Side-by-side comparison · 24 data points
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
| Wishlist by Square | Ecom Wishlist Expert | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Enable wishlists, sales, and most-liked product notifications to improve the website engagement.
| Metric | Wishlist by Square | Ecom Wishlist Expert |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 67 | 6 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | — | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 16 supported | 1 supported |
| Listed since | Jun 2025 | Dec 2024 |
Wishlist by Square and Ecom Wishlist Expert are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Wishlist by Square at Free, Ecom Wishlist Expert at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wishlist by Square audit • Ecom Wishlist Expert audit
| Last updated | — | — |
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| Keyword | Wishlist by Square | Ecom Wishlist Expert |
|---|---|---|
| registration | Not ranked | #175 |
Both Wishlist by Square and Ecom Wishlist Expert offer paid plans only. Wishlist by Square starts at Free; Ecom Wishlist Expert starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wishlist by Square (5.0★, 67 reviews) and Ecom Wishlist Expert (5.0★, 6 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Wishlist by Square fits better if you prioritize broader integrations; Ecom Wishlist Expert is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Wishlist by Square has more onboarding documentation maturity (67 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Wishlist by Square typically suits early-stage and growth-mode stores based on its review-base composition (67 reviews). Ecom Wishlist Expert aligns more with early-stage and growth-mode stores (6 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wishlist by Square and Ecom Wishlist Expert both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ecom Wishlist Expert" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
