Side-by-side comparison
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
Let shoppers save products they love. Recover lost sales with automatic wishlist emails.
| Metric | Magic Wishlist & Emails | WL ‑ Wishlist |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 58 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Languages |
On the measured data here, Magic Wishlist & Emails leads on more dimensions (4 vs 1). Pick WL if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Magic Wishlist & Emails audit • WL ‑ Wishlist audit
| Field | Magic Wishlist & | WL ‑ Wishlist |
|---|---|---|
| Tagline | ||
| Listing audit | 94/100 listing audit | 81/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 6 supported |
| 1 supported |
| Listed since | Jan 2026 | Jun 2026 |
|---|
| Listed |
|---|
| Keyword | Magic Wishlist & | WL ‑ Wishlist |
|---|---|---|
| guest wishlist | #4 | Not ranked |
| wishlists | #4 | Not ranked |
| wishlist | #4 | Not ranked |
Magic Wishlist & Emails is cheaper to start with — it offers a free plan and WL ‑ Wishlist doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
AppRanks cannot separate these two on rating, because neither publishes one. Magic Wishlist & Emails does carry the larger published review base (58 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Magic Wishlist & Emails has more published reviews to read for user-reported install experience (58 vs 0).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Magic Wishlist & Emails has 58 published reviews; WL ‑ Wishlist has 0 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Magic Wishlist & Emails and WL ‑ Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WL ‑ Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.