Side-by-side comparison · 24 data points
Add unlimited custom product options to collect text inputs, image uploads and charge add-on prices.
| Optfy ‑ Custom Product Options | Camouflage | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Hide/Unpublish sold-out & unavailable variants effortlessly from product pages, search & filters
| Metric | Optfy ‑ Custom Product Options | Camouflage: Hide Sold Variants |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 5 | ★ 272 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 5 supported | 1 supported |
| Listed since | Oct 2025 | Nov 2021 |
Optfy ‑ Custom Product Options and Camouflage: Hide Sold Variants are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Optfy ‑ Custom Product Options at Free plan available, Camouflage: Hide Sold Variants at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Camouflage: Hide Sold Variants has the larger user base (272 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Optfy ‑ Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Optfy ‑ Custom Product Options audit • Camouflage: Hide Sold Variants audit
| Last updated | — | — |
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| Keyword | Optfy ‑ Custom Product Options | Camouflage |
|---|---|---|
| sold out | Not ranked | #7 |
| custom product options | #11 | Not ranked |
| hide | Not ranked | #14 |
| disable | Not ranked | #16 |
| options variant | #24 | Not ranked |
Both Optfy ‑ Custom Product Options and Camouflage: Hide Sold Variants offer paid plans only. Optfy ‑ Custom Product Options starts at Free plan available; Camouflage: Hide Sold Variants starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Optfy ‑ Custom Product Options (5.0★, 5 reviews) and Camouflage: Hide Sold Variants (5.0★, 272 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Camouflage: Hide Sold Variants does carry the larger published review base (272 vs 5). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Camouflage: Hide Sold Variants has the deeper published review base (272 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Optfy ‑ Custom Product Options typically suits early-stage and growth-mode teams based on its published review base (5 reviews). Camouflage: Hide Sold Variants typically suits early-stage and growth-mode teams based on its published review base (272 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Optfy ‑ Custom Product Options and Camouflage: Hide Sold Variants both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Optfy ‑ Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.