Side-by-side comparison · 24 data points
Server-Side Tracking and First-Party Data to improve your marketing performance.
| Aimerce First‑Party Pixel | UpTag | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Aimerce First‑Party Pixel | UpTag: GA4 +Google Tag Manager |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 92 | 2 |
| Free plan | — | ★ Yes |
| Pricing | From $299/month | ★ Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 5 | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2024 | Sep 2023 |
Aimerce First‑Party Pixel and UpTag: GA4 +Google Tag Manager are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, UpTag: GA4 +Google Tag Manager offers a free tier (Free plan available) while Aimerce First‑Party Pixel starts at From $299/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Aimerce First‑Party Pixel audit • UpTag: GA4 +Google Tag Manager audit
| Keyword | Aimerce First‑Party Pixel | UpTag |
|---|---|---|
| roas | #3 | Not ranked |
| server-side tracking | #4 | Not ranked |
| google ads tracking | Not ranked | #20 |
| ads pixel management | #24 | Not ranked |
No tracked changes.
UpTag: GA4 +Google Tag Manager is the cheaper option — it offers a free plan (Free plan available). Aimerce First‑Party Pixel starts at From $299/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Aimerce First‑Party Pixel (5.0★, 92 reviews) and UpTag: GA4 +Google Tag Manager (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Aimerce First‑Party Pixel does carry the larger published review base (92 vs 2). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Aimerce First‑Party Pixel has the deeper published review base (92 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Aimerce First‑Party Pixel typically suits early-stage and growth-mode teams based on its published review base (92 reviews). UpTag: GA4 +Google Tag Manager typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Aimerce First‑Party Pixel and UpTag: GA4 +Google Tag Manager both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UpTag: GA4 +Google Tag Manager" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
