Side-by-side comparison · 24 data points
Create and execute SMS programs to drive incremental revenue by engaging customers via text message
| Postscript SMS Marketing | Zoko | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Postscript SMS Marketing | Zoko: WhatsApp for D2C Brands |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | ★ 1.1k | 394 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2018 | Dec 2020 |
Zoko: WhatsApp for D2C Brands edges out Postscript SMS Marketing on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Postscript SMS Marketing at Free to install, Zoko: WhatsApp for D2C Brands at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Postscript SMS Marketing has the larger user base (1,122 reviews vs 394), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Zoko: WhatsApp for D2C Brands's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Zoko: WhatsApp for D2C Brands; mid-market and enterprise merchants with specific feature requirements should evaluate both — Postscript SMS Marketing's 1,122-review base may include the workflow context that matches your specific use case better than Zoko: WhatsApp for D2C Brands's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Postscript SMS Marketing audit • Zoko: WhatsApp for D2C Brands audit
| Keyword | Postscript SMS Marketing | Zoko |
|---|---|---|
| brands | Not ranked | #3 |
| branded | Not ranked | #4 |
| sms marketing | #8 | Not ranked |
| cart recovery | Not ranked | #12 |
| email marketing | #19 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Postscript SMS Marketing and Zoko: WhatsApp for D2C Brands offer paid plans only. Postscript SMS Marketing starts at Free to install; Zoko: WhatsApp for D2C Brands starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Zoko: WhatsApp for D2C Brands has the higher average rating (4.9★ from 394 reviews) compared to Postscript SMS Marketing (4.7★ from 1,122 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Postscript SMS Marketing fits better if you prioritize broader integrations; Zoko: WhatsApp for D2C Brands is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Postscript SMS Marketing has more onboarding documentation maturity (1,122 reviews vs 394), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Postscript SMS Marketing typically suits early-stage and growth-mode stores based on its review-base composition (1,122 reviews). Zoko: WhatsApp for D2C Brands aligns more with early-stage and growth-mode stores (394 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Postscript SMS Marketing and Zoko: WhatsApp for D2C Brands both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Zoko: WhatsApp for D2C Brands" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
