Side-by-side comparison
Drive sales and customer retention with email marketing, automation and loyalty programs.
| Metric | Omnisend Email Marketing & SMS | theMarketer: Email marketing |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 3.2k | 4 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
Omnisend Email Marketing & SMS and theMarketer each lead on different measured dimensions — pick by the one that matters most to you.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Omnisend Email Marketing & SMS audit • theMarketer: Email marketing audit
| Field | Omnisend | theMarketer |
|---|---|---|
| Tagline | ||
| Listing audit | 90/100 listing audit | 86/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Languages | 1 supported | 1 supported |
|---|
| Listed since | Mar 2014 | Aug 2024 |
|---|
| Listed |
|---|
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| Keyword | Omnisend | theMarketer |
|---|---|---|
| email marketing | #3 | #23 |
| sms marketing | #5 | #21 |
| #5 | #55 |
Not featured in any section recently.
| Signal | Omnisend | theMarketer |
|---|---|---|
| Average rating | 4.7 ★ (3.2k) | 5.0 ★ (4) |
We moved from Klaviyo to Omnisend to save on costs, and the migration went smoothly. The platform is easy to use, and the support team is incredibly helpful and easy to reach. Our CSM, Kristen, has been wonderful to work with. One thing that could be improved: list cleaning comes with an extra fee. These days it’s hard
Great to setup and use.
Prompt replies, easy walk through with getting setup and answered all my questions. I couldn't ask for more. Very pleased!
Review text isn't collected for this app yet (4 reviews on the marketplace).
Both Omnisend Email Marketing & SMS and theMarketer: Email marketing offer a free plan. Omnisend Email Marketing & SMS lists no paid plan with a published price; theMarketer: Email marketing lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
theMarketer: Email marketing has the higher average rating (5.0★ from 4 reviews) compared to Omnisend Email Marketing & SMS (4.7★ from 3,194 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
theMarketer: Email marketing holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Omnisend Email Marketing & SMS has more published reviews to read for user-reported install experience (3,194 vs 4).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Omnisend Email Marketing & SMS has 3,194 published reviews; theMarketer: Email marketing has 4 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Omnisend Email Marketing & SMS and theMarketer: Email marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from theMarketer: Email marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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