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Create automatic or custom breadcrumbs - Improve SEO, navigation, and Google visibility.
| Metric | Shop | Smart Breadcrumbs ‑ SEO & Nav |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 7.3k | 6 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Review velocity (30d) | 303 new | — |
| Languages | 21 supported | 1 supported |
| Listed since | Sep 2020 | Jan 2026 |
Smart Breadcrumbs ‑ SEO & Nav edges out Shop on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Shop at Free, Smart Breadcrumbs ‑ SEO & Nav at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,291 reviews vs 6), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Smart Breadcrumbs ‑ SEO & Nav's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Smart Breadcrumbs ‑ SEO & Nav; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shop's 7,291-review base may include the workflow context that matches your specific use case better than Smart Breadcrumbs ‑ SEO & Nav's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Shop audit • Smart Breadcrumbs ‑ SEO & Nav audit
| Last updated | — | — |
|---|
| Keyword | Shop | Smart Breadcrumbs ‑ SEO & Nav |
|---|---|---|
| shop | #1 | Not ranked |
| shoppers | #1 | Not ranked |
| menus | Not ranked | #6 |
| tracking sync | #8 | Not ranked |
| navigation and | Not ranked | #8 |
Not featured in any section recently.
| Signal | Shop | Smart Breadcrumbs ‑ SEO & Nav |
|---|---|---|
| Average rating | 4.8 ★ (7.3k) | 5.0 ★ (6) |
| Rating distribution | 591% 46% 31% 21% 12% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +54 | — |
| Reviews · last 30 days | +303 | — |
| Reviews · last 90 days | +1.1k | — |
Both Shop and Smart Breadcrumbs ‑ SEO & Nav offer paid plans only. Shop starts at Free; Smart Breadcrumbs ‑ SEO & Nav starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Smart Breadcrumbs ‑ SEO & Nav has the higher average rating (5.0★ from 6 reviews) compared to Shop (4.8★ from 7,291 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Shop fits better if you prioritize broader integrations; Smart Breadcrumbs ‑ SEO & Nav is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,291 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Shop typically suits established stores with steady traffic based on its review-base composition (7,291 reviews). Smart Breadcrumbs ‑ SEO & Nav aligns more with early-stage and growth-mode stores (6 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
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Migration support varies by app and category. Shop and Smart Breadcrumbs ‑ SEO & Nav both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Smart Breadcrumbs ‑ SEO & Nav" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
