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1. Listing metadata
Field-level data| TikTok | Vario ‑ Variation Swatches | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed |
| TikTok | Vario ‑ Variation Swatches | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Show variant options as color swatches, image swatches & buttons on product page and collection page
| Metric | TikTok | Vario ‑ Variation Swatches |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | ★ 13k | 36 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | 4 | — |
| Review velocity (30d) | 0 new | — |
| Languages | 19 supported | 1 supported |
| Listed since | Oct 2020 | Jul 2021 |
Vario ‑ Variation Swatches edges out TikTok on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: TikTok at Free to install, Vario ‑ Variation Swatches at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. TikTok has the larger user base (13,285 reviews vs 36), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Vario ‑ Variation Swatches's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Vario ‑ Variation Swatches; mid-market and enterprise merchants with specific feature requirements should evaluate both — TikTok's 13,285-review base may include the workflow context that matches your specific use case better than Vario ‑ Variation Swatches's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: TikTok audit • Vario ‑ Variation Swatches audit
| Last updated | — | — |
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| Keyword | TikTok | Vario ‑ Variation Swatches |
|---|---|---|
| tiktok | #1 | Not ranked |
| tiktok shop | #2 | Not ranked |
| cost | #3 | Not ranked |
| show variants as | Not ranked | #24 |
| chat support | Not ranked | #59 |
Not featured in any section recently.
| Signal | TikTok | Vario ‑ Variation Swatches |
|---|---|---|
| Average rating | 4.8 ★ (13k) | 4.9 ★ (36) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
Both TikTok and Vario ‑ Variation Swatches offer paid plans only. TikTok starts at Free to install; Vario ‑ Variation Swatches starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Vario ‑ Variation Swatches has the higher average rating (4.9★ from 36 reviews) compared to TikTok (4.8★ from 13,285 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. TikTok fits better if you prioritize broader integrations; Vario ‑ Variation Swatches is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. TikTok has more onboarding documentation maturity (13,285 reviews vs 36), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
TikTok typically suits established stores with steady traffic based on its review-base composition (13,285 reviews). Vario ‑ Variation Swatches aligns more with early-stage and growth-mode stores (36 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. TikTok and Vario ‑ Variation Swatches both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Vario ‑ Variation Swatches" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
