Ecom Wishlist Expert vs Wishlist by Square
Side-by-side comparison · 24 data points
Ecom Wishlist Expert
Enable wishlists, sales, and most-liked product notifications to improve the website engagement.
ShopifyFree plan available
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Built for ShopifyShopifyFree
At a glance
| Metric | Wishlist by Square | Ecom Wishlist Expert |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 67 | 6 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | — | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 16 supported | 1 supported |
| Listed since | Jun 2025 | Dec 2024 |
AppRanks verdict
Generated from live data on this pageWishlist by Square and Ecom Wishlist Expert are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Wishlist by Square at Free, Ecom Wishlist Expert at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wishlist by Square audit • Ecom Wishlist Expert audit
1. Listing metadata
Field-level data| Wishlist by Square | Ecom Wishlist Expert | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Wishlist by Square
Ecom Wishlist Expert
Free
—
Free
—
- Up to 250 Wish List Actions
- Effortless Setup
- Easy Customization
- Basic Reports
- Customer Views
- Product Views
- Floating Widget
Paid #1
—
Advance
9.99
- Include Basic Feature
- Up to 1000 Wish List Actions/Month
- Customer Visits Report
- All-Time Wish List Report
- Sales Notifications
- Quick Support
Paid #2
—
Pro
29.99
- Unlimited Wish List Actions
- Complete Setup & Onboarding
- User Engagement Reports
- Most Liked Notifications
- Sales Notifications
- Quick Support
3. Features
As listed by each developerWishlist by Square
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Ecom Wishlist Expert
- Enable customers to bookmark favorites on home, product, and collection pages
- Access customer engagement, wishlist actions, and product view analytics
- Showcase real-time sales updates to create urgency and improve conversions.
- Highlight popular products based on real-time wishlist data to drive interest
- Personalize colors, fonts, and styles to match your store's branding
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryWishlists5 shared · 14 total
Wishlist by Square
- Favorites
- Save for later
- Add to cart
- Conversion analytics
- Dashboard
- Multi-language
- —Guest wishlist
- —Online registry
- —Public wishlist
- —Share links
- —Custom branding
- —Custom layouts
- —Price alerts
- —Purchase alerts
Ecom Wishlist Expert
- Favorites
- Save for later
- Add to cart
- Conversion analytics
- Dashboard
- —Multi-language
- Guest wishlist
- Online registry
- Public wishlist
- Share links
- Custom branding
- Custom layouts
- Price alerts
- Purchase alerts
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Wishlist by Square | Ecom Wishlist Expert |
|---|---|---|
| registration | Not ranked | #175 |
9. App details
Long-form description · keyword frequencyWishlist by Square
Let customers create a Wishlist by saving favorite products to buy later. Wishlist by Square works out of the box—adding a customizable Wishlist button near Add to Cart and saving items automatically. Shoppers can manage their Wishlist and add items to cart anytime. You can track top saved products, Wishlist value, and shopper activity to understand buying intent. With flexible design settings and 15 languages, Wishlist by Square fits perfectly into any Shopify store.
Top keywords
- wishlist6×8.00%
- add2×2.67%
- cart2×2.67%
- items2×2.67%
- products2×2.67%
- saving2×2.67%
- square2×2.67%
- wishlist by square2×2.67%
Ecom Wishlist Expert
Accelerate website engagement with an easy-to-use wishlist expert app that lets customers bookmark their favorite products for later. Seamlessly integrate wishlists on home, product, and collection pages. Display sales notifications showing real purchase data to make urgency, and showcase the most liked products based on real-time data. Enjoy effortless setup, full customization, detailed engagement reports, and quick supportall designed to drive customer engagement and conversions
Top keywords
- engagement3×4.62%
- data2×3.08%
- products2×3.08%
Frequently asked
Common questions about this comparisonIs Wishlist by Square or Ecom Wishlist Expert cheaper?
Both Wishlist by Square and Ecom Wishlist Expert offer paid plans only. Wishlist by Square starts at Free; Ecom Wishlist Expert starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, Wishlist by Square or Ecom Wishlist Expert?
Wishlist by Square (5.0★, 67 reviews) and Ecom Wishlist Expert (5.0★, 6 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Should I choose Wishlist by Square or Ecom Wishlist Expert?
It depends on what you're optimizing for. Wishlist by Square fits better if you prioritize broader integrations; Ecom Wishlist Expert is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Wishlist by Square or Ecom Wishlist Expert?
Both apps are one-click installs from the Shopify App Store marketplace. Wishlist by Square has more onboarding documentation maturity (67 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Wishlist by Square typically suits early-stage and growth-mode stores based on its review-base composition (67 reviews). Ecom Wishlist Expert aligns more with early-stage and growth-mode stores (6 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Wishlist by Square and Ecom Wishlist Expert?
Migration support varies by app and category. Wishlist by Square and Ecom Wishlist Expert both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ecom Wishlist Expert" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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