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Lulu Direct vs Printful
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| Lulu Direct | Printful | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — |
Side-by-side comparison · 24 data points
| Lulu Direct | Printful | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — |
| Metric | Lulu Direct | Printful: Print on Demand |
|---|---|---|
| Rating | 2.2 ★ | ★ 4.6 ★ |
| Total reviews | 8 | ★ 1.1k |
| Free plan | — | — |
| Pricing | Paid | Paid |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | 4 |
| Languages | 1 supported | 6 supported |
Based on the data on this page, Printful: Print on Demand is the stronger choice for most Wix App Market merchants — 4.6★ vs Lulu Direct's 2.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Lulu Direct at Paid, Printful: Print on Demand at Paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Printful: Print on Demand has the larger user base (1,143 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lulu Direct's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Printful: Print on Demand; mid-market and enterprise merchants with specific feature requirements should evaluate both — Lulu Direct's 8-review base may include the workflow context that matches your specific use case better than Printful: Print on Demand's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Lulu Direct audit • Printful: Print on Demand audit
| — |
| Keyword | Lulu Direct | Printful |
|---|---|---|
| print on demand | #16 | #1 |
| own print | #17 | #1 |
| on demand | #17 | #1 |
| print on | #20 | #1 |
| demand | #18 | #7 |
Both Lulu Direct and Printful: Print on Demand offer paid plans only. Lulu Direct starts at Paid; Printful: Print on Demand starts at Paid. Compare the per-tier features in the Pricing section above before committing.
Printful: Print on Demand has the higher average rating (4.6★ from 1,143 reviews) compared to Lulu Direct (2.2★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Lulu Direct fits better if you prioritize broader integrations; Printful: Print on Demand is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Printful: Print on Demand has more onboarding documentation maturity (1,143 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Lulu Direct typically suits early-stage and growth-mode stores based on its review-base composition (8 reviews). Printful: Print on Demand aligns more with early-stage and growth-mode stores (1,143 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Lulu Direct and Printful: Print on Demand both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lulu Direct" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.