Side-by-side comparison · 24 data points
| Google Tag Manager GA4 | PayPal Button | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Google Tag Manager GA4 | PayPal Button |
|---|---|---|
| Rating | — | 4.5 ★ |
| Total reviews | 0 | 3k |
| Free plan | — | ★ Yes |
| Pricing | Paid | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Based on the data on this page, PayPal Button is the stronger choice for most Wix App Market merchants — 4.5★ vs Google Tag Manager GA4's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, PayPal Button offers a free tier (Free plan available) while Google Tag Manager GA4 starts at Paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. PayPal Button has the larger user base (2,974 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Tag Manager GA4's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to PayPal Button; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Tag Manager GA4's 0-review base may include the workflow context that matches your specific use case better than PayPal Button's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Tag Manager GA4 audit • PayPal Button audit
| Keyword | Google Tag Manager GA4 | PayPal Button |
|---|---|---|
| buttons | Not ranked | #1 |
| floating call button | Not ranked | #1 |
| button | Not ranked | #1 |
| canonical links tags | #8 | Not ranked |
| links tags | #8 | Not ranked |
No tracked changes.
PayPal Button is the cheaper option — it offers a free plan (Free plan available). Google Tag Manager GA4 starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
It depends on what you're optimizing for. Google Tag Manager GA4 fits better if you prioritize broader integrations; PayPal Button is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. PayPal Button has more onboarding documentation maturity (2,974 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Tag Manager GA4 typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). PayPal Button aligns more with early-stage and growth-mode stores (2,974 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Tag Manager GA4 and PayPal Button both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager GA4" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
