Session Recordings & Heatmaps vs TWIPLA Website Intelligence

See your site through your visitors' eyes. Session Recordings records real visits so you can replay exactly what shoppers did: every page, click and scroll, with the moments that matter marked on the timeline, like adding to cart, starting checkout and searching your store. Anything a visitor types is masked before it's recorded, and recording follows your site's cookie consent. Heatmaps add those visits up for each page, with computers, tablets and phones kept apart, so you can see which buttons get clicked, which get ignored and how far down people scroll. Press any clicked element to watch the visits behind it. Filter to the visits worth watching, the ones that viewed a product or added to cart, and star the replays you want to keep for good. Works on any site; store moments such as add to cart and checkout appear when your site has a store.

Most analytics show you what happened. TWIPLA tells you what to do about it. Growth Engine, included from the Basic plan up, analyzes real visitor behavior – not a keyword tool’s guess – to surface opportunities that boost traffic and site performance. Every opportunity includes an action playbook with projected session and conversion lifts. Approve the playbook, and TWAIA drafts the content for you. Standard analytics miss 60 to 80% of your traffic to consent banners, ad blockers, and browser restrictions. TWIPLA’s tracking is cookieless, first-party, and privacy-compliant by default. Privacy modes align tracking with GDPR, CCPA and ePrivacy requirements, and let businesses collect data with no visitor consent under any law - so the cookie banner can go, wherever your visitors are in the world. Everything is one connected workflow, from observation to AI-powered action. Observe, analyze, understand and act from day one, on the Free plan too. The tools run on one setup, filters carry across them, and a number on one screen becomes a recording, a funnel or an answer with one click. Installs in seconds. Trusted by 2.5 million websites, including Virgin Atlantic, TYPO3 and TUM.