Side-by-side comparison · 24 data points
Turn one-time shoppers into loyal customers with points, rewards, referrals, VIP tiers & more.
| Otter Loyalty & Rewards | Smile | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | Otter Loyalty & Rewards | Smile: Loyalty Program Rewards |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.9 ★ |
| Total reviews | 22 | ★ 4.6k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 2 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 3 |
| Languages | 1 supported | 9 supported |
| Listed since | Jul 2021 | Dec 2014 |
Based on the data on this page, Smile: Loyalty Program Rewards is the stronger choice for most Shopify App Store merchants — 4.9★ vs Otter Loyalty & Rewards's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Otter Loyalty & Rewards at Free plan available, Smile: Loyalty Program Rewards at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Smile: Loyalty Program Rewards has the larger user base (4,571 reviews vs 22), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Otter Loyalty & Rewards's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Smile: Loyalty Program Rewards; mid-market and enterprise merchants with specific feature requirements should evaluate both — Otter Loyalty & Rewards's 22-review base may include the workflow context that matches your specific use case better than Smile: Loyalty Program Rewards's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Otter Loyalty & Rewards audit • Smile: Loyalty Program Rewards audit
| Last updated | — | — |
|---|
| Keyword | Otter Loyalty & Rewards | Smile |
|---|---|---|
| tiers | Not ranked | #1 |
| loyalty stamp program | Not ranked | #1 |
| loyalty and | Not ranked | #1 |
| helpdesk software | #239 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Otter Loyalty & Rewards and Smile: Loyalty Program Rewards offer paid plans only. Otter Loyalty & Rewards starts at Free plan available; Smile: Loyalty Program Rewards starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Smile: Loyalty Program Rewards has the higher average rating (4.9★ from 4,571 reviews) compared to Otter Loyalty & Rewards (4.6★ from 22 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Smile: Loyalty Program Rewards holds the higher average rating (4.9★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Smile: Loyalty Program Rewards has the deeper published review base (4,571 vs 22), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Otter Loyalty & Rewards typically suits early-stage and growth-mode teams based on its published review base (22 reviews). Smile: Loyalty Program Rewards typically suits early-stage and growth-mode teams based on its published review base (4,571 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Otter Loyalty & Rewards and Smile: Loyalty Program Rewards both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Otter Loyalty & Rewards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
