Google Analytics & Tag Manager vs Meta Pixel

Add Google Analytics or a Tag Manager container to your site without touching code. Paste a Measurement ID (G-), a container ID (GTM-), or the snippet Google gives you. We read the ID and load Google’s official tag on every page of your published site. A page view is sent on the first visit and on every page change. You can turn tracking off at any time, and the tag follows your site’s cookie banner. Premium adds the events that show what visitors do next: product views, add to cart, checkout, payment info, and purchases with the order value, plus form submissions and new member sign-ups. You can also send those events to up to 4 extra tags. The Analytics tab shows sessions, visitors, sales, forms, and contact clicks for the last 7 or 28 days, so you can check the site without leaving the dashboard.

Pixel for Meta lets you connect a Meta Pixel to your site without editing any code. It's built for business owners who advertise on Facebook and Instagram and want a clearer picture of how visitors from their ads use their site. The app accepts either your Pixel ID or the full base code from Meta Events Manager. When you paste the code, it finds the ID for you. It then loads Meta's official pixel script on the pages of your published site and records page views, including when visitors move between pages without a full reload. A status panel in the dashboard shows whether your pixel is currently active, and you can pause tracking or remove the pixel at any time. The pixel is registered as an advertising script, so it works with your site's cookie consent banner and loads only for visitors who allow advertising cookies. The data it collects can support ad measurement, retargeting and audience building in Meta Ads Manager. Results depend on your campaigns, your traffic and your visitors' privacy choices. The app is free and works with sites built in the Editor and Studio. An in-app guide and FAQ are included if you have questions along the way.