Side-by-side comparison · 24 data points
Drives repeat purchases with an embedded loyalty system: points, rewards, VIP tiers, referrals & POS
| BLOY Loyalty Points & Rewards | Upzelo Loyalty & Wallet Passes | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Customer loyalty, referrals & wallet passes to transform first-time buyers into lifelong customers.
| Metric | BLOY Loyalty Points & Rewards | Upzelo Loyalty & Wallet Passes |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 836 | 5 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free plan available | From $199/month |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | — | May 2022 |
BLOY Loyalty Points & Rewards and Upzelo Loyalty & Wallet Passes are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, BLOY Loyalty Points & Rewards offers a free tier (Free plan available) while Upzelo Loyalty & Wallet Passes starts at From $199/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
BLOY Loyalty Points & Rewards has the larger user base (836 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Upzelo Loyalty & Wallet Passes's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BLOY Loyalty Points & Rewards audit • Upzelo Loyalty & Wallet Passes audit
| — |
| Last updated | — | — |
|---|
| Keyword | BLOY Loyalty Points & Rewards | Upzelo Loyalty & Wallet Passes |
|---|---|---|
| rewards program | #4 | Not ranked |
| loyalty and | #5 | Not ranked |
| loyalty and rewards | #6 | Not ranked |
| livechat | Not ranked | #230 |
No tracked changes.
BLOY Loyalty Points & Rewards is the cheaper option — it offers a free plan (Free plan available). Upzelo Loyalty & Wallet Passes starts at From $199/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
BLOY Loyalty Points & Rewards (5.0★, 836 reviews) and Upzelo Loyalty & Wallet Passes (5.0★, 5 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. BLOY Loyalty Points & Rewards does carry the larger published review base (836 vs 5). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BLOY Loyalty Points & Rewards has the deeper published review base (836 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BLOY Loyalty Points & Rewards typically suits early-stage and growth-mode teams based on its published review base (836 reviews). Upzelo Loyalty & Wallet Passes typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BLOY Loyalty Points & Rewards and Upzelo Loyalty & Wallet Passes both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Upzelo Loyalty & Wallet Passes" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
