Side-by-side comparison · 24 data points
Add Custom Product Options with Image Swatches, File Upload, Price Addons, and Product Personalizer
| Wow Custom Product Options | Color Swatch King | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Reduce Variants Options Selection time with Variant Image Swatch, Color Swatch, Swatch on Collection
| Metric | Wow Custom Product Options | Color Swatch King: Variants |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 2 | ★ 2.7k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 12 supported |
| Listed since | Apr 2026 | Jul 2019 |
Wow Custom Product Options and Color Swatch King: Variants are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Wow Custom Product Options at Free plan available, Color Swatch King: Variants at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Color Swatch King: Variants has the larger user base (2,680 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wow Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wow Custom Product Options audit • Color Swatch King: Variants audit
| Listed |
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| Last updated | — | — |
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| Keyword | Wow Custom Product Options | Color Swatch King |
|---|---|---|
| color swatches | Not ranked | #2 |
| product variants | Not ranked | #5 |
| product variant | Not ranked | #6 |
| custom product options | #10 | Not ranked |
| custom products | #15 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Wow Custom Product Options and Color Swatch King: Variants offer paid plans only. Wow Custom Product Options starts at Free plan available; Color Swatch King: Variants starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wow Custom Product Options (5.0★, 2 reviews) and Color Swatch King: Variants (4.9★, 2,680 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Wow Custom Product Options fits better if you prioritize rating consistency; Color Swatch King: Variants is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Color Swatch King: Variants has more onboarding documentation maturity (2,680 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Wow Custom Product Options typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). Color Swatch King: Variants aligns more with early-stage and growth-mode stores (2,680 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wow Custom Product Options and Color Swatch King: Variants both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wow Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
