Beehive Analytics – Google Analytics Dashboard vs GTM Kit – Google Tag Manager & GA4 integration

The smart, privacy-friendly way to add Google Analytics to WordPress. Track visitor stats, monitor display ads, and view your traffic dashboard, all from your WP admin. Beehive brings your Google Analytics data right into your WordPress dashboard. No fuss, no confusing setup, just real-time stats and smart reports that actually make sense. Whether you’re running a single site or managing a massive multisite network, Beehive gives you the insights you need to optimize traffic, track user behavior, and understand your audience, all in one place. Want even more firepower? Upgrade to Beehive Pro for advanced features like white label site analytics and automated client reporting + access to the full suite of WPMU DEV plugins and site management tools. TL;DR: Beehive’s Key Features at a Glance: GA4 Integration: Connect Google Analytics 4 seamlessly. Multisite-Ready: Track subsites with a single setup. Google Tag Manager Support: Track how users interact with your site. User-Role-Based Access Control: Restrict analytics access as needed. Real-Time Reporting: Get instant insights into site traffic. Customizable Reports: View the metrics that matter most. Visual Data Insights: Graphs and trend analysis for easy tracking. Top Content Tracking: See your best-performing pages instantly. Visitor Geo Insights: View traffic sources on a world map. Ad & Referral Tracking: Monitor Display Ads and referral links. Privacy-Focused: Anonymize user IPs for GDPR compliance. One-Click Setup Wizard: Get started quickly with guided setup. Why Beehive? Beehive isn’t just another Google Analytics plugin. It’s your all-in-one website analytics dashboard built for WordPress: designed for devs and data nerds who want deep insights, fast. GA4 Integration Connect Google Analytics 4 in minutes. No code, no manual scripts. Just a guided setup wizard that makes it simple to link your GA4 property. Stay up-to-date with Google’s latest analytics standard and future-proof your tracking setup. Analytics Dashboard in WordPress Your traffic data, where you need it. Access key site metrics like sessions, pageviews, bounce rate, traffic sources, and user behavior, directly inside your WP admin. No more switching tabs or logging into external tools. Display Advertising & Referral Tracking Measure the impact of your Google Display Ads. Track ad clicks, impressions, and referral traffic so you know exactly what’s driving results and where to double down. Perfect for marketers and publishers who want clarity on ROI. Google Tag Manager Support Advanced tracking, made simple. Easily connect GTM to set up event tracking, measure conversions, and monitor deeper user interactions, all without touching your theme files. Ideal for developers and power users who want total flexibility. Multisite-Ready One setup. Unlimited subsites. Beehive was built with WordPress Multisite in mind. Add analytics to every site in your network from a single dashboard, no need to configure them one by one. Role-Based Access Control Only the right people see the right data. Set detailed permissions by user role so editors, authors, and clients only see the analytics relevant to them. Great for agencies, collaborators, and client-facing sites. Real-Time Visitor Tracking Live insights at your fingertips. Want to see who’s on your site right now, where they came from, and what they’re doing? Beehive’s real-time dashboard gives you a live pulse of your website activity. Top Content & Geo Insights Know what works, and where it’s working. Quickly spot your most popular pages, posts, and referral links. Plus, view interactive world maps showing where your visitors are coming from geographically. Privacy-Friendly by Default Built for GDPR-conscious site owners. Beehive gives you the option to anonymize IP addresses, helping you stay compliant with privacy regulations without losing access to core traffic insights. What Users Are Saying About Beehive: ★★★★★ Easy to set up and lets you track an entire site including admin pages and subdomains. The graphs and stats make it easy to track the visits, bounce rate, sessions, and referrers of your pages and posts. – WPLeaders ★★★★★ There are many GA plugins out there. If you are looking for one that has a modern interface, a dashboard widget and lots of features and a really nice support team, look no further! – Mistergeko ★★★★★ I’ve tried a bunch of different Google Analytics plugins for WordPress, but this one is by far my favorite. It’s incredibly straightforward to use, and the dashboard is user-friendly. – Hatisenang A Note from Beehive Hey there! I’m Beehive, your go-to analytics dashboard for WordPress. With just a few clicks, I help you track user behavior, generate custom reports, and deliver valuable insights, right from your WordPress admin. I’m proud to be part of the WPMU DEV family: a superhero team of powerful plugins and site management tools. If you haven’t already met them, here are some of my closest allies: Smush: Image compression & optimization Forminator – Forms, polls, quizzes & surveys Hummingbird – Page speed & performance booster Hustle – Pop-ups, slide-ins & email opt-ins Defender – Security, monitoring & hack protection SmartCrawl – SEO checker, analyzer & optimizer You’ll also love the WPMU DEV Blog—it’s packed with some of the best WordPress tutorials around. Thanks for checking out Beehive! I can’t wait to help you grow your site with real, actionable insights. Beehive Beehive Analytics: Use Cases You’re a developer managing client sites and want a central analytics hub. You want to track display ads and referrals without extra code. You need to share traffic data with clients (without giving them access to GA directly). You’re running a multisite network and need to track everything from one place. You’re tired of opening 17 browser tabs just to see which post is getting the most traffic. Installation: Here’s How To Get Started Getting started is easy with Beehive’s guided setup wizard. No API key hunting. No guesswork. Just connect, click, and see your stats. Install the plugin from the WordPress Plugin Directory or upload it manually. Activate the plugin through the ‘Plugins’ menu in WordPress. Launch the setup wizard and connect your Google Analytics 4 property. Optionally connect Google Tag Manager for even deeper tracking. Sit back and watch the insights roll in. Need more help? Check out the full docs on wpmudev.com. Learn The Ropes With These Hands-On Beehive Analytics Tutorials How To Get The Most Out Of Using Beehive How to Increase Website Traffic: Direct, Search, Referral, and Social About Us At WPMU DEV, we’re dedicated to helping WordPress users build faster, smarter, more secure websites with our suite of powerful plugins, site tools, and expert support. Join our community of developers, designers, and site owners at wpmudev.com, your all-in-one destination for WordPress success. Want to sharpen your skills and stay on top of the latest tips and trends? The WPMU DEV Blog is your go-to source for top-tier tutorials, updates, and insights. And hey, thanks for using our free plugins! We’ve loved building them for you, and we’re excited to see what you create with them. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!

GTM Kit puts the Google Tag Manager container code on your website so that you don’t need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads (EDD) and Contact Form 7 to the data layer for use with for Google Analytics 4, Facebook and other GTM tags. The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and doesn’t require any coding, but it allows developers to customize the plugin as needed. The settings are organised around what you are trying to do (Setup, Events & data layer, Commerce, Consent & privacy, and Tools), so related options live together and the setting you need is quick to find. eCommerce events tracked with Google Analytics 4 The following GA4 events are automatically included in the dataLayer: WooCommerce view_item_list select_item view_item add_to_wishlist [Premium] add_to_cart view_cart remove_from_cart begin_checkout add_shipping_info add_payment_info purchase refund [Premium] order_paid [Premium] order_processing [Premium] order_completed [Premium] order_refunded [Premium] subscription_started [Premium] Unlock all features with GTM Kit Premium. Easy Digital Downloads view_item add_to_cart begin_checkout purchase Flexible container implementation Depending on how you use Google Tag Manager you can delay the loading of the container script until the browser is idle. This may be relevant to you be if are focusing on pagespeed. You may enter a custom domain name if you are using a custom server side GTM (sGTM) container for tracking. It’s also possible to specify a custom loader. GTM Kit has full support for Stape server GTM hosting. You can also exclude specific pages from GTM entirely. Add URL patterns on the Container settings page and GTM Kit holds back the container, the noscript fallback, and its data layer scripts on matching pages. Useful for third-party checkout iframes, partner-hosted subpages, and in-app webview routes that run their own tracking. Glob patterns are supported by default, with optional regex for advanced matching. Post data You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager. – Post type: include the type of the current post or archive page. – Page type: include a defined page type. I.e. post, page, product, category, cart, checkout etc. – Categories: include the categories of the current post or archive page. – Tags: include the tags of the current post or archive page. – Post title: include the post title of the current post. – Post ID: include the Post ID of the current post. – Post date: include the post date. – Post author name: include the post author name. – Post author ID: include the post author ID.