Side-by-side comparison · 24 data points
| Buy It Now | PayPal Button | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Buy It Now | PayPal Button |
|---|---|---|
| Rating | 1.8 ★ | ★ 4.5 ★ |
| Total reviews | 30 | ★ 3k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 2 tiers | ★ 4 tiers |
| Listed features | 4 | 4 |
| Languages | 0 supported | 1 supported |
Based on the data on this page, PayPal Button is the stronger choice for most Wix App Market merchants — 4.5★ vs Buy It Now's 1.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Buy It Now at Free plan available, PayPal Button at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. PayPal Button has the larger user base (2,974 reviews vs 30), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Buy It Now's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to PayPal Button; mid-market and enterprise merchants with specific feature requirements should evaluate both — Buy It Now's 30-review base may include the workflow context that matches your specific use case better than PayPal Button's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Buy It Now audit • PayPal Button audit
| Keyword | Buy It Now | PayPal Button |
|---|---|---|
| paypal | #11 | #2 |
| accept paypal | #15 | #2 |
| paypal stripe | #19 | #1 |
| buttons | #22 | #1 |
| button | #22 | #1 |
Both Buy It Now and PayPal Button offer paid plans only. Buy It Now starts at Free plan available; PayPal Button starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
PayPal Button has the higher average rating (4.5★ from 2,974 reviews) compared to Buy It Now (1.8★ from 30 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Buy It Now fits better if you prioritize broader integrations; PayPal Button is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. PayPal Button has more onboarding documentation maturity (2,974 reviews vs 30), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Buy It Now typically suits early-stage and growth-mode stores based on its review-base composition (30 reviews). PayPal Button aligns more with early-stage and growth-mode stores (2,974 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Buy It Now and PayPal Button both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Buy It Now" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
