A360 Insights – Track AI Traffic, Sources & Landing Pages vs UpdraftPlus

A360 Insights helps you track AI traffic, traffic sources and landing pages directly inside WordPress. See which pages get visitors from ChatGPT, Gemini, Copilot, Perplexity, Claude, OpenAI and other AI discovery platforms without digging through complex analytics reports. AI assistants are becoming a new discovery channel. If people find your content through ChatGPT, Perplexity, Gemini or Claude, A360 Insights helps you see those visits in your WordPress dashboard. A360 Insights also shows search traffic, referrals, campaigns, landing pages, channel types, engagement events and privacy-friendly visitor technology breakdowns. It separates confirmed human AI referrals from AI crawler and fetcher traffic, so GPTBot, ClaudeBot and PerplexityBot-style requests do not inflate your AI Traffic numbers. No cookies. No IP tracking. No full user-agent storage. No external analytics account required. Your analytics data stays inside your own WordPress database. Use A360 Insights when you want a lightweight, WordPress-native way to understand AI traffic, search traffic, referrers and landing page performance. Watch the quick demo Why use A360 Insights? Find out whether ChatGPT sends visitors to your WordPress site See which posts and pages receive traffic from AI assistants Compare AI traffic with search, referrals, campaigns and direct visits Identify landing pages that start valuable sessions Track engagement events such as scroll depth, outbound clicks, downloads, phone clicks, email clicks and form activity Keep analytics data inside your own WordPress database Avoid cookies, IP storage and external analytics accounts Features Track ChatGPT traffic in WordPress Track Gemini traffic Track Copilot traffic Track Perplexity and Claude traffic Track OpenAI, Codex and additional AI discovery platforms Separate confirmed AI assistant referrals from AI crawlers and AI fetchers Detect AI crawler sources such as GPTBot, ChatGPT-User, ClaudeBot and PerplexityBot Show likely AI direct traffic when explicit AI source markers arrive without a referrer See AI Traffic Share See Top AI Sources Click overview KPI cards to inspect focused chart breakdowns for AI Traffic, Search Traffic, Referrals, Sessions, Engaged sessions and Conversions Filter traffic trends by AI source or referrer Track Google and Bing search traffic Search Traffic breakdown with search engines, landing pages from search and UTM terms Page and post view tracking Optional public counter with unique sessions or page views Public counter appearance controls for icon color, background, transparent background and border Custom post type support Real-time content statistics modal AI source statistics modal Traffic source detection Referrer analytics Google Business Profile and Maps referrer detection Browser-side referrer repair for visits that arrive as direct Scroll depth engagement events for 25%, 50%, 75% and 90% Enhanced engagement events for outbound clicks, file downloads, phone clicks, email clicks and forms Anonymous session tracking with engaged sessions and engagement rate Landing page funnel reporting by anonymous sessions Top landing page report with sessions, engaged sessions and conversion rate Dedicated Landing Pages report with top source, engagement rate and conversion rate Select business landing pages and filter reports to selected landing pages only Dedicated Sources / Channels report with sessions, engagement and conversions Dashboard Channel Types report with sessions and views Anonymous visitor technology breakdowns for device type, browser and operating system Post statistics modal with Channel Types and Technology tabs Configurable key events and conversion rate reporting Private client report links for sharing post or landing page analytics Central client report link manager with optional expiration and disable controls UTM campaign tracking UTM term tracking for keyword-style campaign reports when utm_term is present Traffic channel breakdown Dashboard summary widget CSV export Bot filtering Ignore logged-in users Ignore administrators Browser prefetch filtering WP-CLI and cron filtering Data retention controls Delete all data on uninstall Privacy-friendly architecture No cookies No IP address storage No user-agent storage GDPR-friendly approach What can you track? AI assistant traffic from tools such as ChatGPT, Gemini, Copilot, Perplexity and Claude AI crawler and fetcher traffic separately from human AI referrals Likely AI direct visits when referrer data is stripped but explicit AI source markers are present Search traffic from Google, Bing and other search engines Referral traffic from websites linking to your content Channel types such as search engines, social networks, AI assistants, websites and direct entry Google Business Profile and Google Maps referrers when available UTM campaigns from newsletters, ads and marketing links Anonymous device type, browser and operating system categories Top posts, pages and custom post types by views Anonymous scroll depth engagement events Anonymous click, download and form engagement events Anonymous sessions, engaged sessions and engagement rate Landing funnel steps from page view to scroll, CTA clicks and form submits Top landing pages by anonymous sessions and conversion rate Landing page performance by top source, engaged sessions and conversions Source and channel performance by sessions, top landing page and conversion rate Key events for conversions such as phone clicks, email clicks and form submits Shareable client reports for selected posts or landing pages Central client report link management from the Settings screen Recent visits, source details and campaign details Ideal for SEO agencies AI SEO and GEO experiments Content publishers SEO specialists Marketing agencies Landing page tracking Campaign measurement Privacy-conscious websites Lightweight analytics alternative Privacy A360 Insights does NOT store: IP addresses Cookies User IDs Personal identifiers User-agent strings Optional tracking data: Referrer host / URL UTM parameters Anonymous event timestamps Anonymous scroll depth events All analytics remain inside your own WordPress installation.

The UpdraftPlus Backup & Migration Plugin is trusted by the WordPress community to backup, restore and migrate their WordPress websites. UpdraftPlus is actively installed on more than 3 million websites around the world. Backup with UpdraftPlus UpdraftPlus is the world’s highest ranking and most popular scheduled backup and migration plugin. Backup to your preferred storage location and restore in just three clicks. Backup to Dropbox, Google Drive, Amazon S3 (or compatible), Rackspace Cloud, FTP, DreamObjects, Openstack Swift or email. The paid version also allows you to backup to Microsoft OneDrive, Microsoft Azure, Google Cloud, Backblaze B2, SFTP, SCP, pCloud, WebDAV or UpdraftVault, our integrated storage option for UpdraftPlus. Backup manually or schedule to run every 2, 4, 8 or 12 hours, daily, weekly, monthly or fortnightly. Restore with UpdraftPlus Your WordPress website is vulnerable. Your site may get hacked. Something could go wrong with an update or your server could crash. You might need to reverse a change made or a mistake caused by human error. Whatever the reason, you can restore your WordPress website in just a few clicks with UpdraftPlus. Choose which components to restore (e.g. plugins, themes, database etc.), click again to restore, then click again to return to the main screen. Migrate with UpdraftPlus It’s easy to migrate your WordPress website to another web host, server or domain with this free version of UpdraftPlus. To migrate, simply download your database, plugins, themes etc. from the source site, then upload them into your destination site. When migrating, a built-in search-and-replace engine identifies old strings and replaces these to reflect the new location. UpdraftPlus saves you time and reduces the risk of broken links or missing files associated with manual migrations. Why UpdraftPlus? Writing a reliable backup and migration plugin that ‘just works’ consistently across millions of different WordPress deployments is hard. UpdraftPlus is relied upon to do exactly that. We’re trusted and actively deployed on more websites around the world than any other WordPress backup and migration plugin. UpdraftPlus: Backs up, migrates and restores Offers a huge number of remote storage locations Allows you to schedule backups, so you can ‘set and forget’ Is comprehensive and easy to use Is proven to work on over 3 million sites. UpdraftPlus Premium The free version of UpdraftPlus will back up and migrate your website perfectly well. However if you need more features and options you can purchase our Premium version. Backup and Migrate with UpdraftPlus Premium, and: Get automatic backups before updates. Restore the very latest version if a WordPress or plugin update breaks your site. Backup Incrementally. Changes are added to the master, saving server resources vs repeatedly backing up in full. Get more remote storage options including Microsoft OneDrive, SFTP, Microsoft Azure, WebDAV, Google Cloud, SCP, Backblaze and pCloud. Get 1GB of integrated storage with UpdraftVault for 99.999% reliability, redundancy and scalability. Get more control over how many backups are stored in a specified interval. Restore from other backup plugins including BackWPup, BackupWordPress, Simple Backups and more. Run backups at set times e.g. during periods of low traffic. Backup to more than one location for added protection. Get detailed reports. Includes cryptographic checksums so you can verify the integrity of the backup files and more. Get Premium migration. Migrating to the destination site is more direct and can be done from the source site. Get Multisite / multi-network compatibility. Backup non-WP files and databases e.g. tables belonging to your e-commerce store or customisations to WordPress core. Get database encryption. Manage your backups and migrations from the WP-CLI. Get Premium Support. Find out more on our comparison page. UpdraftPlus Premium is available for purchase here. Managing multiple websites? UpdraftCentral is a powerful remote control dashboard for WordPress that allows you to manage your backups, as well as updates, users, pages, posts, plugins and themes from one central location. Choose between: UpdraftCentral (free, self-hosted) UpdraftCentral Premium (paid-for, self-hosted) UpdraftCentral Cloud (paid-for, fully-hosted) Optimize your sites centrally by combining the power of WP-Optimize and UpdraftCentral or manage your backups centrally by combining the power of UpdraftPlus with UpdraftCentral. Need to create a temporary clone of your site? UpdraftClone makes it quick and easy to create a temporary sandbox for changes you want to try out. Simply select the versions of WordPress and PHP that you want, and we’ll do the rest. More about UpdraftClone The full suite of plugins from Team Updraft and friends UpdraftPlus. Backup, migrate and restore. Rated 5* on the plugin directory and trusted by more than 3 million WordPress website owner WP-Optimize. Clean the database, compress images and caching. Optimize your WordPress website. 5* user rating. 1 million + active installs. All-In-One Security (AIOS). Secure your WordPress website. Comprehensive, feature rich and easy to use. 5* user rating and 1 million + active installs. WP Overnight. Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management, customer management solutions and more. Easy Updates Manager. Take control of updates. Lots of features for free, and a Premium version with even more – over 300,000 users. Internal Link Juicer.Boost your SEO. Automate internal links within your WordPress website. Save time and rank higher in the search engines. For other useful, free plugins see our lead developer’s profile, here. Are you multilingual? Can you translate? Do you want to help people that speak your language to backup, migrate and restore their WordPress websites? The UpdraftPlus backup, migration and restoration plugin is ready and waiting. The translation process is easy, and web-based – please go here for instructions: https://updraftplus.com/translate/. Or, if you’re already an expert WordPress translator, just pick out the .pot file from the wp-content/plugins/updraftplus/languages/ directory – if you scan for translatable strings manually, then you need to get these functions: _x(), __(), _e(), _ex(), log_e(). Many thanks to our existing translators. License Copyright 2011-26 David Anderson This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 3 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA Non-English translators are provided by volunteers, and wordpress.org does not give plugin developers control over their translations; thus relying on them is at your own risk; UpdraftPlus cannot guarantee that translations from the original English are accurate. We recognise and thank those mentioned at https://updraftplus.com/acknowledgements/ for code and/or libraries used and/or modified under the terms of their open source licences.