Amplitude – Analytics, Session Replay, A/B testing and CDP for your website vs SlimStat Analytics

Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at www.amplitude.com Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data and run A/B testing in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience. Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams. The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can: Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns. Run A/B tests to understand how content and copy changes can improve conversion Use Session Replay to quickly diagnose issues and understand holistic site health. Personalize and target audiences with synced data using our customer data platform Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business. Key features include: Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code. Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance. Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard. User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions. A/B Testing: Improve your website conversion by easily testing messaging, images, and CTAs in a few simple clicks. Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture. Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back. Feature optimization: Identify which features and pages drive engagement and which need improvement. Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations. Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights Collaborative analytics: Share insights across your team with built-in collaboration tools. Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence. Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude. “The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.” — Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success. As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at [email protected]. Elevate your WordPress site with data-driven insights Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources here. Terms, Conditions, and Disclosures Amplitude may collect user data about your usage of our plugin. Please see our privacy policy to understand our policies and practices regarding the information that we collect. Your use of the Amplitude Services is subject to the terms and conditions of the relevant customer agreement that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.

Most analytics plugins quietly hand your visitors to someone else’s cloud. SlimStat doesn’t. Every pageview, click, and visitor lands in your own WordPress database and stays there: yours to read in real time, yours to purge whenever you want, never shipped off to Google or anyone else. See the whole story the moment it happens: who’s on your site right now, where they are in the world, what they’re reading, and which links they follow on the way out. Set a goal and watch it convert, or chain a few steps into a WooCommerce funnel and see exactly where people slip away. It’s the depth you’d expect from a hosted analytics service, running entirely on your own terms. Best part: privacy isn’t a setting you have to hunt for. Anonymized IPs, Do Not Track, a consent banner, and scheduled data cleanup are GDPR-ready from the first activation. Thousands of WordPress sites already trust SlimStat to keep their analytics honest, fast, and entirely their own. Main Features Real-time access log — Your site’s pulse, live. Watch each visit land the instant it happens: the page, the spot on the map, the search or link that sent them, how quickly your server replied, human or bot. Complete access log — Every visit in one searchable table. Drill into the full history and break it down by date, country, browser, OS, referrer, search term, or content type to answer the questions the summary charts can’t. Goals & funnels — Turn raw traffic into answers. Define a goal to measure a conversion (a WooCommerce sale, a signup, a key pageview) and see uniques, totals, and conversion rate. Or chain steps into a funnel to spot exactly where visitors drop off. One goal is free; up to five goals and full funnels unlock with Pro. Outbound link report — See which external links actually earn clicks. SlimStat records every outbound link your visitors follow, so you know what’s sending traffic off your site and which partnerships pull their weight. Know your visitors — Go past pageviews to the people behind them: returning readers, logged-in users, and a full audience breakdown by country, language, browser, OS, and screen size. (Pro’s User Overview adds per-visitor journeys, time on site, and Gravatars.) Your data, your server — No third-party cloud, no Google looking over your shoulder. Every byte lives in your WordPress database, and one-way IP hashing lets you count unique visitors without ever storing who they are. GDPR, sorted — Anonymize or hash IPs, honor Do Not Track, auto-purge old records on a schedule, and drop in a translatable consent banner that snaps straight into the WP Consent API (WPML and Polylang welcome). Compliance by design, not an afterthought. Admin bar stats — Keep an eye on the numbers without leaving your work. Online visitors, pageviews, and top pages sit one glance away in the WordPress admin bar, on every screen. Make every report yours — Rearrange, add, or hide widgets across Real-Time, Overview, Audience, Site Analysis, and Traffic Sources until each screen shows exactly what you care about. Shortcodes — Drop any report into a widget, post, or page with a single shortcode. Filters — Decide who counts. Skip your own team, known bots, whole IP ranges, admin pages, or entire countries so your stats reflect real visitors, not noise. Geolocation — Put a city and country to every visitor, plus their browser and operating system, powered by MaxMind and Browscap. World map — Watch your audience light up across the globe at a glance, even from your phone (map by JQVMap). Export & email — Download your reports as CSV files, generate user heatmaps, or get the day’s numbers in your inbox each morning (heatmaps and email reports via Pro). Cache-friendly — Plays nicely with W3 Total Cache, WP Super Cache, Cloudflare, and most caching plugins. Pro Pack Features Love the free plugin? Pro is for sites that live by their numbers. It adds the heavier tools without changing a thing about how SlimStat respects your data: Email reports — Wake up to the numbers that matter. Schedule the reports you care about and have them land in your inbox as clean HTML tables, with the columns laid out your way. Heatmaps — See exactly where visitors click, and where they don’t, with a heatmap layer painted right over your live pages. User overview — Follow individual registered users: what they viewed, how long they stayed, and how fast your server answered, with Gravatars to put a face to the visit. Extended overview — Add your own columns to the User Overview report and export file, so it tracks exactly what your site cares about. More goals & funnels — Up to five conversion goals and three full funnels, with ready-made templates for WooCommerce checkout, signups, and content engagement. Network analytics — Run reports and settings across an entire multisite network from one place. MaxMind integration — Connect MaxMind’s geolocation API for richer, more precise detail on where your visitors come from. Custom database — Store all your analytics in a separate, external database to keep your main WordPress DB lean. Export to Excel — Download any report as a ready-to-share Excel file. Requirements WordPress 5.6+ PHP 7.4+ MySQL 5.0.3+ At least 5 MB of free web space (240 MB if you plan on using the external libraries for geolocation and browser detection) At least 10 MB of free DB space At least 32 Mb of free PHP memory for the tracker (peak memory usage) Please note If you decide to uninstall Slimstat Analytics, all the stats will be PERMANENTLY deleted from your database. Make sure to setup a database backup (wp_slim_*) to avoid losing your data. Report Bugs Having trouble with a bug? Please create an issue on GitHub. Kindly note that GitHub is exclusively for bug reports; other inquiries will be closed. For security vulnerabilities, please report them through the Patchstack Vulnerability Disclosure Program. The Patchstack team will validate, triage, and handle any security issues.