Side-by-side comparison · 24 data points
All-in-one enhancement suite that improves WordPress & Advanced Custom Fields.
| Advanced Custom Fields | UpdraftPlus | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | — | — |
| Listed | — | — |
| Last updated | — | — |
Backup, restore or migrate your WordPress website to another host or domain. Schedule backups or run manually. Migrate in minutes.
| Metric | Advanced Custom Fields: Extended | UpdraftPlus: WP Backup & Migration Plugin |
|---|---|---|
| Rating | 4.8 ★ | 4.8 ★ |
| Total reviews | 132 | ★ 8.4k |
| Active installs | 100,000+ | 3,000,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Advanced Custom Fields: Extended and UpdraftPlus: WP Backup & Migration Plugin are evenly matched on rating (4.8★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. UpdraftPlus: WP Backup & Migration Plugin has the larger user base (8,405 reviews vs 132), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Advanced Custom Fields: Extended's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Advanced Custom Fields: Extended audit • UpdraftPlus: WP Backup & Migration Plugin audit
| Keyword | Advanced Custom Fields | UpdraftPlus |
|---|---|---|
| custom form | #58 | Not ranked |
| customer support | Not ranked | #86 |
| customer service | Not ranked | #115 |
| payment form | #230 | Not ranked |
| faq | #489 | Not ranked |
Advanced Custom Fields: Extended (4.8★, 132 reviews) and UpdraftPlus: WP Backup & Migration Plugin (4.8★, 8,405 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Advanced Custom Fields: Extended fits better if you prioritize broader integrations; UpdraftPlus: WP Backup & Migration Plugin is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. UpdraftPlus: WP Backup & Migration Plugin has more onboarding documentation maturity (8,405 reviews vs 132), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Advanced Custom Fields: Extended typically suits early-stage and growth-mode stores based on its review-base composition (132 reviews). UpdraftPlus: WP Backup & Migration Plugin aligns more with established stores with steady traffic (8,405 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Advanced Custom Fields: Extended and UpdraftPlus: WP Backup & Migration Plugin both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Advanced Custom Fields: Extended" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
