Upzelo Loyalty & Wallet Passes for Shopify App Store
Upzelo Loyalty & Wallet Passes is the #178 ranked loyalty and reward app on Shopify, with a 5.0 average rating from 5 reviews, priced from $199/month, as of July 8, 2026.
Upzelo Loyalty & Wallet Passes is a Shopify App Store app by Upzelo Limited, launched May 2022. With a rating of 5.0★ from 5 reviews, it currently ranks #178 in the Loyalty and reward category.
AppRanks data: Upzelo Loyalty & Wallet Passes ranks #178 in Loyalty and reward on Shopify App Store, placing it in the top 55% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Upzelo Loyalty & Wallet Passes is a category-leading Shopify app with a limited review volume. It is listed in the Loyalty and reward category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 5 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Published by Upzelo Limited — established developer track record
Cons
- −Limited review base (5) — ratings can shift significantly with new feedback
- −Paid-only pricing (From $199/month) — evaluation requires committing payment details
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About Upzelo Loyalty & Wallet Passes
How Upzelo Loyalty & Wallet Passes works
Upzelo's customer loyalty, referrals and wallet pass programs are crafted to boost your business's growth. Make each purchase a celebration with a bespoke program that's easy to set up and launch in minutes, all without needing any coding skills! Should you require assistance, our support and migration teams are ready to guide you at every step.
New: Connect with your customers both online and in-store, and boost conversions using Apple and Google wallet passes.
Screenshots






Key features
- Points & Referrals: Award for Signup, Orders, Reviews, Social Follows & more
- Wallet Passes: Engage your customers both online and in-store via iOS & Android
- Customise: Design The Launcher to match your brands look, feel and style
- Premium Support: 24/7 Live chat, migration and launch assistance
- Integrate: Klaviyo, Gorgias, POS, Dotdigital, ReviewsIo, Recharge & more.
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Branding OptionsChoose from basic to advanced branding features for your store.Common
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.table-stakes
- Coupon CodesCreate and manage coupon codes to attract customers and boost sales.table-stakes
- Custom NotificationsSend personalized app notifications and alerts to users.
- Custom ProgramsDesign tailored programs to meet specific customer engagement needs.Common
- Custom RewardsDevelop personalized rewards to enhance customer satisfaction and loyalty.table-stakes
- Digital Wallet SupportEnable customers to pay using digital wallets for convenience.Differentiator
- Percentage and Volume DiscountsApply percentage and volume discounts to incentivize purchases.table-stakes
- Dotdigital IntegrationIntegrate with Dotdigital for streamlined marketing automation.
- Early AccessProvide customers with early access to new features before they are widely available.Differentiator
- EditorUtilize a powerful editor for modifying and enhancing your content.Common
- Email AutomationAutomate your email marketing campaigns for better engagement and efficiency.Common
- Exclusive AccessGain special permissions or features not available to all users.Differentiator
- Free Shipping OptionsOffer free shipping to enhance customer satisfaction and sales.table-stakes
- Gift Card ProgramsCreate and manage gift card offerings to boost sales and customer engagement.Differentiator
- Gift CardsSell gift cards for customers to give as presents or use themselves.Differentiator
- Membership PerksProvide special perks and benefits to members to enhance loyalty.table-stakes
- Point System IntegrationImplement a point system for rewards or loyalty programs in your store.table-stakes
- Custom Pop-UpsCreate targeted pop-ups for promotions, reviews, and discounts to engage visitors.Common
- POS Rewards ProgramOffer rewards points to customers through your POS system.Common
- Referral ProgramEncourage customers to refer others and earn rewards.table-stakes
- Reward ProgramsCreate and manage reward programs to incentivize customer loyalty.table-stakes
- Rewards RedemptionFacilitate the redemption of rewards for customers to enhance loyalty.Common
- Rule-Based TriggersImplement triggers based on defined rules for automated actions.Differentiator
- Audience SegmentationDivide your audience into targeted segments for personalized marketing.Common
- Shipping RatesCalculate and display shipping rates for customer orders.Differentiator
- Subscription ManagementEasily manage and customize customer subscriptions.Differentiator
- Customer Targeting FeaturesUtilize targeting options to reach specific customer demographics effectively.Common
- 24/7 Customer SupportAccess customer support anytime with 24/7 availability for assistance.Common
- VIP TiersCreate tiered levels of VIP status to reward loyal customers differently.table-stakes
- Customer EngagementEnhance interactions and build relationships with customers effectively.Common
- Easy SetupProvide a quick and guided setup process for users to get started easily.
- Loyalty ProgramsImplement loyalty programs to reward repeat customers and increase retention.Differentiator
Pricing plans
STANDARD199/month
|
PRO349/month
|
Category rankings
As of Jul 8, 2026- Loyalty and reward#178of 325Top 55%
- Pop-up#214of 343Top 63%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Upzelo Loyalty & Wallet Passes ranks for 1 keywords across Shopify App Store. Here are the top 1:
- 1.livechatRank #230
Competitors & alternatives
Upzelo Loyalty & Wallet Passesdoesn't have curated competitor matchups yet. Other tracked loyalty and reward apps on Shopify:
Frequently asked questions
What is Upzelo Loyalty & Wallet Passes?
Upzelo Loyalty & Wallet Passes is an app for Shopify. It currently holds a 5.0-star rating from 5 merchant reviews, and it has been listed on the marketplace since 2022. It is listed under the Loyalty and reward category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Upzelo Limited.
Is Upzelo Loyalty & Wallet Passes free?
Upzelo Loyalty & Wallet Passes does not offer a permanent free plan on Shopify. Pricing starts at 199, and the listed tiers are STANDARD, PRO. Trial availability and exact billing terms are mirrored from the live Shopify listing and may change between refresh cycles, so always confirm the headline price on the source marketplace before installing.
Who uses Upzelo Loyalty & Wallet Passes?
Upzelo Loyalty & Wallet Passes is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Loyalty and reward category on Shopify.
Where does Upzelo Loyalty & Wallet Passes rank on Shopify?
Upzelo Loyalty & Wallet Passes currently sits at position #178 in the Loyalty and reward category on Shopify. That places it in the top 55% of 325 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Upzelo Loyalty & Wallet Passes integrate with?
Upzelo Loyalty & Wallet Passes lists 8 integrations on its Shopify marketplace page. The most prominent are Checkout, Shopify POS, Dotdigital, Feefo, Gorgias, Klaviyo, plus 2 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.