Analytics Head vs EDD Metrics

Analytics Head is a deliberately simple WordPress plugin for Google Analytics. No dashboards, no Google account connection, no feature creep — just the tracking code, placed exactly where you want it. Why use this plugin? Lightweight — a handful of options, minimal overhead, no external dependencies Easy — paste your GA4 Measurement ID (G-XXXXXXXXXX) and you are done Head placement by default — required for Google Search Console verification via Analytics Flexible — footer placement, role-based hiding, Consent Mode v2, optional Google Ads IDs Developer-friendly — filters and actions to customize output without forking the plugin Unlike heavyweight analytics suites, this plugin does one job well: inject the standard gtag.js snippet into your site. Features Google tag / GA4 Measurement ID support (GT-…, G-XXXXXXXXXX) Additional tracking IDs for separate destinations (e.g. Google Ads AW-) Legacy UA- ID acceptance (with admin notice to migrate) Code in by default (optional footer placement) Tracking never injected in wp-admin Hide tracking for administrators on the front end Hide tracking per user role Google Consent Mode v2 defaults (for GDPR / cookie plugins) Keep settings on uninstall (optional) Developer hooks and filters External services This plugin connects to Google Analytics (via Google Tag Manager / gtag.js) to provide website analytics. When: on public front-end page views only (never in the WordPress admin area), unless tracking is hidden for the current visitor by plugin settings What is sent: standard Google Analytics measurement data (for example page URL, referrer, browser/device information, and IP-derived location), processed by Google Who receives it: Google LLC / Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy You are responsible for informing visitors (for example in your privacy policy) and, where required, obtaining consent. Suggested privacy policy text is also offered under Settings → Privacy when the plugin is active. Requirements WordPress 6.3 or later (compatible with WordPress 7+) PHP 7.4 or later Examples Filter tracking IDs add_filter( 'pp_google_analytics_head_tracking_ids', function( $ids ) { // Add a separate destination only — not a second ID for the same Google tag. $ids[] = 'AW-123456789'; return $ids; } ); Change Consent Mode defaults (PHP) add_filter( 'pp_google_analytics_head_consent_defaults', function( $defaults ) { $defaults['wait_for_update'] = 2000; $defaults['region'] = [ 'PL', 'DE', 'US-CA' ]; return $defaults; } ); Grant consent after the user accepts cookies (JavaScript) Call this from your consent plugin callback or custom banner “Accept” handler. Update all four types that this plugin sets to denied by default: gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted' }); If you only want basic analytics (not ads), grant analytics and keep ads denied: gtag('consent', 'update', { analytics_storage: 'granted', ad_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied' }); Modify the inline gtag config add_filter( 'pp_google_analytics_head_inline_script', function( $script, $ids ) { $script .= "gtag('event','page_view');"; return $script; }, 10, 2 );

Get the important metrics for your business, such as average revenue per customer, renewal rate, refund rate, and more. Support EDD Software Licensing add-on for renewal rates, and EDD Recurring Payments for subscription information. Included metrics: Net Revenue (Properly subtracts refunds) Sales Average revenue per customer Estimated monthly revenue Refunds Discounts Renewals, and renewal rate (if EDD Software Licensing is active) Subscriptions (if EDD Recurring Payments is active) Recurring revenue this period and next 30 days Earnings by download Earnings by gateway New customers Charts are displayed on the detail page along with other metrics. To contribute or report an issue, please use the EDD Metrics Github This plugin is inspired by (and basically a total copy of) Baremetrics. I would have just used Baremetrics instead of building a new plugin, except that Baremetrics is very specific to SaaS businesses, and doesn’t really work for EDD.