Side-by-side comparison · 24 data points
Custom product options & personalisation for Shop storefront and POS
| Blueprint Product Configurator | Color Swatch King | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Reduce Variants Options Selection time with Variant Image Swatch, Color Swatch, Swatch on Collection
| Metric | Blueprint Product Configurator | Color Swatch King: Variants |
|---|---|---|
| Rating | — | 4.9 ★ |
| Total reviews | 0 | 2.7k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 32 supported | 12 supported |
| Listed since | Mar 2026 | Jul 2019 |
Based on the data on this page, Color Swatch King: Variants is the stronger choice for most Shopify App Store merchants — 4.9★ vs Blueprint Product Configurator's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Blueprint Product Configurator at Free plan available, Color Swatch King: Variants at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Color Swatch King: Variants has the larger user base (2,680 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Blueprint Product Configurator's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Color Swatch King: Variants; mid-market and enterprise merchants with specific feature requirements should evaluate both — Blueprint Product Configurator's 0-review base may include the workflow context that matches your specific use case better than Color Swatch King: Variants's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Blueprint Product Configurator audit • Color Swatch King: Variants audit
| Listed |
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| Last updated | — | — |
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| Keyword | Blueprint Product Configurator | Color Swatch King |
|---|---|---|
| variant | Not ranked | #2 |
| product variants | Not ranked | #5 |
| product variant | Not ranked | #6 |
| configurator | #24 | Not ranked |
| conditional logic | #239 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Blueprint Product Configurator and Color Swatch King: Variants offer paid plans only. Blueprint Product Configurator starts at Free plan available; Color Swatch King: Variants starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Blueprint Product Configurator fits better if you prioritize broader integrations; Color Swatch King: Variants is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Color Swatch King: Variants has more onboarding documentation maturity (2,680 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Blueprint Product Configurator typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Color Swatch King: Variants aligns more with early-stage and growth-mode stores (2,680 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Blueprint Product Configurator and Color Swatch King: Variants both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Blueprint Product Configurator" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
