Simple Popup vs Omnisend
Side-by-side comparison · 24 data points
At a glance
| Metric | Omnisend Email Marketing & SMS | Simple Popup |
|---|---|---|
| Rating | ★ 4.8 ★ | 1.0 ★ |
| Total reviews | ★ 3k | 1 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | — |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Sep 2025 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, Omnisend Email Marketing & SMS is the stronger choice for most Shopify App Store merchants — 4.8★ vs Simple Popup's 1.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, Simple Popup at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,955 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Simple Popup's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — Simple Popup's 1-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • Simple Popup audit
1. Listing metadata
Field-level data| Omnisend | Simple Popup | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
2. Pricing & plans
Listed prices · monthly · USDTier
Omnisend
Simple Popup
Free
FREE
—
- 500 emails/month
- 500 web push notifications/month
- Global SMS ($1 in free credits to try)
- 250+ customizable email templates
- Popups and signup forms
- Pre-built workflows and automations
- 24/7 live support
—
Paid #1
STANDARD
16
- EVERYTHING in Free plan, plus:
- 6,000 emails/month
- Unlimited web push notifications
- Global SMS ($1 in free credits to try)
- 24/7 priority support
- Account expert from $400/month
—
Paid #2
PRO
59
- EVERYTHING in Standard plan, plus:
- Unlimited emails
- Advanced reporting
- Personalized product recommender
- Account expert from $400/month
—
3. Features
As listed by each developerOmnisend
- Effortlessly create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more — no coding needed
- Set up abandoned carts with one click, plus welcome & browse abandonment
- Use built-in AI to generate email copy, subject lines, and preheaders in seconds
Simple Popup
- Announcement or email capture modal in one simple block
- Display controls: delay on load and show once per visitor
- Fits Online Store 2.0 themes and inherits your theme styles
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Category features
Marketplace-curated features per categoryEmail marketing0 shared · 49 total
Omnisend
- Abandoned cart
- Back-in-stock emails
- Browse abandonment
- Cart emails
- Checkout emails
- Cross-sell emails
- Custom campaigns
- Discounts
- Drip campaigns
- Email campaigns
- Exit intent
- Forms
- Landing pages
- Newsletters
- Pop-ups
- Price drop emails
- Product recommendations
- Product reviews
- Promotions
- Push notifications
- SMS campaigns
- Subscriptions
- Upsell emails
- Welcome emails
- Win-back emails
- A/B testing
- AI generation
- Analytics
- APIs and webhooks
- Automations
- Consent collection
- Custom code
- Custom fonts
- Editor tool
- Email capture list
- Email domains
- Geolocation
- Import and export
- Insights and tips
- Localization
- Reporting
- Segmentation
- SMS capture list
- Tagging
- Targeting
- Templates
- Tracking
- Translation
- Triggers and rules
Simple Popup
- —Abandoned cart
- —Back-in-stock emails
- —Browse abandonment
- —Cart emails
- —Checkout emails
- —Cross-sell emails
- —Custom campaigns
- —Discounts
- —Drip campaigns
- —Email campaigns
- —Exit intent
- —Forms
- —Landing pages
- —Newsletters
- —Pop-ups
- —Price drop emails
- —Product recommendations
- —Product reviews
- —Promotions
- —Push notifications
- —SMS campaigns
- —Subscriptions
- —Upsell emails
- —Welcome emails
- —Win-back emails
- —A/B testing
- —AI generation
- —Analytics
- —APIs and webhooks
- —Automations
- —Consent collection
- —Custom code
- —Custom fonts
- —Editor tool
- —Email capture list
- —Email domains
- —Geolocation
- —Import and export
- —Insights and tips
- —Localization
- —Reporting
- —Segmentation
- —SMS capture list
- —Tagging
- —Targeting
- —Templates
- —Tracking
- —Translation
- —Triggers and rules
Pop-ups5 shared · 26 total
Omnisend
- Custom pop-ups
- Custom code
- Custom fonts
- Email capture list
- Templates
- Countdown timers
- Discounts
- Exit intent
- Forms
- Spin the wheel
- A/B testing
- Analytics
- Automations
- Campaigns
- Editor tool
- Reporting
- Segmentation
- SMS capture list
- Tagging
- Targeting
- Tracking
- —Announcements
- —Banners
- —Email pop-ups
- —Newsletters
- —Sales pop-ups
Simple Popup
- Custom pop-ups
- Custom code
- Custom fonts
- Email capture list
- Templates
- —Countdown timers
- —Discounts
- —Exit intent
- —Forms
- —Spin the wheel
- —A/B testing
- —Analytics
- —Automations
- —Campaigns
- —Editor tool
- —Reporting
- —Segmentation
- —SMS capture list
- —Tagging
- —Targeting
- —Tracking
- Announcements
- Banners
- Email pop-ups
- Newsletters
- Sales pop-ups
5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Omnisend | Simple Popup |
|---|---|---|
| #3 | Not ranked | |
| chat support | #16 | Not ranked |
| yotpo | #26 | Not ranked |
6. Featured placements & badges
Editorial visibilityOmnisend2 all-time · 2 recent
- category · Recommended marketing appsMay 19, 2026
- category · Email marketingMay 19, 2026
Simple Popup0 all-time · 0 recent
Not featured in any section recently.
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsOmnisend · 8 changes
- May 11descriptionListing copy updated
- May 5descriptionListing copy updated
- May 3descriptionListing copy updated
- May 2descriptionListing copy updated
- Apr 25descriptionListing copy updated
- Apr 12descriptionListing copy updated
- Apr 5descriptionListing copy updated
- Apr 2descriptionListing copy updated
Simple Popup · 0 changes
No tracked changes.
9. App details
Long-form description · keyword frequencyOmnisend
Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.
Top keywords
- email3×4.23%
- automation2×2.82%
- emails2×2.82%
Simple Popup
Simple Popup adds a minimal modal to your theme using a theme app block. Use it for a short announcement or to collect emails. You can configure title, message, button and optional email field. All emails captured will be saved to the store's customer list. The popup inherits your theme typography and colors for a consistent UI.
Top keywords
- theme3×5.26%
- emails2×3.51%
- popup2×3.51%
Frequently asked
Common questions about this comparisonIs Omnisend Email Marketing & SMS or Simple Popup cheaper?
Both Omnisend Email Marketing & SMS and Simple Popup offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; Simple Popup starts at Free. Compare the per-tier features in the Pricing section above before committing.
Which has better reviews, Omnisend Email Marketing & SMS or Simple Popup?
Omnisend Email Marketing & SMS has the higher average rating (4.8★ from 2,955 reviews) compared to Simple Popup (1.0★ from 1 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Should I choose Omnisend Email Marketing & SMS or Simple Popup?
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize rating consistency; Simple Popup is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Omnisend Email Marketing & SMS or Simple Popup?
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,955 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Shopify App Store stores?
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,955 reviews). Simple Popup aligns more with early-stage and growth-mode stores (1 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Omnisend Email Marketing & SMS and Simple Popup?
Migration support varies by app and category. Omnisend Email Marketing & SMS and Simple Popup both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Simple Popup" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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