- Category rank
- #19 in Analytics
- Price
- Free plan
- Listing audit
- 64/100
Meta Pixel is a Wix App Market app by PURPLE. With a rating of 5.0★ from 2 reviews, it currently ranks #19 in the Analytics category.
Meta Pixel is the #19 ranked Analytics app on Wix, with a 5.0 average rating from 2 reviews, with a free plan available, as of Nov 6, 2026.
AppRanks verdict
Generated from marketplace data as of Nov 6, 2026
Meta Pixel ranks #19 of 80 in Analytics on Wix. It holds a 5.0★ average from 2 reviews on Wix. A free plan is available, so the entry feature set can be tried without a paid subscription.
Pros
- +Free plan available — no paid subscription needed to start
Cons
- −Only 2 reviews — the average can still move with a few new ratings
About Meta Pixel
How Meta Pixel works
Pixel for Meta lets you connect a Meta Pixel to your site without editing any code. It's built for business owners who advertise on Facebook and Instagram and want a clearer picture of how visitors from their ads use their site.
The app accepts either your Pixel ID or the full base code from Meta Events Manager. When you paste the code, it finds the ID for you. It then loads Meta's official pixel script on the pages of your published site and records page views, including when visitors move between pages without a full reload. A status panel in the dashboard shows whether your pixel is currently active, and you can pause tracking or remove the pixel at any time.
The pixel is registered as an advertising script, so it works with your site's cookie consent banner and loads only for visitors who allow advertising cookies. The data it collects can support ad measurement, retargeting and audience building in Meta Ads Manager. Results depend on your campaigns, your traffic and your visitors' privacy choices.
The app is free and works with sites built in the Editor and Studio. An in-app guide and FAQ are included if you have questions along the way.
Screenshots
