Analytics Head vs Search Analytics for WP

Analytics Head is a deliberately simple WordPress plugin for Google Analytics. No dashboards, no Google account connection, no feature creep — just the tracking code, placed exactly where you want it. Why use this plugin? Lightweight — a handful of options, minimal overhead, no external dependencies Easy — paste your GA4 Measurement ID (G-XXXXXXXXXX) and you are done Head placement by default — required for Google Search Console verification via Analytics Flexible — footer placement, role-based hiding, Consent Mode v2, optional Google Ads IDs Developer-friendly — filters and actions to customize output without forking the plugin Unlike heavyweight analytics suites, this plugin does one job well: inject the standard gtag.js snippet into your site. Features Google tag / GA4 Measurement ID support (GT-…, G-XXXXXXXXXX) Additional tracking IDs for separate destinations (e.g. Google Ads AW-) Legacy UA- ID acceptance (with admin notice to migrate) Code in by default (optional footer placement) Tracking never injected in wp-admin Hide tracking for administrators on the front end Hide tracking per user role Google Consent Mode v2 defaults (for GDPR / cookie plugins) Keep settings on uninstall (optional) Developer hooks and filters External services This plugin connects to Google Analytics (via Google Tag Manager / gtag.js) to provide website analytics. When: on public front-end page views only (never in the WordPress admin area), unless tracking is hidden for the current visitor by plugin settings What is sent: standard Google Analytics measurement data (for example page URL, referrer, browser/device information, and IP-derived location), processed by Google Who receives it: Google LLC / Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy You are responsible for informing visitors (for example in your privacy policy) and, where required, obtaining consent. Suggested privacy policy text is also offered under Settings → Privacy when the plugin is active. Requirements WordPress 6.3 or later (compatible with WordPress 7+) PHP 7.4 or later Examples Filter tracking IDs add_filter( 'pp_google_analytics_head_tracking_ids', function( $ids ) { // Add a separate destination only — not a second ID for the same Google tag. $ids[] = 'AW-123456789'; return $ids; } ); Change Consent Mode defaults (PHP) add_filter( 'pp_google_analytics_head_consent_defaults', function( $defaults ) { $defaults['wait_for_update'] = 2000; $defaults['region'] = [ 'PL', 'DE', 'US-CA' ]; return $defaults; } ); Grant consent after the user accepts cookies (JavaScript) Call this from your consent plugin callback or custom banner “Accept” handler. Update all four types that this plugin sets to denied by default: gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted' }); If you only want basic analytics (not ads), grant analytics and keep ads denied: gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied' }); Modify the inline gtag config add_filter( 'pp_google_analytics_head_inline_script', function( $script, $ids ) { $script .= "gtag('event','page_view');"; return $script; }, 10, 2 );

Search Analytics for WP will keep history of the search terms used by your users and group them in a set of statistics including the number of posts resulted from that search term. It can easily aid you in finding what your users are really searching for on your website and make sure you provide exactly what they need. Help and/or ideas are greatly appreciated! You can contribute to the GitHub repository: Search Analytics for WP NOTE: Search Analytics for WP stores all the statistics in your WordPress database. No info is sent to third-party services! Features Record all the search queries made using the standard WordPress search form. Exclude searches made by users with certain user roles or with certain IP addresses Exclude duplicate searches made in certain conditions Choose which user roles are allowed to see the statistics Filter statistics by time periods, with/without results, strings/substrings View each term individual statistics Export data in the current view to CSV Easily delete certain search terms from history Easily erase all history from the database in case a reset is needed Easily erase history older than in case a general cleanup is needed Dashboard widget for a quick glance over your last week’s search stats Multisite compatible Country Geolocation Display search statistics on the front of your website using shortcodes