AFB – Auto Form Builder with AI, Contact & Conversational Forms vs Hash Form – Drag & Drop Form Builder

Support Watch the full overview video below. Auto Form Builder is a free drag-and-drop WordPress form builder for creating professional forms — contact forms, multi-step forms, surveys, file upload forms, and forms with conditional logic — without writing any code. It also brings AI to your forms. With the optional AI add-ons you can build a form from a plain-English description or an uploaded document, generate conditional logic automatically, summarize and draft replies to submissions, ask across all your submissions, and use an admin AI assistant that answers questions and even creates forms. You can also turn any form into an AI conversational form that collects answers naturally. The core builder and every non-AI feature are completely free, with no upsells hidden behind core functionality. The AI features are optional and off by default (see “External Services” for the full disclosure). Why Auto Form Builder? Unlike form plugins that lock their best features behind expensive subscriptions, Auto Form Builder gives you multi-step forms, conditional logic, surveys, form analytics, spam protection, submission management, webhooks, Slack notifications, import/export, and full visual customization — all free. Plugin Dashboard A command center with four KPI cards (total forms, total submissions, unread entries, and this week’s activity with a week-over-week trend), a 14-day activity chart, latest entries, a top-forms ranking, add-on status, and one-click shortcuts. New users get a guided onboarding card. Drag & Drop Form Builder Build a form in minutes: drag fields onto the canvas and you’re done. The builder supports undo/redo, a live preview (desktop, tablet, mobile), and instant shortcode generation to embed your form anywhere. Embed Forms on Any Website Every form comes with a ready-made embed code you can paste onto any website — including non-WordPress sites and page builders such as WP Bakery, Brizy, and Elementor. The embedded form keeps your design, auto-resizes to fit its content, and stays isolated from the host theme. Redirect thank-you pages can even break out of the frame. Popup Forms (Add-On) Show any form in a popup without installing a second popup plugin. Activate the free Popups add-on and create unlimited popups in a range of styles — modal, slide-in, sticky bar, full-screen, welcome mat, and a floating launcher button. Choose exactly which pages they appear on, trigger them by time delay, scroll depth, exit intent, element clicks, and more, cap how often each popup shows, and decide what happens after a successful submission. Duplicate a popup to reuse its setup, and edit safely with an unsaved-changes warning. Popups are fully keyboard accessible and load nothing on pages without an eligible popup. 15+ Field Types Every common field type is included: Text Input Textarea Email Phone Number Date & Time Month & Year Checkbox Radio Buttons Dropdown Name Field Address File Upload Signature Color Picker Page Break (multi-step forms) Tabular Survey (Likert grid) Star Rating NPS (0–10) Opinion Scale Signature Field Collect e-signatures inside your form. Visitors sign with a mouse, finger, or stylus; the signature is stored securely and shown as an image in the entry details — ideal for consent forms, agreements, and approvals, on WordPress pages and embedded forms alike. Survey Fields & Visual Results Build complete surveys with four dedicated question types, free: Tabular Survey (Likert grid) — rows of questions with your own answer columns (radio or checkbox), collapsing neatly on mobile. Star Rating — 3 to 10 stars, keyboard and touch accessible. NPS (0–10) — the standard Net Promoter Score scale with Detractor/Passive/Promoter answers. Opinion Scale — numbered buttons with custom end labels. The Survey Results screen gives visual, per-question reports: distribution charts, stacked bars, an automatically calculated NPS score, and a 30-day trend. Survey answers appear formatted in entry details and CSV exports, and conditional logic works with every survey field. Color Picker Field Let visitors choose a color with the browser’s native picker — ideal for design requests and product personalization. The value is validated, stored, and shown as a swatch with its hex code. Month & Year Field Collect a month and year (or year only) without a full calendar date — useful for card expiration dates, employment start months, and graduation years. Month & Year opens an easy custom picker with year arrows and a single month grid (no endless scrolling), and Year only uses a year dropdown. Set the earliest and latest allowed month or year, or switch on “Block Future Dates” so answers can’t be later than today — ideal for questions like “When was your business established?”. Values are validated, stored in a clear format, and shown correctly in entry details and email notifications. Pre-Built Templates Start faster with ready-to-use templates including Contact Form, Feedback Form, Support Request, Newsletter Signup, and Event Registration. Every template is fully customizable. Conditional Logic Show or hide any field based on earlier answers, using multiple AND/OR conditions per field — no code required. Logic also controls confirmations and emails: show a different success message or redirect, route the admin notification elsewhere, change its subject or message, skip it, or send a different confirmation email. The first matching rule wins; otherwise your normal settings apply. Multi-Step Forms Break long forms into short steps to boost completion. Enable multi-step mode, drop Page Break fields where each step begins, set step titles and button labels, and pick a progress bar style. Step branching can skip steps or jump ahead based on earlier answers (forward-only and loop-safe), so every visitor sees only the steps that apply. Partial Entries — Capture Abandoned Forms Don’t lose a lead when someone doesn’t press Submit. With partial entry capture, in-progress answers are saved and reviewable on the Partial Entries screen. Abandoned entries auto-delete after a retention period you control (1–365 days). Full Visual Customization Make your forms match your brand perfectly. The Customize tab gives you control over: Theme presets — Corporate, Minimal, Modern, Eco, Friendly, Luxury, Neutral, Creative, Feminine, Fresh, and more Reusable saved themes — save your custom design once and apply it to any other form with a single click Header image / banner per form Background, colors, fonts, layout Field styling and button design Label icons and inside-the-field icons (see below) Visual effects Every change is previewed live across desktop, tablet, and mobile. Label Icons & Inside-the-Field Icons Add polish to any field with icons — no code and no external icon library required. Place an icon next to a field’s label from a built-in set of 40+ icons or upload your own PNG/JPG, and add an icon inside Text, Email, Number, Phone, and URL fields (shown at the start of the input, separated by a divider). Control each icon’s color, optional background chip, and size per field. Fields without an icon stay exactly as they were. Submission Management All submissions live in a clean inbox with Unread, Starred, Read, Spam, and Trash tabs. Search by any field value, filter by form or date range, sort, and print — right from the dashboard. Email Notifications Get notified instantly on submit. Admin and user confirmation emails are fully configurable per form — recipients, subject, and a custom message with placeholders like {submission_data} and {form_name}. Choose styled HTML or plain text, and use conditional rules to send different emails (or none). Form Analytics Track views, submissions, average conversion rate, and per-form breakdowns with a 30-day chart. Sync historical submissions or reset data anytime. Included free and activatable from the Add-Ons page. Spam Protection Two options are included free — Google reCAPTCHA and Cloudflare Turnstile — activatable from the Add-Ons page. Use one or both on any form. User Registration & Login Turn any form into a registration form. Map fields to the account email, username, password, and first/last name (a single Full Name field is split automatically), choose the new user’s role (never Administrator), and optionally send a custom welcome email with placeholders like {username} and {set_password_url}. Passwords are handled by WordPress core and never stored with the submission or emailed. The add-on also provides an independent login form via the [auto_form_builder_login] shortcode — sign-in, lost password, and password reset all on your own page, styled to match your site. Import & Export Export forms and entries for backup or migration, and import forms onto any WordPress site in seconds — ideal for agencies. Slack Notifications Notify your team in Slack the moment a form is submitted. Activate the free add-on, paste a Slack Incoming Webhook URL, and choose which forms post to which channels. Only hooks.slack.com URLs are accepted, no credentials are stored, and passwords and file contents are never sent. Webhooks Send submission data to Zapier, Make, or any custom endpoint the moment a form is submitted. Extend with Paid Add-Ons The free plugin is complete on its own. For teams and agencies, premium add-ons are available to extend specific functionality. Auto Form CRM Integration Auto Form Builder integrates natively with Auto Form CRM, a dedicated WordPress CRM for managing leads and submissions in one place. AI Features (Optional Add-Ons) Two optional AI add-ons are available and off by default: AI Assistant (build a form from a description or document, one-click summaries and suggested replies, “ask across your submissions”, and an admin chat assistant that answers questions and creates forms) and AI Conversation (turn a form into a friendly chat, with optional appointment booking). These features connect to AIDA, our AI service at autoformcrm.com, and stay off until you opt in. See “External Services” below for exactly what data is sent, when, and to whom. External Services Auto Form Builder is privacy-first. By default the plugin does not contact any external service. Every service below is off by default and only runs after you actively opt in. AIDA — AI Assistant & AI Conversation (optional add-ons, off by default) Service & provider: AIDA, the AI service that powers the optional AI features, by Auto Form Builder / Auto Form CRM (https://autoformcrm.com/). Requests are processed by a third-party AI provider, Anthropic. When contacted: only after an administrator activates an AI add-on, connects an AIDA account, and then uses an AI feature. Otherwise nothing is ever sent, and the core form builder never contacts AIDA. Account & cost: the AI features need a free AIDA account (with free trial credits); continued use afterward requires one-time credit packs from autoformcrm.com. The core plugin and all non-AI features stay free and need no account. Your credit balance is shown in the plugin, and purchases always open autoformcrm.com in a new tab (no payment inside the plugin). Data sent (only for the action you trigger): the form description and any document you upload when building a form; the submission content when you request a summary, a suggested reply, or an “ask across submissions” answer, or when the admin assistant answers about your forms/submissions; the messages you type into the admin assistant; and, only if you enable AI Conversation on a public form, the chat messages visitors type. Your AIDA token is sent server-side only to authenticate, stored encrypted, and never exposed to the browser. Data NOT sent: nothing for any AI feature you do not use, no form/submission content beyond the action you trigger, and never passwords handled by WordPress core. Purpose: to provide AI form building, submission summaries and replies, the admin assistant, and conversational forms. Terms / privacy: https://autoformcrm.com/terms and https://autoformcrm.com/privacy (Auto Form CRM / AIDA); Anthropic — https://www.anthropic.com/legal/commercial-terms and https://www.anthropic.com/legal/privacy. Anonymous Deactivation Feedback (opt-in, one-time) Service & provider: Auto Form Builder feedback endpoint, https://autoformbuilder.com/afb-deactivation-feedback.php (https://autoformbuilder.com/). When contacted: only when an administrator clicks “Submit & Deactivate” in the optional dialog shown on deactivation. Skipping, closing, or dismissing it sends nothing. Data sent: the reason you selected, an optional explanation (max 1000 characters), your WordPress, PHP and plugin versions, and your site locale. The exact JSON payload is shown in the dialog before anything is sent. Data NOT sent: site URL, administrator name or email, user ID, IP address, or any form/submission data (the request User-Agent is neutralized so it carries no site URL). Purpose: to understand why users deactivate the plugin and prioritise improvements. Terms / privacy: https://autoformbuilder.com/ Anonymous Usage Data (opt-in, off by default) Service & provider: Auto Form Builder telemetry endpoint, https://autoformbuilder.com/afb-telemetry.php (https://autoformbuilder.com/). When contacted: only if you enable “Help improve Auto Form Builder by sending anonymous usage data” (in onboarding or Settings → General) — then a one-time “install” event on opt-in and an “uninstall” event on deletion. Turning it off stops all further requests. Data sent: a locally generated anonymous site ID (not derived from your URL), the plugin / WordPress / PHP / MySQL versions, the plugin version at install, your site locale, whether the site is multisite, days since install, approximate form and submission counts as ranges (never exact), active add-ons, and whether onboarding was completed. The full list is shown next to the opt-in checkbox. Data NOT sent: site URL, administrator name or email, user ID, IP address, or any form/submission content. Purpose: to measure the uninstall rate and which environments and usage levels correlate with leaving, so we can prioritise improvements. Terms / privacy: https://autoformbuilder.com/privacy/ Slack Notifications (optional add-on, off by default) Service & provider: Slack Incoming Webhooks, Slack Technologies, LLC (https://slack.com/). Only hooks.slack.com URLs are accepted; no other host is ever contacted. When contacted: only after you activate the add-on, set a webhook URL you created in your own Slack workspace, and enable it for a form — then on each submission of that form and when you click “Send Test”. Data sent: the form title and your site name; the values a visitor submitted only if you also enable “Include answers” for that form. Passwords, CAPTCHA values, file contents, and server file paths are never sent; uploaded files appear by filename only. Purpose: to notify your team in Slack about new form submissions in real time. Terms / privacy: https://slack.com/terms-of-service and https://slack.com/trust/privacy/privacy-policy

Hash Form is a free drag and drop form builder for WordPress. Build a form, style it to match your site, and embed it anywhere, with no code and no paywall on the features you actually need. Use it for contact, feedback, survey, registration and quote forms. Drag fields onto a row and column canvas, set the styling, add conditional logic, and publish. The full field set, entry storage, styling and email tools are all in the free plugin, not held back for a paid tier. Forms You Can Build Hash Form is not tied to one type of form. The same canvas and field set cover a two field contact box and a long, multi section application. Contact and enquiry forms: name, email, phone and message, with the built in captcha keeping spam out. Feedback and review forms: star ratings alongside open comments, so you collect a score and the reason behind it. Surveys and questionnaires: radio, checkbox, dropdown, image choice and range slider questions, with conditional logic revealing follow up questions only when they apply. Registration and sign up forms: events, memberships, courses, workshops or a simple newsletter opt in. Quote and estimate requests: number, dropdown and slider fields that size a job properly before you reply to it. Booking and appointment requests: date and time fields for reservations, consultations and callback slots. Job applications: address and date fields with a file upload for a CV, cover letter or portfolio. Support and helpdesk tickets: category dropdowns, priority options and screenshot uploads. File submission forms: collect documents, images or artwork through an upload field limited to the types you allow. Order and request forms: quantity spinners and product choices for made to order, wholesale or catering enquiries. Polls and votes: single choice questions, including image based options. Whatever the form, every submission is stored as an entry on your own site and can be emailed to whoever needs to see it. What You Get Free, and not limited: 27 field types, unlimited forms and unlimited entries, with no upgrade wall on everyday features. A real canvas: arrange fields in rows and columns, not a fixed single column. Full design control: set typography, colour and spacing, then save it as a style template you reuse across forms. Entries kept on your site: every submission is stored and searchable, so a missed email never loses a lead. Embed anywhere: a shortcode, the Gutenberg block, or the Elementor widget. Privacy option: turn off Google font requests so forms do not share visitor data by default. Available Field Types Assemble any form from a full set of drag and drop, fully styleable fields. Name: The Name field provides flexibility for collecting names in various formats, such as Full Name, First Last, Last First, and First Middle Last. Email: The email field type serves the purpose of collecting users’ email addresses, enabling communication for notifications about upcoming events or responding to any inquiries they may have. Website/URL: Add a ‘Website/URL’ field in your contact form for users to share their website addresses, providing context for inquiries and networking. Address: Users can provide their complete address by filling in these fields, offering a comprehensive way to collect location information. This can be particularly useful for various purposes such as event planning, shipping, or personalized communication. Text: The single line text field collects short, free form answers that fit on one line, such as a name, a subject, or a reference number. Text Area: The textarea element is commonly employed in forms to gather user inputs such as comments or reviews. Unlike single line input fields, a text area can accommodate an unlimited number of characters. Checkbox: Checkboxes provide users with the flexibility to choose from a range of options, enabling the easy selection of preferences. This feature helps in distinctly capturing user choices, streamlining the data collection process for enhanced efficiency. Dropdown: In a contact form, a dropdown appears as a compact menu with a default option. Users can click or tap to reveal and choose from a list of options. Radio Buttons: Radio buttons in a contact form are circular elements for selecting a single option from a set. Users can choose only one option, making them ideal for questions with mutually exclusive answers. Image Selector: The Image Selector feature enables you to integrate pictures into your contact forms, serving as visual representations of available options. Users can conveniently choose their preferred selection by interacting with the images provided. Range Slider: A range slider is a UI element with two draggable handles, allowing users to set numeric ranges visually. Widely used in applications for data filtering and preference setting, it offers an intuitive and visually engaging way for users to define their numeric preferences. Star: Gather user ratings with a star based input, perfect for feedback or reviews. Phone: Collect customer contact details with the convenient phone field type, streamlining communication for your online platform. Date and Time: Capture specific dates and times, crucial for scheduling or event related details HTML: Embed custom HTML code, providing flexibility for advanced customization. ReCAPTCHA: ReCAPTCHA holds significant importance in the context of a contact form. It acts as a crucial security layer, discerning between human users and automated bots. By incorporating challenges like distorted characters or image selections, it effectively thwarts spam submissions and safeguards the form from malicious activities. User ID: The User ID field is designed to store the ID number of a logged in user upon form submission. This functionality facilitates the linkage of submitted entries to specific users on your website, enhancing the organization and association of user generated content. Hidden: A hidden field enables web developers to incorporate data that remains unseen and unmodifiable by users during form submission. Typically, a hidden field stores information such as the database record that requires updating upon form submission. Heading: You have the flexibility to select suitable headings for your titles, similar to the formatting options available in WordPress. Choose from a range of heading levels, including H1, H2, H3, H4, H5, and H6. Paragraph: Add descriptive text for instructions or additional information. Separator: A separator is a dividing line in form. Choose styles like solid, double, dotted, dashed, groove, and ridge for customization. Spacer: A spacer is a useful tool for creating gaps between elements in a contact form. It allows you to add space by specifying the number of pixels. Image: The Image section in your contact form enables you to incorporate pictures, providing users with visual context about the content or purpose of the form. Spinner: The Spinner element provides users with an intuitive interface to easily select numeric values by spinning a control mechanism. Number: The Number Field is employed to gather numeric values, encompassing integers, decimals, or percentages. Users are restricted to inputting only numerical data into this field. Upload: This feature allows respondents to effortlessly submit diverse files, enriching data collection with images, documents, or other relevant attachments. Seamlessly integrated into the form, the upload field ensures an intuitive experience, and submitted files can be securely managed for further analysis or processing. Drag and Drop Builder Arrange fields on a row and column canvas, reorder them by dragging, and get a responsive layout without writing code. Design and Style Templates Control typography, colour and spacing down to the detail, then save the result as a style template and apply it to any form so your forms stay consistent across the site. Conditional Logic Show or hide fields based on earlier answers, so each form stays short and relevant to the person filling it in. Entry Management Every submission is saved and listed on an Entries screen. Read answers, star the ones worth following up, search, and trash entries from one place. Email Notifications and Auto Responder Get notified on every submission, and send an automatic reply so visitors know their message arrived. Email Templates Choose from several email templates, add a header image, and send a test email before you go live. Confirmation Messages Show a confirmation message after a submission, or redirect the visitor to any page you choose. Embed Anywhere Add a form with a shortcode, the Gutenberg block, or the Elementor widget, whichever suits how you build. Spam Protection Built in Google reCAPTCHA v2 and v3, with language and, for v3, score threshold settings. Reliable Email Delivery Works with WP Mail SMTP so notifications send over a configured SMTP connection rather than the server’s default mailer. Import and Export Export a form to a file and import it on another site, without rebuilding it. Test It First Try every feature in a live sandbox at the Hash Form test dashboard before you install. Documentation and Support Step by step guides and reference are in the Hash Form documentation. For anything else, our support team is available through support tickets.