Side-by-side comparison · 24 data points
Create automatic or custom breadcrumbs - Improve SEO, navigation, and Google visibility.
| Smart Breadcrumbs ‑ SEO & Nav | KOBU ‑ Menu Highlight & Quiz | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Add visual menus and product quizzes to guide shoppers to products, collections, and links
| Metric | Smart Breadcrumbs ‑ SEO & Nav | KOBU ‑ Menu Highlight & Quiz |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 6 | ★ 29 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 5 supported |
| Listed since | Jan 2026 | Dec 2022 |
Smart Breadcrumbs ‑ SEO & Nav and KOBU ‑ Menu Highlight & Quiz are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Smart Breadcrumbs ‑ SEO & Nav at Free plan available, KOBU ‑ Menu Highlight & Quiz at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Smart Breadcrumbs ‑ SEO & Nav audit • KOBU ‑ Menu Highlight & Quiz audit
| Last updated | — | — |
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| Keyword | Smart Breadcrumbs ‑ SEO & Nav | KOBU ‑ Menu Highlight & Quiz |
|---|---|---|
| seo breadcrumbs navigation | #3 | Not ranked |
| navigation and | #6 | Not ranked |
| navigation | #7 | Not ranked |
| menu | Not ranked | #9 |
| mobile menu | Not ranked | #14 |
Both Smart Breadcrumbs ‑ SEO & Nav and KOBU ‑ Menu Highlight & Quiz offer paid plans only. Smart Breadcrumbs ‑ SEO & Nav starts at Free plan available; KOBU ‑ Menu Highlight & Quiz starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Smart Breadcrumbs ‑ SEO & Nav (5.0★, 6 reviews) and KOBU ‑ Menu Highlight & Quiz (4.9★, 29 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Smart Breadcrumbs ‑ SEO & Nav holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. KOBU ‑ Menu Highlight & Quiz has the deeper published review base (29 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Smart Breadcrumbs ‑ SEO & Nav typically suits early-stage and growth-mode teams based on its published review base (6 reviews). KOBU ‑ Menu Highlight & Quiz typically suits early-stage and growth-mode teams based on its published review base (29 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Smart Breadcrumbs ‑ SEO & Nav and KOBU ‑ Menu Highlight & Quiz both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Smart Breadcrumbs ‑ SEO & Nav" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
