Amplitude – Analytics, Session Replay, A/B testing and CDP for your website vs MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

Amplitude is a real-time digital analytics platform for both web and mobile, used to analyze visitors’ user behaviors. Amplitude lets businesses understand their customers better, personalize experiences and grow their business with confidence. Learn more at www.amplitude.com Boost your WordPress site engagement and conversions by automatically sending analytics data to Amplitude—no developer required. Our new free, one-click plugin ( Beta edition ) enables teams to easily analyze web visitor data and run A/B testing in Amplitude so they can make data-driven decisions about their WordPress site. Use the Amplitude for WordPress plugin to build your most engaging web experience. Amplitude gives you automated insights into your top-performing channels, campaigns, and pages. Use these insights to understand how web performance impacts your business and improve conversions. With our built-in templates and collaboration tools, Amplitude makes it easy for teams to generate analysis and share insights about your customers with your teams. The Amplitude for WordPress plugin also offers advanced features—including behavioral segmentation, Session Replay and a customer data platform —to elevate your site performance. Using our all-in-one plugin, you can: Unlock audience segments based on visitor behaviors that you can use in your marketing campaigns. Run A/B tests to understand how content and copy changes can improve conversion Use Session Replay to quickly diagnose issues and understand holistic site health. Personalize and target audiences with synced data using our customer data platform Go beyond the basics of Google Analytics (GA)—without the hassle of migration—using Amplitude’s no-code set-up and powerful features to grow your business. Key features include: Seamless integration: Easily connect your WordPress site to Amplitude’s Digital Analytics Platform without touching a line of code. Out-of-the-box event tracking: Start tracking key metrics—page views, sessions, clicks, and more—on day one to immediately understand site performance. Real-time insights: Access real-time data on user behavior, conversion rates, and engagement directly from your Amplitude dashboard. User journeys: Understand your audiences’ journeys through your site to optimize pathways for engagement and conversions. A/B Testing: Improve your website conversion by easily testing messaging, images, and CTAs in a few simple clicks. Session Replay: Watch playbacks of user paths on your website to connect quantitative and qualitative insights and understand the bigger picture. Retention analysis: Pair audience segments (cohorts) with retention reports to keep users coming back. Feature optimization: Identify which features and pages drive engagement and which need improvement. Behavioral cohorts: Dig into your data with behavioral segmentation capabilities and engage with those segments using our many marketing integrations. Audience engagement: Build audience lists based on web visitor behaviors and personalize campaigns using behavioral insights Collaborative analytics: Share insights across your team with built-in collaboration tools. Simply put, Amplitude’s Digital Analytics Platform is the most complete solution for small teams. Our platform is both easy to use and powerful, helping you grow your business with data-driven confidence. Thousands of small businesses as well as leading companies such as Paypal, Dropbox, eBay, and Coursera all use Amplitude to take action and drive growth with Amplitude. “The power of Amplitude is the ability to answer one question, which leads to another question, which leads to more questions. Within moments, marketers can make this self-serve journey and find the direction they should take.” — Anish Jariwala, Sr. Director, Marketing Strategy and Operations at Coursera Whether you’re looking to improve user experiences, increase conversions, or boost engagement, the Amplitude for WordPress plugin provides the data and insights critical for success. As always, we’re here to help! If you experience any issues or have questions not addressed by the FAQ below, don’t hesitate to contact us at plugins@amplitude.com. Elevate your WordPress site with data-driven insights Make data-driven decisions to improve your WordPress site with Amplitude’s Digital Analytics Platform. For more information on getting started and maximizing your use of Amplitude, visit our documentation and support resources here. Terms, Conditions, and Disclosures Amplitude may collect user data about your usage of our plugin. Please see our privacy policy to understand our policies and practices regarding the information that we collect. Your use of the Amplitude Services is subject to the terms and conditions of the relevant customer agreement that you have executed with Amplitude, unless you have entered into a written master subscription agreement with Amplitude, in which case the most recent written master subscription agreement will govern your use of the Amplitude Services.

Google Analytics Plugin for WordPress With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence. At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business. Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer). The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not! Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL. That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites. MonsterInsights Pro This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now! We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too! Quick & Easy Google Analytics Setup Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website! With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks. If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary). See what one business owner is saying about MonsterInsights: It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress. Steven Gliebe Google Analytics Dashboard Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone. We understand that Google Analytics has a steep learning curve. That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard. We have even created customized reports to help you filter through the noise and see the stats that really matter! Audience Report shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and more. Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions. Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion. Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place). Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business. Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic. Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more. Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings. Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics. Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from. Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor. Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been. Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize. Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue. Cart Abandon Report shows you which products and the amount of revenue your customer’s are leaving in their carts. Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis. Works automatically with WooCommerce analytics, and Easy Digital Downloads. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had. We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales. I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too! Kim Beasley – MonsterInsights user Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features. After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress. Give MonsterInsights a try. Credits This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner. Branding Guidelines MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word. MonsterInsights (correct) Monster Insights (incorrect) monsterinsights (incorrect) monsterinsight (incorrect)