Omnisend vs UpOrder

Omnisend Email Marketing & SMS and UpOrder are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, UpOrder at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Omnisend Email Marketing & SMS has the larger user base (3,178 reviews vs 238), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. UpOrder's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Omnisend Email Marketing & SMS or UpOrder cheaper?

Both Omnisend Email Marketing & SMS and UpOrder offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; UpOrder starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Omnisend Email Marketing & SMS or UpOrder?

Omnisend Email Marketing & SMS (4.7★, 3,178 reviews) and UpOrder (4.8★, 238 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Omnisend Email Marketing & SMS or UpOrder?

UpOrder holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Omnisend Email Marketing & SMS or UpOrder?

Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,178 vs 238), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,178 reviews). UpOrder typically suits early-stage and growth-mode teams based on its published review base (238 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Omnisend Email Marketing & SMS and UpOrder?

Migration support varies by app and category. Omnisend Email Marketing & SMS and UpOrder both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UpOrder" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.