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1. Listing metadata
Field-level data| Wisepops | Zoko | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| Wisepops | Zoko | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Wisepops: Popup Builder & CRO | Zoko: WhatsApp for D2C Brands |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | 70 | ★ 438 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 1 supported |
| Listed since | Dec 2014 | Dec 2020 |
Wisepops: Popup Builder & CRO and Zoko: WhatsApp for D2C Brands are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Wisepops: Popup Builder & CRO at Free trial available, Zoko: WhatsApp for D2C Brands at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Zoko: WhatsApp for D2C Brands has the larger user base (438 reviews vs 70), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wisepops: Popup Builder & CRO's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wisepops: Popup Builder & CRO audit • Zoko: WhatsApp for D2C Brands audit
| Keyword | Wisepops | Zoko |
|---|---|---|
| live chat | #214 | #75 |
| livechat | #210 | #86 |
| product recommender | #238 | #75 |
| product recommendation | #240 | #76 |
| product recommendations | #240 | #77 |
Not featured in any section recently.
Both Wisepops: Popup Builder & CRO and Zoko: WhatsApp for D2C Brands offer paid plans only. Wisepops: Popup Builder & CRO starts at Free trial available; Zoko: WhatsApp for D2C Brands starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Wisepops: Popup Builder & CRO (4.9★, 70 reviews) and Zoko: WhatsApp for D2C Brands (4.9★, 438 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.9★. Zoko: WhatsApp for D2C Brands does carry the larger published review base (438 vs 70). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Zoko: WhatsApp for D2C Brands has the deeper published review base (438 vs 70), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Wisepops: Popup Builder & CRO typically suits early-stage and growth-mode teams based on its published review base (70 reviews). Zoko: WhatsApp for D2C Brands typically suits early-stage and growth-mode teams based on its published review base (438 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wisepops: Popup Builder & CRO and Zoko: WhatsApp for D2C Brands both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wisepops: Popup Builder & CRO" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
