Kit (formerly ConvertKit) – vs Virfice – Self-hosted

Kit makes it easy to create, send and manage your email marketing campaigns; grow your email subscribers lists; send targeted email newsletters; sell more products and build your membership site – all by easily embedding email marketing / email subscriber forms anywhere on your WordPress web site, either using pre-designed forms from Kit or building your own with the Form Builder block. New to Kit? Creating an account is 100% free for your first 10,000 subscribers, making Kit an email marketing solution for everyone – whether you’re new to email newsletter marketing or a seasoned professional email newsletter marketer. Email Newsletter and Email Marketing Features Design email newsletter subscription forms in Kit, automatically appending them to any WordPress post or page, or displaying forms within your WordPress content using the supplied Gutenberg block, shortcode options and the Form Builder block. Perfect for building your email subscribers lists and growing your newsletter audience. Build landing pages in Kit, and display landing pages on a WordPress page to capture additional email subscribers for your newsletter List past email newsletters on your WordPress site to engage your newsletter subscribers Email Subscription Forms and Newsletter Forms Design forms in Kit, choosing from a variety of designs, customisable to your branding for your email newsletter strategy. Email newsletter sign up forms can be configured to: Send free content, such as a PDF newsletter Display when the user is about to leave the page Subscribe to an email newsletter, with powerful tagging and segmentation options for your newsletter subscribers Embedding Kit email subscription forms on your WordPress web site with the Kit Plugin is quick and simple: Choose a default form to be displayed below each individual Post Type (Pages, Posts and other public Post Types, such as WooCommerce Products) to grow your email subscribers Choose a specific email marketing form to be displayed below a specific Page, Post or custom post type Turn off form embedding at both site wide and/or individual Page/Post level to control your email newsletter strategy For greater control, Kit’s email marketing subscription forms can be displayed in specific sections of your WordPress site’s content, sidebars and footers by: Using the Kit Forms block in Gutenberg Using the [convertkit] shortcode in the Classic Editor Using the Form Builder block in Gutenberg, to build fully custom subscription forms directly in WordPress – perfect for following your theme’s styles Start collecting email subscribers today, building your newsletter audience and taking your email marketing to the next level. Form Builder Block Kit’s Form Builder block, for the WordPress block editor, gives complete control to design and customize your own subscription and email marketing forms – directly in WordPress. With the Form Builder block, you can: Add fields such as first name, email address, and custom fields Apply tags and sequences to subscribers for powerful segmentation Enable reCAPTCHA protection (if configured in your Kit account) Style forms using block editor controls, with full support for your block theme’s CSS and styling This makes the Form Builder block ideal for: Subscription forms to grow your email subscribers list Contact forms that connect directly to Kit Custom forms tailored to your email marketing strategy Build forms exactly how you want them, without touching a line of code, and start collecting the right email subscribers from day one. Membership Sites and Membership Content Protection Create powerful membership sites with Kit’s Membership Content feature. Require email subscribers to either purchase a Kit Product, or subscribe for free, to access your membership content – whether that’s a course, ebook, digital download, album, presets, coaching and more. This membership functionality transforms your WordPress site into a comprehensive membership platform. Subscribers access their membership by entering their email address, receiving a one time passcode by email and clicking the link in the email. That’s it – no complex membership plugins or payment gateways to configure for your membership site. There’s no limit to the number of Kit Products you can create for your membership site, and each can be assigned to one or more WordPress Pages and Posts, instantly turning them into membership-only content for your paid subscribers. Build a thriving membership community with ease. Whether you’re creating a paid membership site, or offering free membership access, Kit’s membership features provide the flexibility to monetize your content through membership subscriptions while growing your email subscribers list simultaneously. Pair membership content with a custom signup experience built using the Form Builder block, so visitors can join your membership site directly from the same page that pitches it – no separate landing page required. Send Email Newsletters and Email Marketing Campaigns Use Kit’s email marketing feature to build and send email newsletters to your subscribers and leads, with options to send email newsletters to segments of your newsletter subscriber list. Embed existing email newsletters on your WordPress web site, ensuring visitors never miss your email newsletter content, by: Using the Kit Broadcasts block in Gutenberg Using the [convertkit_broadcasts] shortcode in the Classic Editor Landing Pages for Email Newsletter Growth Design landing pages in Kit’s intuitive editor, choosing from a variety of landing page designs, customisable to your branding and ideal for building your email subscribers list or selling a product. Additional landing pages can then be embedded on your WordPress web site. Simply create or edit a WordPress Page, choose the Kit landing page from the Kit meta box settings to display, and you’re all set to begin growing your email subscribers list more effectively with targeted landing pages. Sell Products and Membership Access Embed buttons (or link text) to sell your Kit Products and Tip Jars in seconds – whether that’s digital goods, paid email newsletters, membership access, membership-only content, music, coaching and more. Perfect for membership sites and monetization. List Email Newsletters Continue your email marketing strategy by automatically publishing your past email newsletters to WordPress Posts, defining a WordPress author, category and cut-off date within the Plugin’s settings to keep your newsletter subscribers informed. Prefer to just list existing broadcasts, each linked to your Kit profile? Use the Broadcasts block or shortcode to embed your existing newsletters in any WordPress Page, Post or Custom Post Type, providing more touchpoints for your email newsletter content. Plugin Integrations With the Kit for WordPress Plugin, you also get integrations with: Elementor: Form and Broadcast widgets natively integrated with Elementor, to embed Kit forms and broadcast lists for your email newsletter strategy Contact Form 7: Automatically add email subscribers to Kit when they submit a Contact Form 7 form WishList Member: Automatically subscribe, unsubscribe and tag users based on their membership level – perfect for membership site management Our other WordPress Plugins provide further integrations between WordPress and Kit: Kit for WooCommerce: Subscribe, tag and assign sequences to customers at checkout, and send order data to Kit Kit for Gravity Forms: Automatically add email subscribers to Kit when they submit a Gravity Form, with tagging options What is Kit? Kit is the go-to email marketing hub for creators that helps you grow and monetize your audience with ease. Grow your audience: Increase subscribers with beautiful landing pages, sign up forms, and link pages that make your work stand out. Automate your email marketing: Create lasting connections and promote like a pro with our intuitive email editor, powerful sales funnels and subscriber list segmentation using tags. Sell your digital products: Market and sell your digital products and subscriptions with Kit to drive higher conversions and save big on fees. Documentation Full Plugin documentation can be found here. Configuration Configure the plugin by navigating to Settings > Kit in the WordPress Administration Menu, and clicking the Connect button Once connected, define the default forms to display on Pages, Posts and/or Custom Post Types (Optional) choose a specific Form to display when editing a Page, Post or Custom Post Type in the Page/Post/Custom Post Type’s Kit settings (Optional) use the Kit Form Shortcode or Block to insert Forms into your Page, Post or Custom Post Type content to enhance your email newsletter reach

Virfice is a self-hosted email marketing solution built exclusively for WordPress. There is no lock-in, no per-subscriber pricing, and no artificial sending limits. Your data stays on your server. Your audience remains fully yours. You get complete ownership, control, and flexibility to grow without restrictions. 🚀 Get Virfice Pro 📄 Documentation Feature Highlights 🎨 Advanced email builder with reusable sections 🗂️ Audience segmentation using lists and tags 🎯 Targeted campaigns with include/exclude filtering ⏰ Send instantly or schedule campaigns for later 🔁 Resend campaigns to non-openers 📊 Track opens, clicks, bounces, and delivery status 🧲 Built-in lead capture forms (no extra plugins required) 📦 Ready-made templates and reusable blocks 🤖 Event-based automation workflows 🛍️ WooCommerce-triggered emails (purchase, cart, customer actions) 🧾 Fully branded transactional and system emails ✉️ Built-in SMTP configuration (no additional SMTP plugin needed) 🔒 No lock-in and no per-subscriber pricing 🚀 Unlimited sending (based on your SMTP provider limits) 📧 Customize WooCommerce transaction emails 🗂️ Manage all default WooCommerce emails and WordPress system emails ✉️ Email Builder Create high-converting emails with a powerful visual builder built directly into WordPress. Personalize content dynamically, control global brand styles, and reuse sections to design faster while keeping every email consistent and professional. 🎯 Campaigns Segment your audience using lists and tags. Include or exclude subscribers, schedule emails or send instantly, and resend to non-openers to maximize engagement. 📊 Analytics & Tracking Track delivery, opens, clicks, bounces, and failures in one centralized dashboard. Compare campaign results and continuously optimize your email strategy. 🧲 Built-In Forms Grow your list with customizable, mobile-optimized forms — no extra plugins required. Capture leads directly inside WordPress and build an audience you fully own. 📦 Premade Templates Launch faster with professionally designed templates and reusable content blocks. Fully customize everything to match your brand. 🤖 Automation == coming soon Create event-based workflows triggered by subscriptions, purchases, tags, or abandoned carts. Deliver perfectly timed sequences that nurture, convert, and retain customers automatically. 🧾 Transactional & System Emails Get WordPress system emails and WooCommerce transaction emails all in one place ✉️ Built-In SMTP Configuration Connect your preferred SMTP service directly inside Virfice. Authenticate, test, and send emails without installing additional SMTP plugins. Customize the WordPress system and WooCommerce transaction emails 🆕 New Account Email – Customize new account email sent to customers when they create a new account on the website. 🔒 Reset Password Email – Customize reset password email sent to customers when they request a password reset. 📦 New Order Email – Customize new order email sent to the store admin when a new order is placed. ❌ Cancelled Order Email – Customize canceled order email sent to the store admin if an order is canceled. ⚠️ Failed Order Email – Customize failed order email sent to the store admin when an order fails. 🕒 Order On-Hold Email – Customize order on-hold email sent to customers when their order is on hold. 🔄 Order Processing Email – Customize order processing email sent to customers after their order is paid and processed. ✅ Order Completed Email – Customize order complete email sent to customers when their order is marked complete. 💸 Order Refunded Email – Customize order refunded email sent to customers if their order is refunded. 📄 Customer Invoice Email – Customize customer invoice email sent to customers, containing order information and payment links when applicable. 📝 Customer Note Email – Customize customer note email sent to customers when a note is added to their order by the admin. How to use Virfice Using Virfice is straightforward. No coding or extra technical skill is required. Install the plugin and activate it. Head to your WordPress dashboard → Virfice and start designing emails, launching campaigns, and customizing WordPress system and WooCommerce emails — all from one powerful dashboard.