Kit (formerly ConvertKit) – vs MailerPress – Newsletter, email marketing & AI automation

Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site. New to Kit? Creating an account is 100% free for your first 10,000 subscribers, making Kit an email marketing solution for everyone – whether you’re new to email newsletter marketing or a seasoned professional email newsletter marketer. Email Newsletter and Email Marketing Features Design email newsletter subscription forms in Kit, automatically appending them to any WordPress post or page, or displaying forms within your WordPress content using the supplied Gutenberg block and shortcode options. Perfect for building your email subscribers lists and growing your newsletter audience. Build landing pages in Kit, and display landing pages on a WordPress page to capture additional email subscribers for your newsletter List past email newsletters on your WordPress site to engage your newsletter subscribers Email Subscription Forms and Newsletter Forms Design forms in Kit, choosing from a variety of designs, customisable to your branding for your email newsletter strategy. Email newsletter sign up forms can be configured to: Send free content, such as a PDF newsletter Display when the user is about to leave the page Subscribe to an email newsletter, with powerful tagging and segmentation options for your newsletter subscribers Embedding Kit email subscription forms on your WordPress web site with the Kit Plugin is quick and simple: Choose a default form to be displayed below each individual Post Type (Pages, Posts and other public Post Types, such as WooCommerce Products) to grow your email subscribers Choose a specific email marketing form to be displayed below a specific Page, Post or custom post type Turn off form embedding at both site wide and/or individual Page/Post level to control your email newsletter strategy For greater control, Kit’s email marketing subscription forms can be displayed in specific sections of your WordPress site’s content, sidebars and footers by: Using the Kit Forms block in Gutenberg Using the [convertkit] shortcode in the Classic Editor Using the Form Builder block in Gutenberg, to build fully custom subscription forms directly in WordPress – perfect for following your theme’s styles Start collecting email subscribers today, building your newsletter audience and taking your email marketing to the next level. Form Builder Block Kit’s Form Builder block, for the WordPress block editor, gives complete control to design and customize your own subscription and email marketing forms – directly in WordPress. With the Form Builder block, you can: Add fields such as first name, email address, and custom fields Apply tags and sequences to subscribers for powerful segmentation Enable reCAPTCHA protection (if configured in your Kit account) Style forms using block editor controls, with full support for your block theme’s CSS and styling This makes the Form Builder block ideal for: Subscription forms to grow your email subscribers list Contact forms that connect directly to Kit Custom forms tailored to your email marketing strategy Build forms exactly how you want them, without touching a line of code, and start collecting the right email subscribers from day one. Membership Sites and Membership Content Protection Create powerful membership sites with Kit’s Membership Content feature. Require email subscribers to either purchase a Kit Product, or subscribe for free, to access your membership content – whether that’s a course, ebook, digital download, album, presets, coaching and more. This membership functionality transforms your WordPress site into a comprehensive membership platform. Subscribers access their membership by entering their email address, receiving a one time passcode by email and clicking the link in the email. That’s it – no complex membership plugins or payment gateways to configure for your membership site. There’s no limit to the number of Kit Products you can create for your membership site, and each can be assigned to one or more WordPress Pages and Posts, instantly turning them into membership-only content for your paid subscribers. Build a thriving membership community with ease. Whether you’re creating a paid membership site, or offering free membership access, Kit’s membership features provide the flexibility to monetize your content through membership subscriptions while growing your email subscribers list simultaneously. Send Email Newsletters and Email Marketing Campaigns Use Kit’s email marketing feature to build and send email newsletters to your subscribers and leads, with options to send email newsletters to segments of your newsletter subscriber list. Embed existing email newsletters on your WordPress web site, ensuring visitors never miss your email newsletter content, by: Using the Kit Broadcasts block in Gutenberg Using the [convertkit_broadcasts] shortcode in the Classic Editor Landing Pages for Email Newsletter Growth Design landing pages in Kit’s intuitive editor, choosing from a variety of landing page designs, customisable to your branding and ideal for building your email subscribers list or selling a product. Additional landing pages can then be embedded on your WordPress web site. Simply create or edit a WordPress Page, choose the Kit landing page from the Kit meta box settings to display, and you’re all set to begin growing your email subscribers list more effectively with targeted landing pages. Sell Products and Membership Access Embed buttons (or link text) to sell your Kit Products and Tip Jars in seconds – whether that’s digital goods, paid email newsletters, membership access, membership-only content, music, coaching and more. Perfect for membership sites and monetization. List Email Newsletters Continue your email marketing strategy by automatically publishing your past email newsletters to WordPress Posts, defining a WordPress author, category and cut-off date within the Plugin’s settings to keep your newsletter subscribers informed. Prefer to just list existing broadcasts, each linked to your Kit profile? Use the Broadcasts block or shortcode to embed your existing newsletters in any WordPress Page, Post or Custom Post Type, providing more touchpoints for your email newsletter content. Plugin Integrations With the Kit for WordPress Plugin, you also get integrations with: Elementor: Form and Broadcast widgets natively integrated with Elementor, to embed Kit forms and broadcast lists for your email newsletter strategy Contact Form 7: Automatically add email subscribers to Kit when they submit a Contact Form 7 form WishList Member: Automatically subscribe, unsubscribe and tag users based on their membership level – perfect for membership site management Our other WordPress Plugins provide further integrations between WordPress and Kit: Kit for WooCommerce: Subscribe, tag and assign sequences to customers at checkout, and send order data to Kit Kit for Gravity Forms: Automatically add email subscribers to Kit when they submit a Gravity Form, with tagging options What is Kit? Kit is the go-to email marketing hub for creators that helps you grow and monetize your audience with ease. Grow your audience: Increase subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out. Automate your email marketing: Create lasting connections and promote like a pro with our intuitive email editor, powerful sales funnels and subscriber list segmentation using tags. Sell your digital products: Market and sell your digital products and subscriptions with Kit to drive higher conversions and save big on fees. Documentation Full Plugin documentation can be found here. Configuration Configure the plugin by navigating to Settings > Kit in the WordPress Administration Menu, and clicking the Connect button Once connected, define the default forms to display on Pages, Posts and/or Custom Post Types (Optional) choose a specific Form to display when editing a Page, Post or Custom Post Type in the Page/Post/Custom Post Type’s Kit settings (Optional) use the Kit Form Shortcode or Block to insert Forms into your Page, Post or Custom Post Type content to enhance your email newsletter reach

MailerPress is a free email marketing and newsletter plugin for WordPress. Build professional email campaigns with a drag-and-drop editor, manage unlimited subscribers and lists, schedule newsletters, and send automated emails — all from your WordPress dashboard. Whether you’re a blogger sending a weekly newsletter, an online store owner looking to customize WooCommerce emails (paid plan required), or a marketer running large-scale email campaigns, MailerPress gives you everything you need — with no subscriber limits and no sending restrictions. Drag-and-Drop Email Editor Create beautiful email newsletters without writing a single line of code. The MailerPress email editor is inspired by the WordPress Block Editor (Gutenberg), so it feels instantly familiar: Drag-and-drop blocks to build your email layout Pre-built email templates to get started in seconds Save and reuse your own custom layouts Full theme.json support for consistent branding with Full Site Editing Google Fonts integration with local hosting for fast loading MJML template import for advanced email designs Responsive emails that look great on every device Subscriber Management & List Building Grow your email list with powerful subscriber management tools, completely free: Unlimited subscribers, lists, and tags — no restrictions Customizable opt-in forms with shortcode — works with any page builder (Elementor, Bricks, Divi, and more) Gutenberg opt-in form block for the Block Editor Embeddable opt-in forms for external websites Double opt-in with customizable confirmation emails CSV import and export for easy subscriber migration Advanced subscriber segmentation GDPR-compliant subscription management with built-in unsubscribe Email Campaigns & Newsletter Scheduling Send newsletters and email campaigns on your schedule: Create and send email campaigns to your subscriber lists Schedule newsletters for future delivery Merge tags for personalized email content (subscriber name, custom fields, and more) Content retrieval from posts and pages Flexible click and open tracking (track, anonymize, or disable) Detailed campaign analytics and performance reports Email Automation Automate your email marketing to save time and boost engagement: Automated post notification emails when you publish new content Scheduled email campaigns with precise timing Automated double opt-in confirmation follow-ups (paid plan required) Advanced automation workflows with triggers and conditions (paid plan required) WooCommerce Email Marketing (paid plan required) Turn your WooCommerce store into an email marketing machine: Design custom WooCommerce transactional emails with the drag-and-drop editor Override default WooCommerce order confirmation, shipping, and account emails Send promotional email campaigns to your customers Retrieve WooCommerce product content directly in your newsletters Segment subscribers based on purchase behavior Incoming & Outgoing Webhooks Connect MailerPress to any external system: Incoming webhooks to add subscribers from external platforms Outgoing webhooks to send real-time events to third-party services Build custom integrations with your existing tools Email Sending Options Send emails using your preferred method: PHP Mail (default — works out of the box) Custom SMTP configuration SendGrid integration (paid plan required) Brevo / Sendinblue integration (paid plan required) Mailjet integration (paid plan required) Amazon SES integration (paid plan required) Mailgun integration (paid plan required) Postmark integration (paid plan required) Bounce management via email provider APIs (paid plan required) All Free Features Drag-and-drop email editor inspired by WordPress Block Editor Unlimited subscribers, lists, tags, and campaigns Email newsletter creation and scheduling Customizable opt-in forms (shortcode + Gutenberg block) Double opt-in with confirmation emails CSV import/export for subscriber migration Subscriber segmentation Email campaign analytics Post and page content retrieval for newsletters Incoming and outgoing webhooks Click and open tracking (with anonymous option) Merge tags for email personalization MJML template import Google Fonts with local hosting GDPR-compliant with built-in unsubscribe Self-hosted — your data stays on your server Full theme.json and FSE support Hundreds of developer hooks and filters REST API for custom integrations Paid Plan Features Upgrade to MailerPress for advanced email marketing capabilities: WooCommerce email customization — design and override transactional emails (order confirmation, shipping, account emails) with the drag-and-drop editor Professional email delivery — SendGrid, Brevo, Mailjet, Amazon SES, Mailgun, Postmark AI-powered email content — OpenAI, DeepSeek, Mistral, Google Gemini integration for content optimization and image generation Advanced form integrations — Contact Form 7, Gravity Forms, Fluent Forms Page builder integrations — Elementor, Bricks Advanced automation workflows — triggers, conditions, and behavioral targeting Custom fields and advanced segments — target subscribers based on behavior and data Premium email templates — professional designs ready to use Embed opt-in forms on external websites — grow your list beyond WordPress Bounce management — automatic handling via email provider APIs Automated double opt-in follow-ups — re-engage pending subscribers White-label options — customize MailerPress branding Priority support — dedicated customer assistance Developer-Friendly MailerPress is built for developers who need full control: Hundreds of hooks and filters — customize every aspect of the plugin REST API — build custom integrations and applications MJML support — use MJML templates for advanced email design workflows React-based architecture — modern, extensible, and performant Privacy & GDPR MailerPress is fully GDPR-compliant and privacy-first. No data is collected by us — everything stays on your server. Built-in unsubscribe links, double opt-in, and data export tools help you stay compliant. When using third-party email providers, please review their respective privacy policies. Translations MailerPress is available in English, French, Spanish, Dutch, and Arabic. Help translate MailerPress into your language. From the same team Try SEOPress, the best SEO plugin for WordPress