Kit (formerly ConvertKit) – vs Email Marketing for WordPress and WooCommerce – Retainful

Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site, either using pre-designed forms from Kit or building your own with the Form Builder block. New to Kit? Creating an account is 100% free for your first 10,000 subscribers, making Kit an email marketing solution for everyone – whether you’re new to email newsletter marketing or a seasoned professional email newsletter marketer. Email Newsletter and Email Marketing Features Design email newsletter subscription forms in Kit, automatically appending them to any WordPress post or page, or displaying forms within your WordPress content using the supplied Gutenberg block, shortcode options and the Form Builder block. Perfect for building your email subscribers lists and growing your newsletter audience. Build landing pages in Kit, and display landing pages on a WordPress page to capture additional email subscribers for your newsletter List past email newsletters on your WordPress site to engage your newsletter subscribers Email Subscription Forms and Newsletter Forms Design forms in Kit, choosing from a variety of designs, customisable to your branding for your email newsletter strategy. Email newsletter sign up forms can be configured to: Send free content, such as a PDF newsletter Display when the user is about to leave the page Subscribe to an email newsletter, with powerful tagging and segmentation options for your newsletter subscribers Embedding Kit email subscription forms on your WordPress web site with the Kit Plugin is quick and simple: Choose a default form to be displayed below each individual Post Type (Pages, Posts and other public Post Types, such as WooCommerce Products) to grow your email subscribers Choose a specific email marketing form to be displayed below a specific Page, Post or custom post type Turn off form embedding at both site wide and/or individual Page/Post level to control your email newsletter strategy For greater control, Kit’s email marketing subscription forms can be displayed in specific sections of your WordPress site’s content, sidebars and footers by: Using the Kit Forms block in Gutenberg Using the [convertkit] shortcode in the Classic Editor Using the Form Builder block in Gutenberg, to build fully custom subscription forms directly in WordPress – perfect for following your theme’s styles Start collecting email subscribers today, building your newsletter audience and taking your email marketing to the next level. Form Builder Block Kit’s Form Builder block, for the WordPress block editor, gives complete control to design and customize your own subscription and email marketing forms – directly in WordPress. With the Form Builder block, you can: Add fields such as first name, email address, and custom fields Apply tags and sequences to subscribers for powerful segmentation Enable reCAPTCHA protection (if configured in your Kit account) Style forms using block editor controls, with full support for your block theme’s CSS and styling This makes the Form Builder block ideal for: Subscription forms to grow your email subscribers list Contact forms that connect directly to Kit Custom forms tailored to your email marketing strategy Build forms exactly how you want them, without touching a line of code, and start collecting the right email subscribers from day one. Membership Sites and Membership Content Protection Create powerful membership sites with Kit’s Membership Content feature. Require email subscribers to either purchase a Kit Product, or subscribe for free, to access your membership content – whether that’s a course, ebook, digital download, album, presets, coaching and more. This membership functionality transforms your WordPress site into a comprehensive membership platform. Subscribers access their membership by entering their email address, receiving a one time passcode by email and clicking the link in the email. That’s it – no complex membership plugins or payment gateways to configure for your membership site. There’s no limit to the number of Kit Products you can create for your membership site, and each can be assigned to one or more WordPress Pages and Posts, instantly turning them into membership-only content for your paid subscribers. Build a thriving membership community with ease. Whether you’re creating a paid membership site, or offering free membership access, Kit’s membership features provide the flexibility to monetize your content through membership subscriptions while growing your email subscribers list simultaneously. Pair membership content with a custom signup experience built using the Form Builder block, so visitors can join your membership site directly from the same page that pitches it – no separate landing page required. Send Email Newsletters and Email Marketing Campaigns Use Kit’s email marketing feature to build and send email newsletters to your subscribers and leads, with options to send email newsletters to segments of your newsletter subscriber list. Embed existing email newsletters on your WordPress web site, ensuring visitors never miss your email newsletter content, by: Using the Kit Broadcasts block in Gutenberg Using the [convertkit_broadcasts] shortcode in the Classic Editor Landing Pages for Email Newsletter Growth Design landing pages in Kit’s intuitive editor, choosing from a variety of landing page designs, customisable to your branding and ideal for building your email subscribers list or selling a product. Additional landing pages can then be embedded on your WordPress web site. Simply create or edit a WordPress Page, choose the Kit landing page from the Kit meta box settings to display, and you’re all set to begin growing your email subscribers list more effectively with targeted landing pages. Sell Products and Membership Access Embed buttons (or link text) to sell your Kit Products and Tip Jars in seconds – whether that’s digital goods, paid email newsletters, membership access, membership-only content, music, coaching and more. Perfect for membership sites and monetization. List Email Newsletters Continue your email marketing strategy by automatically publishing your past email newsletters to WordPress Posts, defining a WordPress author, category and cut-off date within the Plugin’s settings to keep your newsletter subscribers informed. Prefer to just list existing broadcasts, each linked to your Kit profile? Use the Broadcasts block or shortcode to embed your existing newsletters in any WordPress Page, Post or Custom Post Type, providing more touchpoints for your email newsletter content. Plugin Integrations With the Kit for WordPress Plugin, you also get integrations with: Elementor: Form and Broadcast widgets natively integrated with Elementor, to embed Kit forms and broadcast lists for your email newsletter strategy Contact Form 7: Automatically add email subscribers to Kit when they submit a Contact Form 7 form WishList Member: Automatically subscribe, unsubscribe and tag users based on their membership level – perfect for membership site management Our other WordPress Plugins provide further integrations between WordPress and Kit: Kit for WooCommerce: Subscribe, tag and assign sequences to customers at checkout, and send order data to Kit Kit for Gravity Forms: Automatically add email subscribers to Kit when they submit a Gravity Form, with tagging options What is Kit? Kit is the go-to email marketing hub for creators that helps you grow and monetize your audience with ease. Grow your audience: Increase subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out. Automate your email marketing: Create lasting connections and promote like a pro with our intuitive email editor, powerful sales funnels and subscriber list segmentation using tags. Sell your digital products: Market and sell your digital products and subscriptions with Kit to drive higher conversions and save big on fees. Documentation Full Plugin documentation can be found here. Configuration Configure the plugin by navigating to Settings > Kit in the WordPress Administration Menu, and clicking the Connect button Once connected, define the default forms to display on Pages, Posts and/or Custom Post Types (Optional) choose a specific Form to display when editing a Page, Post or Custom Post Type in the Page/Post/Custom Post Type’s Kit settings (Optional) use the Kit Form Shortcode or Block to insert Forms into your Page, Post or Custom Post Type content to enhance your email newsletter reach

Retainful is a powerful email marketing tool for WooCommerce and WordPress that gives you everything to grow revenue —without the complexity or enterprise pricing. Build your list, recover abandoned carts, automate customer journeys, and send beautiful email campaigns, capture email addresses with signup forms & exit intent popups, and more. Start free today → The Problem with Most Email Marketing Tools You’ve tried the big platforms. You know the frustration: complicated interfaces, expensive pricing tiers that punish growth, and integrations that never quite work the way you need. Your WordPress / WooCommerce store deserves an email marketing solution that actually understands eCommerce—one that connects deeply with your customer data and helps you sell more without the headaches. Retainful was built specifically for WordPress and WooCommerce store owners who want professional email marketing without hiring a team to manage it. Why Store Owners Trust Retainful Built for WooCommerce – Not a generic tool with a WooCommerce add-on. Deep native integration from day one. Complete automation – Pre-built flows for abandoned cart recovery, customer winback, welcome series, and post-purchase follow-ups ready to activate in minutes. Beautiful emails, zero coding – Drag and drop email editor with ready-made templates designed for conversions. Grow your list faster – Exit-intent popups, add-to-cart popups, and embedded signup forms capture more subscribers. Smart segmentation – Send the right message to the right customer based on purchase history, behavior, and engagement. One dashboard, all your stores – Manage multiple WooCommerce sites from a single Retainful account. Affordable at any scale – Predictable pricing that doesn’t punish you for growing your list. Start free today → 📧 Email Campaigns & Newsletters Create and send one-time email campaigns or recurring newsletters that your subscribers actually want to open. Segment your audience, personalize your content, and track performance with detailed analytics. One-time promotional campaigns Recurring newsletter broadcasts A/B testing for subject lines Send time optimization Automated follow-up emails Detailed campaign analytics ⚡ Email Automation & Flows Set up automated email sequences that run 24/7, turning browsers into buyers and one-time customers into loyal fans. Our visual automation builder makes it easy to create sophisticated customer journeys without technical skills. Pre-built automation flows included: Abandoned Cart Recovery – Automatically remind customers about items left in their cart and recover lost sales Browse Abandonment – Re-engage visitors who viewed products but didn’t add to cart Welcome Email Series – Make a great first impression when new subscribers join your list Post-Purchase Thank You – Build loyalty with personalized thank you emails after every order Customer Winback – Reconnect with customers who haven’t purchased in a while Order Follow-Up – Request reviews, suggest related products, and keep the conversation going Each flow is ready to activate with proven templates—or customize every detail to match your brand. Start free today → 🎨 Drag and Drop Email Editor Design professional emails that look great on every device. No coding, no design skills required. Just drag, drop, and publish. Visual drag and drop interface Mobile-responsive designs Product blocks that pull directly from your WooCommerce catalog Dynamic content based on customer data Save and reuse custom templates HTML editing for advanced users 📝 Ready-Made Email Templates Start with conversion-optimized templates designed specifically for eCommerce. Every template is fully customizable and mobile-ready. Cart recovery templates Welcome series templates Promotional campaign templates Holiday and seasonal templates Transactional email templates Newsletter layouts 📋 Signup Forms & List Building Capture more email subscribers with high-converting forms that appear at exactly the right moment. Exit-Intent Popups – Capture leaving visitors before they’re gone Add-to-Cart Popups – Collect emails when purchase intent is highest Welcome Popups – Greet new visitors with an offer they can’t refuse Embedded Newsletter Subscription Forms – Place signup forms anywhere on your site Start free today → 👥 Lists, Segments & Audience Management Organize your subscribers and send targeted messages that resonate. Complete audience management tools give you full control over your customer data. Unlimited lists and segments Behavior-based segmentation (purchase history, email engagement) Dynamic segments that update automatically Customer profiles with complete purchase history Import/export subscribers GDPR-compliant list management, double opt-in, and more 🛒 Deep WooCommerce Integration Retainful doesn’t just connect to WooCommerce—it becomes part of it. Use your store data for truly personalized email marketing automation. Real-time cart tracking for recovery campaigns Complete order history based email sequences Product recommendations based on purchase behavior Customer lifetime value tracking Automatic coupon code generation and tracking Revenue attribution for every email Start free today → 🌍 Multi-Language & Multi-Store Running multiple stores or serving international customers? Retainful scales with you. Multi-lingual compatibility – Send emails in your customers’ preferred language Multi-store management – Connect and manage multiple WooCommerce sites from one account Centralized reporting – See performance across all your stores in one dashboard 🎯 Complete Personalization Every customer is unique. Your emails should be too. Use dynamic content and personalization to make every message feel like it was written just for them. First name, last name, and custom field personalization Product recommendations based on browsing and purchase history Dynamic coupon codes unique to each recipient Conditional content blocks based on customer segments Personalized subject lines that boost open rates Who Should Use Retainful? ✅ WooCommerce store owners who want to recover abandoned carts and increase repeat purchases ✅ Growing eCommerce brands looking for a Klaviyo or Mailchimp alternative that won’t break the budget ✅ Marketers who need powerful automation without a steep learning curve ✅ Agencies managing email marketing for multiple client stores ✅ International sellers who need multi-language email capabilities Start free today → Quick Start Guide Step 1: Install and Connect Your Store Install & activate the plugin. Create an account at Retainful and login. The setup wizard will guide you with connecting your WordPress site / WooCommerce store. Step 2: Activate Abandoned Cart Recovery Go to Retainful dashboard → Flows and enable the abandoned cart flow. The pre-built sequence includes three reminder emails timed to maximize recovery rates. Customize the templates or use them as-is. Step 3: Set Up Your First Popup Navigate to Retainful dashboard → Signup Forms to create an exit-intent popup or welcome form. Choose a template, customize your offer, and set your display rules. Step 4: Send Your First Campaign Go to Retainful dashboard → Campaigns → Create New. Choose your template, write your content using the drag and drop editor, select your audience segment, and schedule your send.