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1. Listing metadata
Field-level data| Flashy | WAX | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| Flashy | WAX | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Flashy: Email Marketing & SMS | WAX: marketing on WhatsApp |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | 22 | ★ 63 |
| Free plan | — | — |
| Pricing | ★ From $40/month | $499/month |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 5 | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Feb 2019 | Jul 2023 |
Flashy: Email Marketing & SMS edges out WAX: marketing on WhatsApp on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing differs significantly: Flashy: Email Marketing & SMS at From $40/month vs WAX: marketing on WhatsApp at $499/month (WAX: marketing on WhatsApp is roughly 12.5x the entry-tier cost of Flashy: Email Marketing & SMS). The pricier tier typically signals deeper feature coverage or higher capacity ceilings; confirm the gap matches your actual feature requirements before treating cost as the deciding factor.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Flashy: Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — WAX: marketing on WhatsApp's 63-review base may include the workflow context that matches your specific use case better than Flashy: Email Marketing & SMS's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Flashy: Email Marketing & SMS audit • WAX: marketing on WhatsApp audit
| Keyword | Flashy | WAX |
|---|---|---|
| marketing | #24 | #22 |
| yotpo | #108 | #129 |
Both Flashy: Email Marketing & SMS and WAX: marketing on WhatsApp offer paid plans only. Flashy: Email Marketing & SMS starts at From $40/month; WAX: marketing on WhatsApp starts at $499/month. Compare the per-tier features in the Pricing section above before committing.
Flashy: Email Marketing & SMS has the higher average rating (5.0★ from 22 reviews) compared to WAX: marketing on WhatsApp (4.8★ from 63 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Flashy: Email Marketing & SMS holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. WAX: marketing on WhatsApp has the deeper published review base (63 vs 22), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Flashy: Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (22 reviews). WAX: marketing on WhatsApp typically suits early-stage and growth-mode teams based on its published review base (63 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Flashy: Email Marketing & SMS and WAX: marketing on WhatsApp both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Flashy: Email Marketing & SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
