Pay What You Want vs B2B Wholesale Hub

B2B Wholesale Hub edges out Pay What You Want on rating (4.7★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: Pay What You Want at Free plan available, B2B Wholesale Hub at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

B2B Wholesale Hub has the larger user base (701 reviews vs 55), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Pay What You Want's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to B2B Wholesale Hub; mid-market and enterprise merchants with specific feature requirements should evaluate both — Pay What You Want's 55-review base may include the workflow context that matches your specific use case better than B2B Wholesale Hub's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Pay What You Want or B2B Wholesale Hub cheaper?

Both Pay What You Want and B2B Wholesale Hub offer paid plans only. Pay What You Want starts at Free plan available; B2B Wholesale Hub starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Pay What You Want or B2B Wholesale Hub?

B2B Wholesale Hub has the higher average rating (4.7★ from 701 reviews) compared to Pay What You Want (4.6★ from 55 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Pay What You Want or B2B Wholesale Hub?

B2B Wholesale Hub holds the higher average rating (4.7★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Pay What You Want or B2B Wholesale Hub?

Both apps are one-click installs from the Shopify App Store. B2B Wholesale Hub has the deeper published review base (701 vs 55), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Pay What You Want typically suits early-stage and growth-mode teams based on its published review base (55 reviews). B2B Wholesale Hub typically suits early-stage and growth-mode teams based on its published review base (701 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Pay What You Want and B2B Wholesale Hub?

Migration support varies by app and category. Pay What You Want and B2B Wholesale Hub both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Pay What You Want" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.