Analytics Head for WordPress Plugin Directory
Analytics Head is a WordPress app, with a 5.0 average rating from 1 review, as of Aug 31, 2026.
Analytics Head is a WordPress Plugin Directory app by Łukasz Nowicki. With a rating of 5.0★ from 1 reviews.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Analytics Head is a category-leading WordPress app with a limited review volume. Category data on the canonical marketplace listing is currently incomplete, so AppRanks falls back to platform-wide rather than category-relative comparison for this listing. 1 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Published by Łukasz Nowicki — established developer track record
Cons
- −Limited review base (1) — ratings can shift significantly with new feedback
Looking to switch from Analytics Head?
See Analytics Head's alternatives ranked by audit score, rating, and review velocity.
How Analytics Head works
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Analytics Head is a deliberately simple WordPress plugin for Google Analytics. No dashboards, no Google account connection, no feature creep — just the tracking code, placed exactly where you want it.
Why use this plugin?
Lightweight — a handful of options, minimal overhead, no external dependencies
Easy — paste your GA4 Measurement ID (G-XXXXXXXXXX) and you are done
Head placement by default — required for Google Search Console verification via Analytics
Flexible — footer placement, role-based hiding, Consent Mode v2, optional Google Ads IDs
Developer-friendly — filters and actions to customize output without forking the plugin
Unlike heavyweight analytics suites, this plugin does one job well: inject the standard gtag.js snippet into your site.
Features
Google tag / GA4 Measurement ID support (GT-…, G-XXXXXXXXXX)
Additional tracking IDs for separate destinations (e.g. Google Ads AW-)
Legacy UA- ID acceptance (with admin notice to migrate)
Code in <head> by default (optional footer placement)
Tracking never injected in wp-admin
Hide tracking for administrators on the front end
Hide tracking per user role
Google Consent Mode v2 defaults (for GDPR / cookie plugins)
Keep settings on uninstall (optional)
Developer hooks and filters
External services This plugin connects to Google Analytics (via Google Tag Manager / gtag.js) to provide website analytics.
When: on public front-end page views only (never in the WordPress admin area), unless tracking is hidden for the current visitor by plugin settings
What is sent: standard Google Analytics measurement data (for example page URL, referrer, browser/device information, and IP-derived location), processed by Google
Who receives it: Google LLC / Google Analytics
Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
Privacy Policy: https://policies.google.com/privacy
You are responsible for informing visitors (for example in your privacy policy) and, where required, obtaining consent. Suggested privacy policy text is also offered under Settings → Privacy when the plugin is active.
Requirements
WordPress 6.3 or later (compatible with WordPress 7+)
PHP 7.4 or later
Examples Filter tracking IDs add_filter( 'pp_google_analytics_head_tracking_ids', function( $ids ) { // Add a separate destination only — not a second ID for the same Google tag. $ids[] = 'AW-123456789'; return $ids; } );
Change Consent Mode defaults (PHP) add_filter( 'pp_google_analytics_head_consent_defaults', function( $defaults ) { $defaults['wait_for_update'] = 2000; $defaults['region'] = [ 'PL', 'DE', 'US-CA' ]; return $defaults; } );
Grant consent after the user accepts cookies (JavaScript) Call this from your consent plugin callback or custom banner “Accept” handler. Update all four types that this plugin sets to denied by default:
gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted' });
If you only want basic analytics (not ads), grant analytics and keep ads denied:
gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied' });
Modify the inline gtag config add_filter( 'pp_google_analytics_head_inline_script', function( $script, $ids ) { $script .= "gtag('event','page_view');"; return $script; }, 10, 2 );
Competitors & alternatives
AppRanks tracks competitor sets per category. For Analytics Head, the independent listing audit includes a competitive context section, and the full WordPress app index shows the broader marketplace landscape this app competes in. Sign up free to surface a side-by-side competitor matrix customized to your tracked apps.
Frequently asked questions
What is Analytics Head?
Analytics Head is an app for WordPress. It currently holds a 5.0-star rating from 1 merchant review, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. AppRanks tracks its category position, review-velocity trend, and the top alternatives in the same space. Developed by Łukasz Nowicki.