Side-by-side comparison · 24 data points
Boost your sales with AI search, custom product filters, and dynamic product merchandising tools.
| AI Search & Product Filter |SB | Understnd | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | AI Search & Product Filter |SB | Understnd |
|---|---|---|
| Rating | 4.7 ★ | — |
| Total reviews | 441 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2020 | Apr 2026 |
Based on the data on this page, AI Search & Product Filter |SB is the stronger choice for most Shopify App Store merchants — 4.7★ vs Understnd's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: AI Search & Product Filter |SB at Free plan available, Understnd at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. AI Search & Product Filter |SB has the larger user base (441 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Understnd's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to AI Search & Product Filter |SB; mid-market and enterprise merchants with specific feature requirements should evaluate both — Understnd's 0-review base may include the workflow context that matches your specific use case better than AI Search & Product Filter |SB's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AI Search & Product Filter |SB audit • Understnd audit
| Keyword | AI Search & Product Filter |SB | Understnd |
|---|---|---|
| ai search | #7 | Not ranked |
| product filter search | #12 | Not ranked |
| search | #13 | Not ranked |
Both AI Search & Product Filter |SB and Understnd offer paid plans only. AI Search & Product Filter |SB starts at Free plan available; Understnd starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. AI Search & Product Filter |SB fits better if you prioritize rating consistency; Understnd is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. AI Search & Product Filter |SB has more onboarding documentation maturity (441 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AI Search & Product Filter |SB typically suits early-stage and growth-mode stores based on its review-base composition (441 reviews). Understnd aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. AI Search & Product Filter |SB and Understnd both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Understnd" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
