Accelerate vs Lytics Personalization Engine (Official)

Finally, A/B Testing & Personalization Built for WordPress You spend hours creating content, but are you sure it’s working? Every headline, button, and image you publish is a guess. Wasted traffic and lost sales are the cost of guessing wrong. Accelerate eliminates the guesswork. It’s the native CRO (Conversion Rate Optimization) platform that puts the power of A/B testing and personalization directly inside the WordPress Block Editor. No more expensive SaaS subscriptions. No more complex integrations. Just data-driven results. While Accelerate is still in beta, we have released the following features. What Can You Do With Accelerate? Run A/B Tests on Any Block: Create multiple versions of your headlines, calls-to-action, or images and let Accelerate tell you which one performs best. Know exactly what works. Personalize Content for Different Audiences: Show unique content to visitors based on where they came from, their on-site behavior, and more. Deliver the perfect message every time. Understand Your Content with Block-Level Analytics: See exactly how people interact with your site on a block-by-block basis. Our GDPR-compliant analytics gives you actionable insights you own completely. Promote Content Site-Wide with Broadcast Blocks: Instantly advertise new offers or important announcements across your entire site from one central location. Manage Everything from a Marketer’s Dashboard: Our Content Explorer gives you a single, unified view of your content performance. Built for the Modern WordPress Creator Accelerate is designed from the ground up to be seamless. It integrates directly with the tools you already use, including Synced Patterns (Reusable Blocks), to supercharge your workflow. Important Beta Information: Accelerate is in active development (beta). We invite you to be one of our first users and help shape the future of WordPress optimization. To power our analytics engine, a free account registration is required upon installation. All data is securely hosted in the EU and is 100% GDPR compliant. FAQ How do I use Accelerate? Please refer to our User Guide for Accelerate during our beta phase. How is the analytics data hosted? During this beta phase, all data is stored in the EU (specifically in Frankfurt, Germany). We may offer other jurisdictions in the future — please let us know if you have any requests with regards to jurisdictions .Data is never shared with third parties, or transferred out of the region. Everything is hosted at AWS and automatically deleted after 90 days. All data collected by Accelerate is subject to the European GDPR regulations, as processed by Human Made Ltd, a UK registered company. Accelerate is business-to-business software, and contractual terms including consent may apply per your contract. We automatically collect business-level usage data under the terms of these contractual agreements, and you can choose to opt-in to providing personal data to help us make our product better. Data about your visitors is automatically collected by Accelerate to power analytics and personalisation features, based on the visitor’s opt-in status. What’s Changed Onboarding: fix misleading connect copy and harden account unlink by @noeltock in https://github.com/humanmade/accelerate/pull/692 Allow asset-loader ^1.0 so the plugin can install on Altis 27 by @joehoyle in https://github.com/humanmade/accelerate/pull/693 Full Changelog: https://github.com/humanmade/accelerate/compare/4.3.2…4.3.3

Used to seamlessly integrate the most powerful capabilities of the Lytics Personalization Engine directly into WordPress. Once activated, this plugin will automatically configure the Lytics collection and personalization tag on your website, allowing for the deployment of highly targeted web campaigns, personalized content, recommendations, and more. Features Installation: Seamlessly connect your website with Lytics in a few clicks. No development required. Profile Building / Collection: Collect comprehensive visitor data from your WordPress site in real-time, enriching Lytics customer profiles for both anonymous and known visitors. Identity Resolution: Unify user identities across devices and sessions, leveraging Lytics to dynamically personalize site content based on comprehensive user data and segments. Behavioral Insights: Gain deep insights into user behavior, allowing for dynamic content personalization based on actionable data and user segments identified by Lytics. Content Personalization: Enhance user experience by dynamically personalizing site content, tailored to individual user preferences and behaviors as understood by Lytics. Content Recommendation: Improve engagement and user retention through intelligent content recommendations, powered by Lytics’ deep learning about user preferences and behaviors. Lytics.com Feature Support Supports core Lytics tracking and personalization tag installation. Supports data collection and Lytics profile building. Supports creation and delivery of Lytics Web Experiences via Personalization SDK. Supports real-time Lytics powered content recommendations. Supports real-time personalization based on Lytics profile. Privacy User Data: This plugin does not collect any user data. However, the tracking code added by this plugin is used by Lytics to collect a variety of user data in support of building your private customer profiles. You can learn more about Lytics Privacy here. Cookies: The Lytics tracking tag installed uses first party cookies to identify both anonymous and known visitors as well as optional user preferences. Services: This plugin connects to the following Lytics APIs either directly or via the implemented tracking tag: Data Collection (GET/POST) Web Personalization (GET) Content Recommendation (GET) Segments/Collections (GET) Note: Additional API calls may be made to official APIs managed and maintained exclusively by Lytics. Usage Create Access Token: Your Lytics API Token can be found within your account settings on the Lytics platform. We recommend using the admin role. Enable Plugin: Access the Lytics plugin settings via the WordPress admin panel. Enter your Lytics Access Token as instructed and click save. Be sure to enable tag to ensure Lytics is configured properly. Support We’d love for you to join our growing community of Lytics developers. Simply visit https://lytics.com/joinslack and join the conversation.