Side-by-side comparison · 24 data points
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Magic Wishlist | WL ‑ Wishlist | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Let shoppers save products they love. Recover lost sales with automatic wishlist emails.
| Metric | Magic Wishlist | WL ‑ Wishlist |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 29 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Languages | 6 supported | 1 supported |
| Listed since | Jan 2026 | Jun 2026 |
Based on the data on this page, Magic Wishlist is the stronger choice for most Shopify App Store merchants — 5.0★ vs WL ‑ Wishlist's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Magic Wishlist at Free, WL ‑ Wishlist at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Wishlist; mid-market and enterprise merchants with specific feature requirements should evaluate both — WL ‑ Wishlist's 0-review base may include the workflow context that matches your specific use case better than Magic Wishlist's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist audit • WL ‑ Wishlist audit
| Last updated | — | — |
|---|
| Keyword | Magic Wishlist | WL ‑ Wishlist |
|---|---|---|
| wishlist | #6 | Not ranked |
| wishlistsuite wishlist | #7 | Not ranked |
| wishlists | #7 | Not ranked |
No tracked changes.
Both Magic Wishlist and WL ‑ Wishlist offer paid plans only. Magic Wishlist starts at Free; WL ‑ Wishlist starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Magic Wishlist does carry the larger published review base (29 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Magic Wishlist has the deeper published review base (29 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist typically suits early-stage and growth-mode teams based on its published review base (29 reviews). WL ‑ Wishlist typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist and WL ‑ Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WL ‑ Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
