Side-by-side comparison · 24 data points
Let shoppers save products they love. Recover lost sales with automatic wishlist emails.
| Magic Wishlist & | WL ‑ Wishlist | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Magic Wishlist & Emails | WL ‑ Wishlist |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 29 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Languages | 6 supported | 1 supported |
| Listed since | Jan 2026 | Jun 2026 |
Based on the data on this page, Magic Wishlist & Emails is the stronger choice for most Shopify App Store merchants — 5.0★ vs WL ‑ Wishlist's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Magic Wishlist & Emails at Free, WL ‑ Wishlist at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Wishlist & Emails; mid-market and enterprise merchants with specific feature requirements should evaluate both — WL ‑ Wishlist's 0-review base may include the workflow context that matches your specific use case better than Magic Wishlist & Emails's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist & Emails audit • WL ‑ Wishlist audit
| Last updated | — | — |
|---|
| Keyword | Magic Wishlist & | WL ‑ Wishlist |
|---|---|---|
| wishlist | #6 | Not ranked |
| wishlist saving and sharing | #8 | Not ranked |
| wishlists | #8 | Not ranked |
No tracked changes.
Both Magic Wishlist & Emails and WL ‑ Wishlist offer paid plans only. Magic Wishlist & Emails starts at Free; WL ‑ Wishlist starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Magic Wishlist & Emails does carry the larger published review base (29 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Magic Wishlist & Emails has the deeper published review base (29 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). WL ‑ Wishlist typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist & Emails and WL ‑ Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WL ‑ Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
