Smartarget Reviews vs PayPal Button
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| PayPal Button | Smartarget Reviews | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | — | — |
| Listed | — | — |
| Last updated | — | — |
Side-by-side comparison · 24 data points
| PayPal Button | Smartarget Reviews | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | — | — |
| Listed | — | — |
| Last updated | — | — |
| Metric | PayPal Button | Smartarget Reviews |
|---|---|---|
| Rating | 4.5 ★ | ★ 4.8 ★ |
| Total reviews | ★ 3k | 249 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
Smartarget Reviews edges out PayPal Button on rating (4.8★ vs 4.5★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: PayPal Button at Free plan available, Smartarget Reviews at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. PayPal Button has the larger user base (2,962 reviews vs 249), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Smartarget Reviews's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Smartarget Reviews; mid-market and enterprise merchants with specific feature requirements should evaluate both — PayPal Button's 2,962-review base may include the workflow context that matches your specific use case better than Smartarget Reviews's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: PayPal Button audit • Smartarget Reviews audit
Both PayPal Button and Smartarget Reviews offer paid plans only. PayPal Button starts at Free plan available; Smartarget Reviews starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Smartarget Reviews has the higher average rating (4.8★ from 249 reviews) compared to PayPal Button (4.5★ from 2,962 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. PayPal Button fits better if you prioritize broader integrations; Smartarget Reviews is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. PayPal Button has more onboarding documentation maturity (2,962 reviews vs 249), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
PayPal Button typically suits early-stage and growth-mode stores based on its review-base composition (2,962 reviews). Smartarget Reviews aligns more with early-stage and growth-mode stores (249 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. PayPal Button and Smartarget Reviews both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Smartarget Reviews" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.