Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV. Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes. Access unlimited pop-ups, slide-ins, and social shares from the start with Hustle Pro. Level up immediately with unlimited campaign creation + access to the full suite of WPMU DEV performance and marketing plugins. Learn more about Pro. Instant Templates For Every Kind Of Offer Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below: Learn The Ropes With These Hands-On Hustle Tutorials How to Get the Most Email Subscribers Using Hustle How to Make the Perfect Popup with Hustle How To Get The Most Out Of Using Hustle Get Creative With Styling For Desktop and Mobile Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices. Take Styling & Customization Even Further If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own. Highly Targeted Display Settings Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more. Smart Triggers For Popups And Slide-ins As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more. Set Specific Schedules For Best Results Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to. Reach Out To Visitors Via Email Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection. Get Busy With Social Sharing Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers. Facebook Twitter Pinterest Reddit LinkedIn VKontakte 500px Houzz Instagram Twitch YouTube Telegram WhatsApp Form Builder Integrations Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle. Grow Your Mailing List Hustle integrates with all the popular email services. Just connect your account and start collecting new subscribers. AWeber ActiveCampaign Campaign Monitor MailChimp & MailChimp groups Constant Contact ConvertKit GetResponse Mailster Hubspot Sendy Mad Mimi Mautic Infusionsoft Brevo MailPoet MailerLite iContact Zapier SendGrid Gutenberg WordPress Editor Block Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you. Smart Exit-Intent Hustle has exit-intent, a favorite of professional marketers, that detects when visitors are about to leave your site and – BOOM! A pop-up or slide-in to grab their attention. ReCAPTCHA Spam Warrior Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam. Adblock is no Match for Hustle Hustle has the moves and displays pop-ups and slide-ins even when Adblockers try to block your content. Measure Performance and Results Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard. Features available in Hustle include: Pop-ups, slide-ins, widgets, embeds and after post opt-ins Ready-made marketing templates – Discount, sale, Black Friday, COVID-19 3 free popups upgrade to Hustle Pro for unlimited 3 free slide-ins upgrade to Hustle Pro for unlimited 3 free social share bars upgrade to Hustle Pro for unlimited 3 free embeds upgrade to Hustle Pro for unlimited Built-in designs editor for simple customization Color match your brand, like magic Smooth display animations Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more Super powerful conditions for targeting your audience Schedule your modules to display at a specific time or date Track how many times pop-ups, slide-ins and opt-ins are displayed See submissions straight through WordPress Conversion rates overview 4 default layouts Easy management dashboard New features, layouts and sass coming every month What Do People Say About Hustle? ★★★★★ “I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan ★★★★★ “Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack ★★★★★ “We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98 ★★★★★ “Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario ★★★★★ “Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch A Note From Hustle Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins: Smush – Image Compression and Optimization Forminator – Form, Quiz, Poll and Survey Builder Hummingbird – Speed up, Cache, Optimize Your CSS and JS Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out. Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more. Enjoy, The Hustle About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!