Omnisend vs Wylto

Based on the data on this page, Omnisend Email Marketing & SMS is the stronger choice for most Shopify App Store merchants — 4.7★ vs Wylto's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Omnisend Email Marketing & SMS offers a free tier (Free to install) while Wylto starts at $1/year. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Omnisend Email Marketing & SMS has the larger user base (3,181 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wylto's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wylto's 0-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Omnisend Email Marketing & SMS or Wylto cheaper?

Omnisend Email Marketing & SMS is the cheaper option — it offers a free plan (Free to install). Wylto starts at $1/year. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Omnisend Email Marketing & SMS or Wylto?

AppRanks cannot separate these two on rating, because neither publishes one. Omnisend Email Marketing & SMS does carry the larger published review base (3,181 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Omnisend Email Marketing & SMS or Wylto?

Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,181 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,181 reviews). Wylto typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Omnisend Email Marketing & SMS and Wylto?

Migration support varies by app and category. Omnisend Email Marketing & SMS and Wylto both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wylto" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.