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| Metric | Shop | Tolstoy: Shoppable Video & UGC |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.7 ★ |
| Total reviews | ★ 7.3k | 263 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | ★ 2 | 1 |
| Review velocity (30d) | 296 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Sep 2020 | Dec 2020 |
Shop and Tolstoy: Shoppable Video & UGC are evenly matched on rating (4.8★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Shop at Free to install, Tolstoy: Shoppable Video & UGC at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,280 reviews vs 263), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Tolstoy: Shoppable Video & UGC's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Shop audit • Tolstoy: Shoppable Video & UGC audit
| Last updated | — | — |
|---|
| Keyword | Shop | Tolstoy |
|---|---|---|
| shop assistant | #85 | #13 |
| ai shopping assistant | #62 | #133 |
| shop | #1 | #217 |
| Signal | Shop | Tolstoy |
|---|---|---|
| Average rating | 4.8 ★ (7.3k) | 4.7 ★ (263) |
| Rating distribution | 591% 46% 31% 21% 12% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +52 | — |
| Reviews · last 30 days | +296 | — |
| Reviews · last 90 days | +1.1k | — |
Both Shop and Tolstoy: Shoppable Video & UGC offer paid plans only. Shop starts at Free to install; Tolstoy: Shoppable Video & UGC starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Shop (4.8★, 7,280 reviews) and Tolstoy: Shoppable Video & UGC (4.7★, 263 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Shop fits better if you prioritize rating consistency; Tolstoy: Shoppable Video & UGC is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,280 reviews vs 263), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Shop typically suits established stores with steady traffic based on its review-base composition (7,280 reviews). Tolstoy: Shoppable Video & UGC aligns more with early-stage and growth-mode stores (263 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Good experience with Shop App
No reviews yet.
Migration support varies by app and category. Shop and Tolstoy: Shoppable Video & UGC both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Tolstoy: Shoppable Video & UGC" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
