Loading content…
1. Listing metadata
Field-level data| Omnisend | Twilio | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Omnisend | Twilio | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Omnisend Email Marketing & SMS | Twilio: Order Alert & Bulk SMS |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.8 ★ |
| Total reviews | ★ 3.2k | 7 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 3 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Sep 2022 |
Omnisend Email Marketing & SMS and Twilio: Order Alert & Bulk SMS are evenly matched on rating (4.7★ vs 4.8★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, Twilio: Order Alert & Bulk SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Omnisend Email Marketing & SMS has the larger user base (3,181 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Twilio: Order Alert & Bulk SMS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Twilio: Order Alert & Bulk SMS audit
| Keyword | Omnisend | Twilio |
|---|---|---|
| marketing sms | #2 | #191 |
| and sms | #3 | #24 |
| #3 | #62 | |
| instagram agent | #38 | #237 |
Not featured in any section recently.
Both Omnisend Email Marketing & SMS and Twilio: Order Alert & Bulk SMS offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; Twilio: Order Alert & Bulk SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS (4.7★, 3,181 reviews) and Twilio: Order Alert & Bulk SMS (4.8★, 7 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Twilio: Order Alert & Bulk SMS holds the higher average rating (4.8★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Omnisend Email Marketing & SMS has the deeper published review base (3,181 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode teams based on its published review base (3,181 reviews). Twilio: Order Alert & Bulk SMS typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and Twilio: Order Alert & Bulk SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio: Order Alert & Bulk SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
