Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages for WordPress Plugin Directory
By Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages is a WordPress app, with a 4.8 average rating from 90 reviews, as of July 9, 2026.
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages is a WordPress Plugin Directory app by Kit. With a rating of 4.8★ from 90 reviews.
AppRanks data: Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages ranks #0 in Email Marketing on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages is a category-leading WordPress app with a limited review volume. It is listed in the Email Marketing category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 90 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (4.8★) signals consistent merchant satisfaction
- +Published by Kit — established developer track record
Cons
- −Limited review base (90) — ratings can shift significantly with new feedback
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How Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages works
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Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site.
New to Kit? Creating an account is 100% free for your first 10,000 subscribers, making Kit an email marketing solution for everyone – whether you’re new to email newsletter marketing or a seasoned professional email newsletter marketer.
Email Newsletter and Email Marketing Features
Design email newsletter subscription forms in Kit, automatically appending them to any WordPress post or page, or displaying forms within your WordPress content using the supplied Gutenberg block and shortcode options. Perfect for building your email subscribers lists and growing your newsletter audience.
Build landing pages in Kit, and display landing pages on a WordPress page to capture additional email subscribers for your newsletter
List past email newsletters on your WordPress site to engage your newsletter subscribers
Email Subscription Forms and Newsletter Forms Design forms in Kit, choosing from a variety of designs, customisable to your branding for your email newsletter strategy.
Email newsletter sign up forms can be configured to:
Send free content, such as a PDF newsletter
Display when the user is about to leave the page
Subscribe to an email newsletter, with powerful tagging and segmentation options for your newsletter subscribers
Embedding Kit email subscription forms on your WordPress web site with the Kit Plugin is quick and simple:
Choose a default form to be displayed below each individual Post Type (Pages, Posts and other public Post Types, such as WooCommerce Products) to grow your email subscribers
Choose a specific email marketing form to be displayed below a specific Page, Post or custom post type
Turn off form embedding at both site wide and/or individual Page/Post level to control your email newsletter strategy
For greater control, Kit’s email marketing subscription forms can be displayed in specific sections of your WordPress site’s content, sidebars and footers by:
Using the Kit Forms block in Gutenberg
Using the [convertkit] shortcode in the Classic Editor
Using the Form Builder block in Gutenberg, to build fully custom subscription forms directly in WordPress – perfect for following your theme’s styles
Start collecting email subscribers today, building your newsletter audience and taking your email marketing to the next level.
Form Builder Block Kit’s Form Builder block, for the WordPress block editor, gives complete control to design and customize your own subscription and email marketing forms – directly in WordPress.
With the Form Builder block, you can:
Add fields such as first name, email address, and custom fields
Apply tags and sequences to subscribers for powerful segmentation
Enable reCAPTCHA protection (if configured in your Kit account)
Style forms using block editor controls, with full support for your block theme’s CSS and styling
This makes the Form Builder block ideal for:
Subscription forms to grow your email subscribers list
Contact forms that connect directly to Kit
Custom forms tailored to your email marketing strategy
Build forms exactly how you want them, without touching a line of code, and start collecting the right email subscribers from day one.
Membership Sites and Membership Content Protection Create powerful membership sites with Kit’s Membership Content feature. Require email subscribers to either purchase a Kit Product, or subscribe for free, to access your membership content – whether that’s a course, ebook, digital download, album, presets, coaching and more.
This membership functionality transforms your WordPress site into a comprehensive membership platform. Subscribers access their membership by entering their email address, receiving a one time passcode by email and clicking the link in the email. That’s it – no complex membership plugins or payment gateways to configure for your membership site.
There’s no limit to the number of Kit Products you can create for your membership site, and each can be assigned to one or more WordPress Pages and Posts, instantly turning them into membership-only content for your paid subscribers. Build a thriving membership community with ease.
Whether you’re creating a paid membership site, or offering free membership access, Kit’s membership features provide the flexibility to monetize your content through membership subscriptions while growing your email subscribers list simultaneously.
Send Email Newsletters and Email Marketing Campaigns Use Kit’s email marketing feature to build and send email newsletters to your subscribers and leads, with options to send email newsletters to segments of your newsletter subscriber list.
Embed existing email newsletters on your WordPress web site, ensuring visitors never miss your email newsletter content, by:
Using the Kit Broadcasts block in Gutenberg
Using the [convertkit_broadcasts] shortcode in the Classic Editor
Landing Pages for Email Newsletter Growth Design landing pages in Kit’s intuitive editor, choosing from a variety of landing page designs, customisable to your branding and ideal for building your email subscribers list or selling a product.
Additional landing pages can then be embedded on your WordPress web site. Simply create or edit a WordPress Page, choose the Kit landing page from the Kit meta box settings to display, and you’re all set to begin growing your email subscribers list more effectively with targeted landing pages.
Sell Products and Membership Access Embed buttons (or link text) to sell your Kit Products and Tip Jars in seconds – whether that’s digital goods, paid email newsletters, membership access, membership-only content, music, coaching and more. Perfect for membership sites and monetization.
List Email Newsletters Continue your email marketing strategy by automatically publishing your past email newsletters to WordPress Posts, defining a WordPress author, category and cut-off date within the Plugin’s settings to keep your newsletter subscribers informed.
Prefer to just list existing broadcasts, each linked to your Kit profile? Use the Broadcasts block or shortcode to embed your existing newsletters in any WordPress Page, Post or Custom Post Type, providing more touchpoints for your email newsletter content.
Plugin Integrations With the Kit for WordPress Plugin, you also get integrations with:
Elementor: Form and Broadcast widgets natively integrated with Elementor, to embed Kit forms and broadcast lists for your email newsletter strategy
Contact Form 7: Automatically add email subscribers to Kit when they submit a Contact Form 7 form
WishList Member: Automatically subscribe, unsubscribe and tag users based on their membership level – perfect for membership site management
Our other WordPress Plugins provide further integrations between WordPress and Kit:
Kit for WooCommerce: Subscribe, tag and assign sequences to customers at checkout, and send order data to Kit
Kit for Gravity Forms: Automatically add email subscribers to Kit when they submit a Gravity Form, with tagging options
What is Kit? Kit is the go-to email marketing hub for creators that helps you grow and monetize your audience with ease.
Grow your audience: Increase subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out.
Automate your email marketing: Create lasting connections and promote like a pro with our intuitive email editor, powerful sales funnels and subscriber list segmentation using tags.
Sell your digital products: Market and sell your digital products and subscriptions with Kit to drive higher conversions and save big on fees.
Documentation Full Plugin documentation can be found here.
Configuration
Configure the plugin by navigating to Settings > Kit in the WordPress Administration Menu, and clicking the Connect button
Once connected, define the default forms to display on Pages, Posts and/or Custom Post Types
(Optional) choose a specific Form to display when editing a Page, Post or Custom Post Type in the Page/Post/Custom Post Type’s Kit settings
(Optional) use the Kit Form Shortcode or Block to insert Forms into your Page, Post or Custom Post Type content to enhance your email newsletter reach
Category rankings
As of Jul 9, 2026- Email Marketing#0of 121Top 1%
- Email newsletter#0of 9Top 1%
- Landing page#0of 46Top 1%
- Membership#0of 53Top 1%
- Subscribers#0of 23Top 1%
- _browse_blocks#61of 427Top 15%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages ranks for 7 keywords across WordPress Plugin Directory. Here are the top 3:
- Rank #148
- 2.formRank #204
- Rank #249
Competitors & alternatives
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pagesdoesn't have curated competitor matchups yet. Other tracked email marketing apps on WordPress:
Frequently asked questions
What is Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages?
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages is an app for WordPress. It currently holds a 4.8-star rating from 90 merchant reviews, and AppRanks has been tracking its public marketplace data on a daily refresh cycle. It is listed under the Email Marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Kit.
Who uses Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages?
Currently around 40,000 active stores have installed Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Email Marketing category on WordPress.